Is the traditional marketing funnel dead, or just evolving?

In this insightful session from the @digitalmediaforum , Wade Eger, Chief Marketing Officer at Platforms, joins the popup studio to pull back the curtain on the intersection of AI, AdTech, and classic marketing principles.

As AI disrupts the creator economy and changes how we reach audiences, many claim the "traditional funnel" is over. Wade explains why this is an overhyped myth and why "Marketing is still Marketing." We dive deep into how his team achieves a 30% productivity boost with every model upgrade and why the most successful brands are moving from generic personalisation to true Intelligent Automation.

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