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The Six step business development framework:

1. Overcome obscurity - get known by strangers
2. Consistent communication – regular touchpoints
3. Build know/like/trust relationships
4. Generate two-way communication
5. Convert communication into meetings
6. Turn meetings into sales

Sales Strategy & Conversion Focus

- Meeting conversion rate as key leverage point
- Example: Improving from 2/10 to 4/10 meetings doubles business
- Importance of objection handling training
- Specialisation increases pricing power and conversion
- Hotel specialist vs general marketer example
- Swimming pool specialist vs general builder analogy
- Market sizing and niche targeting critical for efficiency

Collaboration Marketing Approaches

- Joint events multiply audience reach
- Three partners each bringing 20 people = 60 total attendees
- 40 new prospects for each partner
- Allison’s approach: Collaborating with others for unique events
- Accesses partner’s existing circles
- Builds credibility through association

Service Offerings & Pricing

- Kickstart program: £25/month for startups
- Results Mastery program: £500/month
- Higher-tier services: £2,000+/month
- Average client results: 45% increase in first 12 months
- 10,000 businesses worked with to date.

Want to know more? Book an online meeting at www.results-mastery.com

If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.

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