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There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

From the author of the Pulitzer Prize-winning Lords of Finance comes a brilliant account of the earliest truly global financial calamity. On Friday, 9 May 1873 the Vienna stock market collapsed. Four months later Wall Street was in trouble. Elsewhere, as panic selling spread across financial...

Geopolitical Alpha – An Investment Framework for Predicting the Future provides listeners with an original and compelling approach to forecasting the future and beating the markets while doing so. Persuasively written by author, investment strategist, and geopolitical analyst Marko Papic, the book applies a novel framework for making sense of the cacophony of geopolitical risks with the eye towards generating investment-relevant insights.

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of...

In Strong Supply Chains Through Resilient Operations: Five Principles for Leaders to Win in a Volatile World, a team of dedicated veteran operations strategists delivers a practical and hands-on discussion of how to future-proof your company's supply chains through a relentless focus on resilience. In the book, you'll discover how to shift your firm's emphasis from "low-cost" to "low volatility" as you protect your company against the supply and demand shocks associated pandemics, wars, labor disputes, and trade conflicts.

Between Borders, Beyond Boundaries is a compelling narrative that interlaces the personal journey of a seasoned entrepreneur with insightful strategies for global business success. This book is a manual for those who aim to navigate the complexities of international commerce with an authentic, culturally-informed approach.

"Leighton Pugh narrates this work as if it were an unsolved mystery...In a voice of nuanced emotion, Pugh creates muted characters to paint a vivid picture of what the author was up against as he tried to save his country." — AudioFile Magazine A Number One Sunday Times Bestseller transformed...

'A gripping, firsthand account. Unparalleled.’ Chris Miller, author of Chip War Globalisation was once hailed as the great leveller, bringing prosperity to all. But the world has changed. As Russia, China and Iran have sought to upend the international order, America and its allies have...

Analisis Tecnico de Forex Explicado, se asegurará de que esté bien equipado para comenzar a usar el análisis técnico para el comercio de forex y ejecutar las estrategias que lo acompañan. El análisis técnico no funciona solo, hay otros factores que influyen y son explicados en el libro.

How do you stand the f*ck out, like, for real? I became obsessed with this question. Everyone preaches standing out is critical, yet practical guidance is nowhere—not in business books, podcasts, or marketing courses. It's like being told to draw an owl without ever seeing one.

From a leading Brookings Institution fellow and author of To Rule the Waves comes a vivid and bracing examination of today’s most secretive geopolitical conflict: the battle for dominance beneath the oceans. Sub War explores a high-stakes, largely invisible race that is reshaping global...

The inside story of how Donald Trump sacked and pillaged the U.S. economy. The New York Times’s Global Economics Correspondent reveals how Trump has personally profited billions while reducing American business leaders to fawning cronies; burning down the global trade order; undermining faith...

Build practical Forex trading skills through hands-on learning with The Practical Forex Workbook — a beginner-friendly guide created to help listeners understand the market through clear explanations, guided exercises, and real-world trading concepts. Designed for new and developing traders, this workbook simplifies essential Forex topics such as currency pairs, market movement, candlestick charts, support and resistance, technical analysis, trading psychology, and risk management.

All the Money in the World, a new HarperCollins book, full description to follow when available...

This audiobook is narrated by an AI Voice. This is the official OpenStax Principles of Economics 3e audiobook, produced by Audileo, a valued OpenStax Technology Partner. Principles of Economics 3e covers the scope and sequence of most introductory economics courses. The third edition takes a...

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.

15 Steps to Starting Your Business: A Clear, Actionable Guide to Launching with Confidence. Starting a business is exciting—but also overwhelming. Where do you even begin? How do you choose the right idea? And how do you navigate the financial, legal, and marketing challenges that come with launching?

Money Games is a riveting tale of one of the most successful buyout deals ever: the acquisition and turnaround of what used to be Korea's largest bank by the American firm Newbridge Capital. Full of intrigue and suspense, this insider's account is told by the chief architect of the deal itself, the celebrated author and private equity investor Weijian Shan. With billions of dollars at stake, and the nation's economic future on the line, Newbridge Capital sought to become the first foreign firm in history to take control of one of Korea's most beloved financial institutions.

Over the years, I have accumulated a lot of knowledge regarding stock market trading, Forex trading, and also real estate investing. If you're on the market to learn real-world knowledge for day trading and make a living on that, then don't think! Just buy the audiobook now and change your life.

No one, from economists to bankers to politicians, has been able to quantify exactly how much of the world's assets are currently hidden - until now. Gabriel Zucman is the first economist to offer reliable insight into the actual extent of the world's money held in tax havens. And it's staggering. In The Hidden Wealth of Nations, Zucman offers an inventive and sophisticated approach to quantifying how big the problem is, how tax havens work and are organized, and how we can begin to approach a solution.