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In this episode, Carli LeBlanc breaks down exactly how to build a content strategy that turns viewers into paying clients, even if you're still working your 9-to-5.

In this episode of the Authentic Media Podcast, Carli LeBlanc shares how she went from biochemistry grad to CEO of CD Creative Co. and Co-Founder of Batched, and how she helps women entrepreneurs create strategic content, not just pretty.

You'll learn:
- The #1 mistake women entrepreneurs make with their content (and why talking to everyone means reaching no one)
- The real difference between strategic content creation and just posting on social media
- How to show up confidently on camera without scripts, without perfection, and without losing yourself to AI
- Why you don't have to be full-time to build a successful business
- When to start charging for your time and how to stop giving it away for free

TIMESTAMPS:
03:28 Pre Med Origin Story
03:36 Losing Her Father
05:54 From Medicine To Media
07:55 Pivoting For Family
14:25 Content That Converts
16:32 Strategy Vs Posting
19:10 Common Audience Mistake
20:55 Talking Head Coaching
23:01 Why Faceless Fails
24:54 Balance And Outsourcing
26:57 Time Blocking Routine
28:30 Outsourcing Low Energy Tasks
32:02 Find Your Best Platform
39:59 Charging For Discovery Calls
44:47 Kingdom Mindset On Pricing

Connect with Carli on IG: @cd.creativeco
Learn more about Batched here.

Connect with Danielle on IG: @DanielleJMartintv

🎯 Ready to master your on-camera presence? Join my 5-Day Camera Charisma Challenge.

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.