When CEOs Kiss Burgers and Reviews Get Shady | Ep. 321
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概要
In this episode:
- The McDonald’s CEO blames his mom for the world’s weirdest burger bite, because apparently even billion-dollar burger drama can become a family issue.
- Google changes the review rules, because apparently businesses needed a reminder that “please say Brad was amazing” is not organic feedback.
- Scott’s hilarious fake testimonial stunt for his own book proves that with enough Fiverr and zero shame, “bomb diggity” can become a marketing strategy.
- The Bell Mobility review mess, where Scott used the highly classified investigative tool called LinkedIn and helped turn fake app praise into a $1.25 million lesson, all before getting out of bed.
Listen if you care about customer trust, fake reviews, CEOs trying to act relatable, Google review rules, brand credibility, and why “just leave us five stars” is not a business strategy.
Article links:
https://sporked.com/article/mcdonalds-ceo-blames-small-bite-mother/
https://www.threechaptermedia.com/blog/google-review-policy-2026
https://www.tripadvisor.ca/AttractionProductReview-g45963-d13166381-Exotic_Car_Driving_Experience_at_the_Las_Vegas_Motor_Speedway-Las_Vegas_Nevada.html
https://unmarketing.com/articles/for-whom-the-bell-mobility-tolls
00:00 Intro
02:57 McDonald’s CEO and the Burger Bite Heard Around the Internet
08:30 Google Changes the Rules for Customer Reviews
17:44 Fake Testimonials, Review Trust, and the Bomb Diggity Problem
19:34 The Bell Mobility Tolls Article and the $1.25M Review Scandal