Your Event Tech is Not the Strategy
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Your Event Tech is Not the Strategy
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概要
Your event tech is not lying to you on purpose. It is just answering the wrong question.
In this episode of The Experiential Strategist, Jenny Howard-Maxwell breaks down why your post-event dashboards are full of accurate data that still cannot tell you whether your event worked. From check-in numbers to NPS scores, the platforms we rely on were built to manage logistics at scale. They were never built to prove a business outcome.
Jenny shares what twenty years in the industry and one very expensive lesson at EMS taught her about the gap between event activity and real results, and why 79% of event professionals are making budget decisions based on attendance numbers and intuition.
The shift is not from bad tech to better tech. It is from no purpose to clear purpose.
This episode will change the question you ask before planning begins.
In this episode: What event technology was actually built to do Why accurate data can still be the wrong data The one question to answer before you touch a vendor, book a venue, or open a brief What separates a planner from a strategist and why it matters for your career
Ready to design for outcomes? CPES enrollment is open now.
https://edgucationinstitute.com/enrollment