In this episode of the Wellness Founders Podcast, Jonathan Wan, CEO and co-founder of Ironmind.ai, discusses the integration of AI in assessing mental resilience for athletes and high performers. He shares his personal journey from a near-death experience to creating a mental readiness infrastructure that quantifies mental capital.

The conversation explores the importance of mental health in sports, the challenges of entrepreneurship, and the future of mental health technology. Wan emphasizes the need for a holistic approach to mental health, focusing on building relationships and trust while leveraging data-driven insights.

Guest Bio:

Jonathan Wan is the CEO and co-founder of Ironmind.ai, where he’s building what he calls the world’s first mental readiness infrastructure. With a background in digital transformation at institutions like Wells Fargo and Visa, Jonathan brings a fintech lens to human performance, applying data architecture and API frameworks to the invisible side of resilience. A 13-time Ironman finisher and survivor of a near-death drowning accident at 17, his work is deeply personal. Today, he focuses on making “mental capital” measurable, predictable, and actionable for athletes, teams, and high performers.

Connect with Jonathan:

LinkedIn: https://www.linkedin.com/in/ironmind/
LinkedIn: https://www.linkedin.com/company/ironmind-ai/
Website: https://ironmind.ai/
Instagram: https://www.instagram.com/ironmind.ai/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders
Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl
Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990
Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

In this episode of the Wellness Founders Podcast, host Jordan Carroll speaks with Ari Tulla, CEO and co-founder of Elo Health. They discuss the importance of preventive health, Ari's personal journey that led him to focus on nutrition as medicine, and the challenges of building a business in the health tech space. Ari shares insights on evaluating business ideas, the shift from B2C to B2B, and how to navigate relationships in the industry.

The conversation also touches on leveraging AI for market insights and the future of AI in business. In this conversation, Ari discusses the evolution of advertising in the wellness industry, the impact of AI and LLMs on marketing strategies, and the future of healthcare with a focus on longevity and genetic modification. He emphasizes the importance of balancing time and impact in business while exploring the philosophical aspects of finding meaning in life and legacy.

Guest Bio:

Ari Tulla is the CEO and co-founder of Elo Health, a smart nutrition company using personalized testing and AI to help turn food into medicine. A serial entrepreneur and early-stage investor with 50+ startup investments, Ari has built multiple companies from the ground up and now focuses on scaling measurable health outcomes through personalized nutrition partnerships. His work is shaped by deeply personal health experiences that turned prevention into a lifelong mission.

Connect with Ari:

LinkedIn: https://www.linkedin.com/in/aritulla/
LinkedIn: https://www.linkedin.com/company/elo-health/
Website: https://elo.health/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders
Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl
Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990
Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

In this conversation, Jim Donnelly, CEO and co-founder of Humanaut Health, discusses the concept of 'right away wellness' and its importance in the health optimization industry.

He emphasizes the need for quick results in wellness services and the intentionality behind creating positive customer experiences.

Jim shares insights on building a strong company culture, the significance of self-awareness in entrepreneurship, and the balance between personal and professional priorities. He also highlights the importance of leadership development and the impact of passion in business ventures.

He discusses his journey in the wellness industry, emphasizing the importance of navigating opportunities with passion, defining personal currency beyond money, and balancing selfishness with selflessness.

Guest Bio:

Jim Donnelly is the CEO and co-founder of Humanaut Health, a premium clinic for health optimization and longevity medicine. He’s also the co-founder and former CEO of Restore Hyper Wellness, and the author of Restore. Jim is known for building high-performance teams and customer-first experiences, engineering “right away wellness” through intentional touchpoints, measurable processes, and culture-driven execution.

Connect with Jim:

LinkedIn: https://www.linkedin.com/in/jimdonnellyhumanaut/
LinkedIn: https://www.linkedin.com/company/humanauthealth/
Website: http://www.humanauthealth.com
Instagram: https://www.instagram.com/humanauthealth/
Facebook: https://www.facebook.com/humanauthealth

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders
Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl
Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990
Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

In this episode of the Wellness Founders Podcast, host Jordan Carroll speaks with Alex Fredericks, co-founder of ToneWell, an innovative voice analytics platform that provides wellness insights from 30 second voice recordings.

They discuss the distinction between wellness and well-being, the journey of developing ToneWell, the challenges of educating consumers about new technology, and the importance of understanding individual wellness through voice analysis.

Alex shares insights on product development, market fit, and the significance of actionable wellness reports. He emphasizes the importance of diagnostics and data in personal health management, integrating wearables for better health tracking.

Alex also shares insights on innovations in wellness, the transition to becoming an entrepreneur, and his vision for leading by example in the wellness space with ToneWell.

Guest Bio:

Alex Fredericks is a product strategist and entrepreneur with over 20 years of experience launching more than 50 products across technology, CPG, luxury, entertainment, blockchain, and wellness, generating over $500M in revenue along the way. He began his career in the music industry as an audio engineer and tour manager before transitioning into brand development and consumer product strategy, helping companies scale from zero to global reach.

Today, Alex is the Co-Founder of ToneWell, an analytic voice resonance platform that converts a 30-second voice clip into a real-time wellness snapshot. Through voice biomarkers and AI processing, ToneWell helps individuals prioritize actionable insights and build a better relationship with themselves. Alex blends performance psychology, product innovation, and wellness technology to create tools that make personal optimization more immediate, accessible, and individualized.

Connect with Alex:

LinkedIn: https://www.linkedin.com/in/alexfredericks/
LinkedIn: https://www.linkedin.com/company/tonewellco/
Website: https://tonewell.co/
Instagram: https://www.instagram.com/tone.wellco/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders
Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl
Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990
Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

In this episode of the Wellness Founders Podcast, Matt Skinner, co-founder of High Rise Beverages, shares his journey from the Charleston Hemp Collective to creating a new wave of THC-infused non-alcoholic beverages.

He discusses the importance of community, timing, and experiential marketing in shaping perceptions of THC, and the emphasis behind his commitment to education and crafting unique products while navigating the challenges of the beverage industry.

Guest Bio:

Matt Skinner is the co-founder of High Rise, a lifestyle-led THC beverage brand redefining how people socialize without alcohol. What began as a family health-driven hemp venture evolved into one of the fastest-growing THC drink brands in the U.S., partnering with major distributor networks, food festivals, and Sony Music. Matt is focused on building community-first wellness brands that lead with education, inclusion, and long-term trust, especially inside highly regulated, stigma-heavy markets.

Connect with Matt:

LinkedIn: https://www.linkedin.com/in/matt-skinner-hrbc/
High Rise website: https://highrisebev.com/
High Rise Facebook: https://web.facebook.com/highrisebev
High Rise Instagram: https://www.instagram.com/highrisebev/
High Rise LinkedIn: https://www.linkedin.com/company/high-rise-bev/
Charleston Hemp Collective: https://charlestonhempcollective.com/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders
Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl
Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990
Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

In this episode of the Wellness Founders Podcast, host Jordan Carroll speaks with Jake Wright, founder of Show Up and co-founder of ilo Studios, about his journey in the wellness industry.

They discuss the challenges of launching wellness spaces, the importance of community, and the integration of mindfulness practices. Jake shares insights on building a business in Spain, investor relations, and the vision for creating spaces that promote health and connection.

Guest Bio:

Jake Wright is a wellness founder, osteopath, and community builder based in Barcelona. He’s the co-founder of ilo Studios, a community-driven sauna and ice bath house blending breathwork, science, and Nordic recovery traditions. What started as Show Up (sunrise beach sessions that grew into a 300-person community) has now turned into a funded wellness hospitality concept that recently opened. Jake brings a grounded, business-minded approach to wellness—focused on real experiences, founder-led storytelling, and building spaces where joy, effort, and community intersect.

Connect with Jake:

LinkedIn: https://www.linkedin.com/in/drjakewright/
LinkedIn: https://www.linkedin.com/company/showup.barcelona/
LinkedIn: https://www.linkedin.com/company/ilostudios/
Instagram: https://www.instagram.com/ilostudios_/
Instagram: https://www.instagram.com/showup.barcelona/
Instagram: https://www.instagram.com/drjakewright/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders
Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl
Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990
Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

Natalie's husband, Dr. Doug, formulated a 7-ingredient balm in a hotel room while preparing for an ultra-marathon. What was meant to be used for himself started as a side-business, and ultimately turned into Natalie leaving a multi-decade career in pharma and biotech to help run the business.

As a team, they eventually earned trust from dermatologists, holistic practitioners, and endurance athletes with their brand Dr. Doug's Balms. She breaks down what it actually takes to scale a wellness brand without compromising values.

The conversation explores education-first e-commerce, resisting “bright shiny objects,” navigating AI’s impact on small brands, and why witnessing your product change lives in person is still the most meaningful KPI.

Guest Bio:

Natalie is the co-founder of Dr. Doug’s Balms, a neurologist-developed body care brand built around clean ingredients, real science, and products people actually finish. With a background in biotech and pharma, she leads brand, education, and growth while her husband, Dr. Doug, a neurologist and endurance athlete, oversees formulation and R&D. Together, they’re building a trusted wellness brand that turns complex science into simple, effective recovery and skincare solutions.

Connect with Natalie:

LinkedIn: https://www.linkedin.com/in/nygardner
LinkedIn: https://www.linkedin.com/company/drdougsbalms/
Website: https://www.drdougs.com/
Facebook: https://www.facebook.com/drdougs/
Instagram: https://www.instagram.com/drdougsbalms
YouTube: https://www.youtube.com/channel/UCYKoVKFiUiTi5Jdsx6UOLpQ

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders
Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl
Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990
Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

Graham Weiner, a landscape designer for billionaires, hostel founder, organic farmer, and probiotic beverage entrepreneur, explains how he uses plants, pollinators, and color to create environments that change how people feel, not just how a place looks.

He walks through his journey from underpaid botanist in Brooklyn to designing gardens for billionaires and eventually building Lost Boyz Hostel and a stack of nature-led businesses in Costa Rica.

Graham also opens up about turning a 24/7 party lifestyle into three and a half years of sobriety, and why he now makes “energetically profitable” his main KPI for business and life.

Throughout the conversation, he highlights community and the five dimensions of health: social, mental, physical, emotional, and spiritual - as the real levers of long-term wellness and fulfillment.

Guest Bio:

Graham Weiner is a Costa Rica–based landscape designer, founder of the iconic Lost Boyz Hostel, and co-creator of an organic farm-to-table experience, and probiotic beverage brand. Trained as a botanist at the Brooklyn Botanic Garden, he left the public sector to design high-end private gardens and eventually build a portfolio of nature-centered ventures serving travelers, creators, and wellness seekers. Graham’s story blends regenerative land stewardship, hospitality, and sober entrepreneurship, offering a rare perspective on how to build businesses that nourish both the land and the people on it.

Connect with Graham:

Instagram: https://www.instagram.com/grays.garden/

Instagram: https://www.instagram.com/okhrafarms/

Instagram: https://www.instagram.com/farm.to.table.cr/

Instagram: https://www.instagram.com/la.pantera.rosa.real/

Instagram: https://www.instagram.com/lostboyzsantateresa/

LinkedIn: https://www.linkedin.com/in/graham-weiner/

Facebook: https://www.facebook.com/graham.weiner

Facebook: https://www.facebook.com/lostboyzsantateresa

Website: https://www.haciendaokhra.com/

Website: https://www.lostboyzsantateresa.com/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir

LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com

Instagram: https://www.instagram.com/wellnessfounders

Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl

Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990

Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page