f You Lead a Restaurant, You’re Already a UX Designer
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f You Lead a Restaurant, You’re Already a UX Designer
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User experience doesn’t belong exclusively to designers.
Every decision a restaurant leader makes shapes the guest experience, from menu design and ordering flows to technology platforms and operational processes. In this episode, Joseph Szala explores why UX should be viewed as a leadership responsibility rather than a design discipline.
Using a simple but powerful story about an elderly man with dementia and a redesigned TV remote, Joseph demonstrates how the best solutions often come from observing where people struggle instead of adding more technology.
The conversation explores how reducing friction improves guest satisfaction, operational efficiency, and restaurant growth, while challenging leaders to rethink how they evaluate every touchpoint across digital and in-store experiences.
Topics include restaurant operations, customer experience, UX design, digital ordering, behavioral psychology, restaurant branding, and leadership.