In this special World Book Day episode of the Price Writers Podcast, Catrin Townsend turns the tables on Jeremy Keating to explore the story behind his award-winning book, Price Writer: Nine-Step Method to Becoming a Highly Successful General Insurance Pricing Leader.

Jeremy shares why he felt compelled to write a practical leadership book for general insurance pricing professionals, not another maths-heavy textbook, but a hands-on guide to strategy, governance, data, modelling, deployment and team capability.

They discuss:

• Why most pricing roles are far more than just technical modelling
• How the Nine-Step framework was developed (and why it couldn’t be five!)
• The challenges of writing about modelling without using equations
• Why deployment sits at the heart of pricing success
• And the responsibility pricing leaders have to real end customers

Jeremy also reveals his unusual writing process (it involves running 10Ks), reflects on the book’s global reception and awards, and shares what he would update if he were writing it today.

If you’re a pricing professional, or aspiring to lead in insurance, this episode gives you insight into the thinking behind one of the most talked-about books in the field, and how to apply its ideas in your own career.