Most women who plateau in their fitness journey do not have a strategy problem. They have an unconscious identity problem, where the mind is quietly protecting something it does not want to lose. This episode digs into why smart, ambitious women keep self-sabotaging despite knowing exactly what to do, and what is actually running the show beneath the surface.

William is a board certified hypnotist, master trainer of NLP, and creator of Upgrade, a program designed for high performers stuck at 80-90% of their potential. In this conversation, Mason and Audrey unpack why the unconscious mind resists change, how beliefs get installed in childhood and run like software for decades, the hidden "gains" of staying stuck, and why affirmations fail without the right state of mind. William also walks through the design process that helped Mason and Audrey double their business in 30 days. This one is for women who are tired of doing everything right and still not seeing the results they know they are capable of.

Chapters:

(00:00) Introduction

(03:59) Can Adults Actually Change

(09:30) How Mapping Desires Doubled Our Business

(21:25) Belief Systems That Keep Women Stuck

(26:22) She Kept Weight On to Protect Herself

(43:32) How to Change a Belief With Evidence Against You

(49:49) The Danger of Unfiltered Language

(01:05:28) Small Environmental Changes That Shift Everything

(01:17:54) The One Lever for Consistency

William said your unconscious has a REASON to keep you stuck. What pattern do you keep repeating that might be protecting something? Comment below.

Don't forget to subscribe so you don't miss out on future videos! If you have a topic you'd like to see, drop it in the comments below.

Book a complimentary strategy call and get a custom game plan tailored to your body:

https://api.leadconnectorhq.com/widget/form/aZFeCfUfowDY3F3GStXJ

Get Our Free Metabolic Makeover Plan: https://bit.ly/Free-MetabolicReset-Gameplan

Learn more about our coaching process: https://www.metabolicmakeoveracademy.org

Follow Audrey Adams

Instagram: https://www.instagram.com/audreyyadamsfit

TikTok: https://www.tiktok.com/@audrey_fit

Follow Mason Mahoney

Instagram: https://www.instagram.com/masoncmahoney

Connect with Will:

Website: https://upgrd.com/

X: https://x.com/lamw

Instagram: https://www.instagram.com/william.upgrd/

YouTube: https://www.youtube.com/@brokersofsecrets

Unfinished Business on Podcast Platforms

Spotify: https://open.spotify.com/show/6Zdoc2y3r58CR77oovtLc1?si=e6d5d9bbe4384d46

Apple Podcasts: https://podcasts.apple.com/us/podcast/unfinished-business/id1506527902