What a Raving Fan Actually Looks Like
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What a Raving Fan Actually Looks Like
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A raving fan isn't a super-customer — it's a customer who has a story about you and tells it. In this episode, Alan introduces the Three Languages (Before/After, Identity, and Story), explains why the specific words your best customers use reveal what your business is actually delivering, and shows how to use that language as a map to what's already working.
This week's Small Action: Find three examples of real customer language — a review, something said directly, and a referral. Tag which of the Three Languages each one is. If they're all generic, that's not failure — that's your next target, and the rest of this podcast is built to fix it.
Resources mentioned:
The Raving Fans Scorecard (free — 6 questions, about 2 minutes): https://attractravingfans.com/scorecard/
Join the Attract Raving Fans community: https://attractravingfans.com/become-a-member/