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In our first fully visualised episode, Impact Makers explores a future that is already taking shape.

Two shifts are colliding.
Millions are changing how they eat through GLP-1 medications that reduce cravings and reshape habits. At the same time, AI is learning to shop for us, selecting and ordering what ends up in our homes.

Featuring behavioural science insight from Dr Paulina Lang and AI strategy expertise from Walter Pasquarelli, this episode examines what happens when hunger changes, habits reset, and decisions start happening without us.

Backed by new consumer data and real-world signals, from rapid AI shopping adoption in China to shifting attitudes in Western markets, we ask a bigger question:
If we stop choosing, who, or what, chooses for us?

For brands, retailers, and product teams, this raises a clear challenge, how do you stay relevant when the consumer is no longer the only decision-maker?

Impact Makers is the product-obsessed marketing podcast exploring the future of consumer behaviour, innovation, and product experience.

Credits
Hosts: Andrew Wardlaw, Caitlin McLean
Executive Producer: Alex Berteanu

Production
Ideal Insight, Cody Leigh-Stannard, Henry Cooper, Nick Twigg

Design and Presentation
Aradhana Chand

Research
Toluna, VoxPopMe

Publicity
Camargue

Social Media
Palesa Mthiyane

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