What does it actually take to make "be yourself at work" a real promise — not just a poster on the wall?

In this episode of the What Juices You Podcast, Brady Wilson sits down with Claude Silver, the world's first Chief Heart Officer at VaynerX and author of Be Yourself at Work. With 12 years inside one of the world's most well-known creative companies, Claude has built people and culture infrastructure for a 2,000-person global organization where empathy is not an aspiration — it is an operational discipline. She shares what it really costs to create a workplace where people feel seen, what leaders get wrong about authenticity, and why the hardest part of her job has nothing to do with the individual standing in front of her.

Claude makes a case that most organizations extend the invitation to be yourself without building the container that catches people when they do. This is a conversation about what genuine care looks like when it has both heart and spine.

In this conversation, you'll hear:

• Why telling someone the floor will accept them is only half the job — and what the other half actually requires
• How most difficult behavior at work is an unmet need in disguise, and what changes when leaders ask "what happened" instead of "what's wrong with you"
• What the line between care and coddling really looks like — and what it costs leaders who can't find it
• How Claude's Kind Candor framework builds the connection that makes feedback receivable in the first place
• A simple tool called Rose Bud Thorn that any leader can use to read the energy of their team in everyday moments

If you lead people and have ever wondered whether your culture commitments are succeeding (or just hanging on the wall) Claude Silver's perspective will give you something concrete to act on.

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