Feeling guilty about your phone upgrade? Your takeaway coffee cup? That parcel that arrived in a box big enough to house a Labrador?

We get into consumer guilt. The kind that makes you side-eye your wardrobe while corporations quietly churn out another billion units of “limited edition” whatever.

We talk about how everyday choices, from phones to fast fashion, plug us into enormous global infrastructure machines built on planned obsolescence. You pay the price at the checkout. The planet pays the rest. And somehow you’re the one left feeling like the villain for needing a new charger.

This isn’t about pretending individual choices don’t matter. It’s about asking why the conversation so often stops there. Why the spotlight sits comfortably on reusable straws while corporate production models carry on largely untouched.

Maybe the story isn’t “you consume too much.” Maybe the story is “we produce too much, too cheaply, too quickly.”

A slightly uncomfortable chat about who really holds responsibility, and why guilt might be pointing in the wrong direction. Brew in hand. Receipts ready!

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.