In this episode of the InspirED Podcast, Andrea De La Cerda explores why so many women struggle with negotiation and why the challenge has less to do with confidence than with lifelong conditioning. She explains how women are often taught to prioritize likability over self-advocacy, making it difficult to negotiate compensation, pricing, boundaries, and opportunities. Andrea reframes negotiation as a conversation about alignment rather than confrontation and shares practical strategies to communicate value with greater clarity, confidence, and authority. Whether you're negotiating your salary, setting business rates, or advocating for your role, this episode offers actionable insights to help you stop shrinking and start leading.

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CHAPTERS

00:00 Why Women Hesitate to Negotiate

02:12 The Conditioning Behind Self-Advocacy

05:04 Why Likability Feels Safer Than Respect

07:46 The Hidden Cost of Staying Quiet

10:18 Negotiation Is About Alignment, Not Conflict

12:30 Four Practical Ways to Start Negotiating

16:42 Building Confidence Through Self-Advocacy

19:03 The Long-Term Impact of Speaking Up

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⁠Business Audit⁠

TAG ANDREA ON INSTAGRAM

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ABOUT ANDREA DE LA CERDA

Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.

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Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼

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Relate to Today's Topic:

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