Taylor Frame built a thriving 7-figure business and a deeply rooted life in Santa Cruz — then felt called to walk away from all of it. In this episode of The Living Question, Taylor sits down with Jason Lee to unpack the high-stakes decision to uproot his family with no logical case for the move, the painful eight-to-nine-month "valley" in Dana Point when the call looked like a mistake, and the second move to San Clemente where everything finally clicked. He opens up about leading his wife and kids through the uncertainty, the self-care systems — sauna, cold plunge, sunsets at the ocean, and a brotherhood of fellow founders — that kept him steady, and how he separates real intuition from survivorship bias. Taylor distills it into a framework any leader can use at a crossroads: the FOO Method — Faith, Ownership, and Optimism — and shows how the same three principles are guiding the way his 35-person agency adopts AI without laying anyone off. For founders and CEOs weighing a decision that strategy alone can't answer, this is a grounded conversation about clarity, conviction, and choosing a path you can actually live with.

• (00:00:00) When Logic Runs Out: Meet Taylor Frame
• (00:03:50) Leaving a Perfect Life in Santa Cruz
• (00:09:01) The Signals That Said "It's Time to Move"
• (00:13:20) The Dana Point Detour: When the Call Looks Wrong
• (00:20:00) Leading a Family Through the Valley
• (00:23:40) Sauna, Ocean & Brotherhood: Filling the Cup
• (00:30:30) Faith vs. Survivorship Bias
• (00:36:00) Where Logic Meets Intuition
• (00:41:39) The 4 Dials of a Good Life
• (00:47:48) The FOO Method Meets AI in Business

• Website: https://bestpracticemedia.com/
• Taylor Frame on LinkedIn: https://www.linkedin.com/in/taylor-frame/
• Kelly Greenheart on Instagram: https://www.instagram.com/yeskelly/
• Living Podcast Website: https://livingquestionpodcast.com/