What does it take to build a company where the product is designed to save lives?⚖️ Need a corporate attorney who actually understands business and startups? Discover how Raetzer Law can help you scale and protect your company:🔗 https://raetzerlaw.com/📞 Call: (945) 221-6318✉️ Email: clients@raetzerlaw.comGeneral Business Law, Mergers & Acquisitions and Securities Law (capital raising) ⚖️In this episode of Wall Street to Y’all Street, I sit down with Scott Newman, founder and CEO of Titan Armored Systems, to talk about the realities of building and scaling a mission-driven manufacturing business in one of the highest-stakes markets there is. Scott shares how he went from laying brick as a kid, to building houses, to scaling an armored vehicle company, to launching Titan and developing bullet-resistant solutions for schools, workplaces, and other vulnerable spaces.We talk about the hard lessons he learned from prior ventures, why founders need to watch numbers instead of hype, and how COVID, failure, and repetition sharpened his thinking around product, process, and focus. Scott also explains why Uvalde became the turning point that led him to create Titan’s flagship product, the TAG Mobile — a discreet, bullet-resistant mobile whiteboard built to provide real utility every day while also serving as a protective barrier in an emergency.We also get into what it’s really like to sell into schools, why he refuses to build around fear, how he thinks about manufacturing in Texas, what founders get wrong about growth, and why staying lean, delivering a perfect product, and earning trust still matter more than almost anything else.You can connect with Scott on LinkedIn HERE and learn more about Titan Armored Systems at https://www.titan-armored.com/🎙️ABOUT THE HOST: Joseph J. Raetzer, MBA, JD is Corporate, Mergers & Acquisitions (M&A) and Securities Lawyer (capital raising). He started his career over 20 years ago on Wall Street and he has done over $100+ billion in transactions. He is also a serial entrepreneur with a successful 7-figure exit in under 3 years, which he rolled into a national retail chain and lost it all due to the pandemic. He's had highs, lows, and rebuilt from scratch. He is founder of his corporate M&A and securities law firm Raetzer PLLC. His podcast Wall Street to Y’all Street features real business lessons from seasoned founders, operators and executives. This is not legal advice - always consult with your attorney. Joseph J. Raetzer, MBA, JD is licensed in New York and Texas. 🎙️ CONNECT WITH JOE ON LINKEDIN HERETimestamps00:00 Introduction01:00 Laying brick at 12 and learning work ethic early03:00 Moving into the armored vehicle business04:00 Why entrepreneurship is hard to walk away from04:30 Elevation Concepts and the “Gucci standing desk”05:30 COVID, failed assumptions, and learning to pivot06:30 What social media hides about entrepreneurship09:00 Building around people who are smarter than you10:00 Why founders must follow numbers, not feelings10:45 One product done right beats scattered focus11:15 Knowing when to shut a business down12:30 Why losing can still make you a better founder15:00 The biggest lie founders tell themselves about growth16:00 How Scott moved from armored vehicles to school safety17:30 Uvalde's Robb Elementary as the turning point20:00 What Titan’s TAG Mobile actually is22:00 Turning a whiteboard into a protective tool23:00 How law enforcement sees the use case25:00 Multiple uses beyond active-shooter response26:00 Competition, budgets, and how Titan positions the product27:00 Why Scott tries to educate instead of hard-sell29:00 Selling a life-saving product without selling fear30:00 What superintendents are actually worried about31:00 Why the school buying process is so difficult32:00 Beyond schools: hospitals, theaters, offices, and soft targets33:00 Lone-wolf threats vs coordinated attacks35:00 Why Titan is made in Texas and the USA36:00 Manufacturing challenges and listening to user feedback37:00 Building a scalable process behind the scenes38:00 Why some founders should stop selling and fix operations39:00 Delivering a perfect product every time40:00 The biggest choke point to scaling Titan41:00 Lessons from doubling revenue in a prior business42:00 Why founders must become the face of the brand43:00 Handling criticism and staying mission-driven44:00 New opportunities beyond schools45:00 Why one life still makes the mission worth it46:00 Personal brand vs company brand47:00 Scaling too slowly vs scaling too fast48:00 Protecting IP, staying lean, and when to raise capital49:00 Why founders waste money on the wrong things50:00 Out-hustling bigger competitors51:00 Consultative selling vs fear-based selling52:00 Trusting your gut and the power of “no”54:00 Grinding vs just being busy55:00 Has the product been used in a real event yet?56:00 Border Patrol testing and third-party validation57:00 Would Scott trust ...
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