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Early in the 21st century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, R&D, or software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, from tech firms and pharma companies to coffee shops and gyms, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success.

Brought to you by Penguin. Two prize-winning economists show how economics, when done right, can help us solve the thorniest social and political problems of our day. Figuring out how to deal with today's critical economic problems is perhaps the great challenge of our time. Much greater than...

Go to Customer is a field guide for enterprise account teams tired of the manual work of account research and planning, the lack of systems and support for account expansion, and product-driven content that doesn’t align with customer needs. The core idea is simple: Flip the flow. Stop selling at customers and start building around what they need and are actively funding. When you work backward from customers’ priorities, you turn those priorities into bigger, faster wins. What you’re missing isn’t effort; it’s a system that shows you the customer clearly. CRMs track what you want to sell.

From ancient empires to modern megacorporations, Global Wealth, Local Impact reveals how the unseen machinery of global value chains drives wealth, power, and influence - and why mastering them is today's ultimate leadership advantage.

A groundbreaking exposé of the secret conspiracy between Jared Kushner, the UAE’s Mohamed bin Zayed (MBZ), and Saudi Arabia’s Mohammed bin Salman (MBS) to fund a hidden policy agenda, influence the Trump White House, and reshape the Middle East—from the author of the “remarkable”...

During the twentieth century, Vietnam and Poland were both victims not only of devastating wars, but also of socialist planned economies that destroyed whatever war hadn’t already. In 1990, Vietnam was still one of the poorest countries in the world, while Poland was one of the poorest in Europe. But in the three decades since then, both countries have drastically improved their citizens’ standards of living and escaped the vicious cycle of national poverty.

The Capitalist Space Revolution Has Begun! Elon Musk's SpaceX is laying the groundwork for the largest initial public offering in history. For many, this marks the starting signal of the dawn of a new era in space capitalism. Of 324 global rocket launches last year, SpaceX accounted for 165. If SpaceX were a country, it would be the world's number one spacefaring nation, far ahead of China. In this book, world-renowned economic historian Rainer Zitelmann explores the historical factors underpinning the success of private space exploration and offers insights into its future trajectory.

Ontdek de 11 belangrijkste geheimen voor de financiële toekomst van je kind of kleinkind: leer geldgroei stimuleren, risico's vermijden en krijg praktische tips en opdrachten om direct aan de slag te gaan.

Die Finanzmärkte können vor allem kurzfristig äußerst unvorhersehbar sein. Ob Pandemien, Kriege, Rohstoffkrisen oder Strafzölle – gerade Aktienkurse zeigen oft innerhalb weniger Tage große Kursverluste. Der Handels- und Finanzexperte Andreas Schweitzer zeigt allen Lesern eine interessante Alternative auf, die jedem Portfolio zu mehr Stabilität verhelfen kann. Außenhandelsfinanzierung als Investment ist nicht an die schwankenden Kurse der Finanzmärkte gebunden, und egal welche Krisen die Menschheit auch umtreiben – Handel wird immer getrieben.

Политические, экономические и туристические отношения Китая и России активно развиваются. Российские предприниматели сталкиваются как с обычными трудностями, сопряженными с открытием бизнеса, так и с проблемами, связанными с необходимостью взаимодействовать с людьми совсем другой культуры. Как же вести себя с китайцами, чтобы эффективно развивать свое дело и достичь поставленных целей?

Новая работа китаеведа Константина Батанова, автора бестселлера «Ни хао!», посвящена региональным особенностям Китая: в каждой провинции есть важные культурные нюансы, которые отражаются и на стиле ведения бизнеса. Основываясь на многолетнем опыте работы в Китае, автор дает важные подсказки о том, как общаться с китайскими партнерами и выстраивать рабочие процессы, на что обращать внимание, каких ошибок избегать. Константин Батанов собрал 101 историю о маленьком и большом китайском бизнесе.

From the author of Junkyard Planet, "an anthem to decluttering, recycling, making better quality goods and living a simpler life with less stuff." —Associated Press Downsizing. Decluttering. Discarding. Sooner or later, all of us are faced with things we no longer need or want. But when we...

A sweeping account of how the Arctic became the next arena of global conflict as the great powers battle over trade routes, resources, and military dominance from Greenland to Siberia—by award-winning Financial Times journalist Rana Foroohar. As polar ice melts and new sea routes open, the...

From a mud-walled home in rural China to boardrooms in New Jersey, In Through the Window traces Lintao Lu’s extraordinary rise. Born into a world of famine and political upheaval, Lu overcame every obstacle—language barriers, poverty, cultural bias—to become a multilingual engineer, a patent-holding innovator, an entrepreneur, and a trailblazer in the industry.

Win Business in Japan: Earn Trust, Navigate Culture, Close High Stakes Deals is a practical guide for executives, deal owners, and professionals who work with Japanese clients, partners, or headquarters and need results without guesswork.

Brought to you by Penguin. A riveting account of the 1973 oil crisis that upended the global economy and reshaped geopolitics for good. In 1973, King Faisal repeatedly warned America that if it continued its support of Israel, he would cut the global supply of oil. On October 5th, he made good...

Western leaders face significant challenges when conducting business in Iraq, from navigating cultural differences to overcoming ingrained misconceptions. In Leadership Beyond Borders: A Western Executive’s Guide to the Iraqi Business Mindset, Midhat Zwayen delivers a powerful guide to overcoming these obstacles with culturally attuned leadership practices.

Unexplained madness. A no-nonsense exposé and survival guide that illuminates America’s Elite Slept,” and “War Without Rules.” Continues the truth you’ve been demanding. It connects the dots for every citizen in the world - above politics. A silent war has been waged against you - coordinated, ongoing, and deliberate. The chaos and division in society are all by design. You and your family are targets of a silent, unrestricted, unconventional, and relentless war. This war is the largest, most sinisterly orchestrated global assault on freedom in history. Governments won’t talk about it.

In a world of nonstop complexity, even the most experienced and highly skilled leaders are hitting a wall. Traditional leadership competencies aren't enough anymore—because when pressure rises, leaders don't rise to their skills or experience. They fall to their level of consciousness. This...

The Arbitrage Bands Trading System — where tradition meets transformation in the pursuit of trading excellence. What if you could predict market trends, time your trades with precision, and make confident investment decisions — without relying on guess work? Investing in Indicators takes you beyond the basics, offering a deep dive into the world of technical analysis with tools and strategies that work in real markets. This comprehensive guide breaks down the complexity of investing indicators into simple, actionable steps.