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Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list...

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

"She Said" describe la investigación periodística de The New York Times que sacó los abusos cometidos por Harvey Weinstein, famoso productor de Hollywood, contra algunas de las empleadas y actrices que trabajaron para él. Esta investigación, narrada por sus autoras con aire de thriller, cuenta las conversaciones con las víctimas, quienes en un admirable gesto de valentía y gracias al respaldo mutuo, decidieron compartir sus historias pese a los esfuerzos del poderoso productor por desbaratar la investigación.

Discover how to turn your passion for writing into a thriving business with Edna White's "Guide." This comprehensive guide is designed to help authors transition from traditional writing roles into successful authorpreneurs. Drawing from her personal experiences and successes, Edna shares invaluable insights and practical strategies for transforming your writing career. Special Feature: Building Your Authorpreneur Empire: A detailed section on expanding your author business through blogs, podcasts, digital products, public speaking, and more.

This isn't a typical book on writing essays. First, it's for college students, graduate students, and even high school students—good writing is good writing; all that changes is the length and complexity of what you write. But the plan stays the same. Second, I'm not going to tell you any cute stories about writing. I'm not going to tell you the standard information about writing. Nor am I going to give you a simple formula for writing an essay. They don't work, and in the long run, they won't help you. What I am going to do is give you a plan for how you should approach writing essays.

Over his four-decade career, Sid Meier has produced some of the world's most popular video games, including Sid Meier's Civilization, which has sold more than 51 million units worldwide and accumulated more than one billion hours of play. Sid Meier's Memoir! is the story of an obsessive young computer enthusiast who helped launch a multibillion-dollar industry. 

While writers might disagree over showing versus telling or plotting versus pantsing, none would argue this: If you want to write strong fiction, you must make your readers feel. The reader's experience must be an emotional journey of its own, one as involving as your characters' struggles, discoveries, and triumphs are for you. That's where The Emotional Craft of Fiction comes in. Veteran literary agent and expert fiction instructor Donald Maass shows you how to use story to provoke a visceral and emotional experience in readers.

Whatever you're writing, you have to make it clear. You could be writing a website, a brochure, or a client presentation. You could be preparing a job application, an email, or a classified ad. Or you might be writing an article or a book. Whatever it is, the clearer you make it, the better your results will be. How to Write Clearly will help. It's an authoritative yet easy-to-digest guide that will make your nonfiction writing more colorful, expressive, and precise. Writing is more than just words on a page. It's a process of communication.

Dorothea Brande's Becoming a Writer remains evergreen decades after it was first written. Brande believed passionately that although people have varying amounts of talent, anyone can write. She also insists that writing can be both taught and learned. This is Dorothea Brande's legacy to all those who have ever wanted to express their ideas in written form. A sound, practical, inspirational, and charming approach to writing, it fulfills on finding the writer's magic.

An award-winning novelist, philosopher, essayist, screenwriter, professor, and cartoonist, Charles Johnson has devoted his life to creative pursuit. His 1990 National Book Award-winning novel Middle Passage is a modern classic, revered as much for its daring plot as its philosophical underpinnings. For 33 years, Johnson taught and mentored students in the art and craft of creative writing. The Way of the Writer is his record of those years and the coda to a kaleidoscopic, boundary-shattering career.

The definitive insider narrative and the most fully characterised account yet of the chaos, scandal and destruction of Trump's first term, from two Pulitzer Prize-winning Washington Post journalists. Drawing on nearly three years of reporting, hundreds of hours of interviews and more than 200 sources, including some of the most senior members of the administration, friends and firsthand witnesses who have never spoken before, Philip Rucker and Carol Leonnig take us inside some of the most controversial moments of Trump's presidency. 

Stylish Academic Writing showcases a range of scholars from the sciences, humanities, and social sciences who write with vividness and panache. Individual chapters take up specific elements of style, such as titles and headings, chapter openings, and structure, and close with examples of transferable techniques that any writer can master. 

Throughout the 1990s, Prince feuded with his record label, Warner Bros., over his rights as an independent recording artist - and made some of the most brilliant music of his career. During that time, Jim Walsh covered Prince for the St. Paul Pioneer Press and wrote about him passionately, thoughtfully, exhaustively. Here, in real-time, is that coverage: a look back at Prince in the '90s. Walsh's newly unearthed interviews, essays, columns, and reviews make Gold Experience an essential slice of history.

Brought to you by Penguin. A searing critique of the crony-capitalist, talent-scraping culture of the Stanford elites, by a brilliant young journalist When seventeen-year old Theo Baker arrived at Stanford University one brisk September morning, its manicured lawns, palm trees and sparkling...

Why do some stories work and others don't? The answer is structure. In this IPPY and NIEA Award-winning guide from the author of the bestselling Outlining Your Novel, you will discover the universal underpinnings that guarantee powerful plot and character arcs. An understanding of proper story and scene structure will help you to not only perfectly time your story's major events, but will also provide you with an unerring standard to use in evaluating your novel's pacing and progression.

From drawing a map of a remembered neighborhood to signing a form releasing yourself to take risks in your work, Roorbach offers innovative techniques that will trigger ideas for all writers. Writing Life Stories is a classic text that appears on countless creative nonfiction and composition syllabi the world over. This updated 10th anniversary edition gives you the same friendly instruction and stimulating exercises along with updated information on current memoir writing trends, ethics, internet research, and even marketing ideas.

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

From the Pulitzer Prize–winning New York Times reporter who first exposed the roots of the opioid epidemic and the secretive world of the Sackler family behind Purdue Pharma, Pain Killer is the celebrated landmark story of corporate greed and government negligence that inspired an upcoming...

After taking up writing at the age of thirty, Sue Monk Kidd has created some of the world's most treasured stories. In Writing Creativity and Soul she shares exactly how she did it - from plunging her innermost depths, to voyaging to sacred spaces, to studying the precise methods of the greats and refining her own. Laying her creative journey bare, Sue explores the moments in which she lost her voice and when she found it again, as well as the profound insights she gained along the way.

Do you have adventures to share with the world, but aren’t quite sure how to put them into words and do them justice? Anyone can put words onto a page and call it a story, but what does it take to write one full of action and adventure? If you want to learn how to write amazing adventure books filled with nail-biting moments and heart-stopping experiences, then you need to listen to this audiobook. Within these pages, you will receive all the tools you need to understand the adventure genre and write a book that captivates readers from beginning to end.