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Brought to you by Penguin. We think we know bullshit when we hear it, but do we? A spotter's guide to bullshit in the wild from two brilliantly contrarian scientists The world is awash in bullshit, and we're drowning in it. Politicians are unconstrained by facts. Science is conducted by press...

What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse...

In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited...

In a rapidly evolving digital age, two giants emerge from the shadows: Bitcoin and Ethereum. But what makes them distinct? And why is understanding them crucial for our digital future? "Mastering Blockchain" delves deep into the intricate world of decentralized systems. Journey from the birth of cryptocurrency, understand the genius of Ethereum's smart contracts, and explore the potential and challenges that lie ahead.

Gain a competitive edge in today’s data-driven world and build a rich career as a data professional that drives business success and innovation… Today, data is everywhere… and it has become the essential building block of this modern society. And that’s why now is the perfect time to pursue a career in data. But what does it take to become a competent data professional? This book is your ultimate guide to understanding the fundamentals of data analytics, helping you unlock the expertise of efficiently solving real-world data-related problems.

In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies.

En anatomía y zoología, la corteza es la capa más externa, también conocida como superficial, de un órgano. Los órganos con capas corticales bien definidas incluyen los riñones, las glándulas suprarrenales, los ovarios, el timo y partes del cerebro, incluida la corteza cerebral, la más conocida de todas las cortezas.” En el panorama en rápida evolución de la inteligencia artificial y la neurociencia, nos encontramos al borde de una comprensión revolucionaria de cómo funciona la inteligencia en sí.

Are you passionate about making a difference, but struggle to measure the impact of your work? Do you wrestle with demonstrating to others the outcomes of your organization’s efforts? In Data for Good, Patricia Steele proposes a method to harness the power of data to reshape your nonprofit, educational institution, or social impact business into a dynamic force for positive change.

Slow systems are frustrating. They waste time and money. But making consistently great decisions about performance can be easy, if you understand what's going on. This book explains in a clear and thoughtful voice why systems perform the way they do. It's for anybody who's curious about how computer programs and other processes use their time and about what you can do to improve them. Through a mix of personal vignettes and technical use cases, Cary Millsap reviews the process of improving performance and provides best practices for optimizing systems efficiently.

The greatest tool is the hardest to use. Machine learning is the world's most important general-purpose technology—but it's notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What's missing? A specialized business practice suitable for wide adoption. In The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning initiatives, aka predictive AI projects, from conception to deployment.

A FINANCIAL TIMES BOOK OF THE WEEK 'Illuminating' Eddie Jones 'Compelling' Metro 'Essential reading... reveals rugby's secrets' Financial Times 'Well written, insightful and thought-provoking' The Guardian 'Fantastic, a must-read for rugby fans' Ben Youngs ______________________________ Does it...

Neste livro que já se tornou um clássico, David Spiegelhalter — um dos maiores estatísticos da atualidade — combina a visão incomparável de um especialista com o entusiasmo de um aficionado e oferece um verdadeiro guia para explorarmos a arte dessa ciência que é muito mais do que um ramo da matemática. Em A arte da estatística, David Spiegelhalter utiliza a resolução de questões do mundo real como ponto de partida para introduzir conceitos estatísticos, dos simples aos mais complexos, sempre com notório didatismo.

Analytics and Data Reporting for Beginners introduces essential concepts and techniques to help you navigate the world of data with confidence. This guide simplifies the fundamentals of data analysis, reporting, and visualization, making it accessible for newcomers. Learn how to transform raw data into actionable insights and create clear, impactful reports that support strategic decision-making. Ideal for anyone starting their journey in data analytics and reporting.

Marketing data isn’t a spreadsheet problem. It’s a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connectsThis isn’t just another analytics book. It’s a guide to making sense of data through the lens of psychology, behaviour, and decision-making. You’ll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.

Welcome to "Predictive Power: Navigating the Landscape of AI Systems and Decision-Making." In this book, we embark on a journey into the fascinating world of artificial intelligence (AI) systems and their profound impact on decision-making processes across various domains. From business and healthcare to finance and beyond, AI technologies are revolutionizing and transforming how we analyze data, predict outcomes, and make informed choices.

Did you know that ChatGPT already boasts a community of over 100 million users? That's 100 million opportunities to make a splash in a still-young market. So, if you're tired of sitting on the sidelines, watching others take the prize, this guide is your game-changer, your treasure map, and your ticket to the big leagues — all powered by ChatGPT.

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.

Master the fundamentals of networking and confidently prepare for the Cisco Certified Network Associate (CCNA) exam with this comprehensive guide. This book equips you with the knowledge and skills required to excel in today's dynamic networking landscape.

In today's data-driven world, information is a powerful asset. But how do you ensure this information is reliable, secure, and usable? The CompTIA Data+ certification equips you with the foundational knowledge and skills to navigate the exciting realm of data storage, management, and analysis. This comprehensive guidebook serves as your roadmap to CompTIA Data+ mastery.

Data Leadership for Everyone is a game-changing book for anyone who believes in the power of data and is ready to create revolutionary change in their organization. Whether you're a C-suite executive, a manager, or an individual contributor, this book will propel your career by unlocking the mystery of how raw data transforms into real outcomes.