検索キーワード： 歴史・文化

ダイソンが掃除機や扇風機で蓄積してきたノウハウを活かして参入した“ヘアドライヤー”という新しい事業領域。その高価格（4万5000円）が話題だ。高価だけに、SNSのタイムラインで検索をすると、本当にその価値があるのか？という視点での話題が拡がっている。 また、高価格を肯定するために、必要以上に広告やPRで消費者をミスリードするメッセージを出しすぎているのではないか？　という意見もあった。家電ベンチャーCEREVOを経営する友人の岩佐氏は「618gのドライヤなんて軽くないぞ！　メディアよ、ダイソンのPR戦略に踊らされるな！ ...という話」というブログを書いていた。 ダイソンの製品は悪くないが、そのPR戦略の踊らされているマスコミはおバカであるという指摘だ。実際にお馬鹿な記事が大量にあるかどうかはともかく、ダイソンが“消費者を踊らせるPR戦略”をしているかというと、まったくそんなことはない。(本文より) 本田雅一　続・モバイル通信リターンズはこちらから→http://yakan-hiko.com/honda.html

Shannon Vallor makes a wide-ranging, prophetic, and philosophical case for what AI could be: a way to reclaim our human potential for moral and intellectual growth, rather than lose ourselves in mirrors of the past. Rejecting prophecies of doom, she encourages us to pursue technology that helps us recover our sense of the possible, and with it the confidence and courage to repair a broken world. Vallor calls us to rethink what AI is and can be, and what we want to be with it.

Brought to you by Penguin. Consumer AI has arrived. And with it, inescapable upheaval as we grapple with what it means for our jobs, lives and the future of humanity. Cutting through the noise of AI evangelists and AI doom-mongers, Wharton professor Ethan Mollick has become one of the most...

Historian Thomas J. Misa's sweeping history of the relationship between technology and society over the past 500 years reveals how technological innovations have shaped—and have been shaped by—the cultures in which they arose. In this edition, Misa brings his acclaimed text up to date by drawing on current scholarship while retaining sharply drawn portraits of individual people, artifacts, and systems. A masterful analysis of technology and culture, Leonardo to the Internet frames a history that illuminates modern-day problems and prospects of a technology-dependent world.

"Schiffer offers a detailed look under the smoke-filled hood... deploying a crisp, matter-of-fact style to excellent effect." — The New York Times "A sharp and deeply sourced fly-on-the-wall account... packed with original reporting." — Financial Times Before he conceived of the Department...

What unites Google and Facebook, Apple and Microsoft, Siemens and GE, Uber and Airbnb? Across a wide range of sectors, these firms are transforming themselves into platforms: businesses that provide the hardware and software foundation for others to operate on. This transformation signals a major shift in how capitalist firms operate and how they interact with the rest of the economy: the emergence of platform capitalism. This book critically examines these new business forms.

You've tried AI. You typed a prompt, got a generic response you'd never show your boss, and spent more time fixing the output than it would have taken to do the work yourself. The problem isn't the technology, and it isn't you. The problem is simple: this technology is advancing so fast that nobody taught you how to communicate with AI at the level your work demands. Most AI books hand you prompt lists that expire or offer beginner content you could find for free online, instead of teaching you how to "speak machine." The Prompt Hero Method is different.

■空気のようなインターネット 2016年に『さよならインターネット　まもなく消えるその「輪郭」について』という本を中央公論新社から出しました。インターネット論というほどのものではないけれど、これまでのインターネットと、これからのインターネットについて真面目に語ったもので、最近だとドワンゴの川上量生（かわかみ・のぶお）さんが出した『鈴木さんにも分かるネットの未来』（岩波書店）と、方向性は似ています。 発端は、僕が知り合いの編集者に、うちの会社にいる二十歳のインターンの子の話を、なにげなくしたことでした。 そのインターンの子は、こんなことを言っていました。 「家入さんはよくインターネットが大好きって言ってますけど、僕にはよくわか らないんです。なんだか、例えばハサミを好きって言ってるみたいで……」(本文より) 家入一真　「家入学級」はこちらから→ http://yakan-hiko.com/ieiri.html

“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some time...

Imagine a world with a robot in every home, office, and hospital. While many people may not yet be able to fully conceptualize it, this is the future that awaits us. The robot revolution will change our lives in ways we can't even yet imagine. With rapid advances in robotics technology, artificial intelligence, and battery energy storage, society is on the cusp of witnessing a breakthrough in a new kind of industrial revolution—one that will see intelligent robots playing an increasingly important role in our everyday lives.

現在の日本経済を覆っているデフレは、たんなる景気循環による不景気ではない。かつての驚異的な高度成長のベースにあった産業資本主義が形を変え、ポスト産業資本主義に変質しつつある大転換に、日本の「会社」がうまく対応できないために起こっているのだ。日本が二十一世紀を生き抜くためには、産業資本主義時代のまま生き残っている個々の「会社」の仕組みを根本から洗い直し、新しい資本主義にふさわしい形にしていかなければならない。本書は、会社の仕組みを基礎の基礎からやさしく説き起こし、経営者、サラリーマン、そして、これから就職する学生諸氏が、新しい資本主義にふさわしい会社のあり方、新しい働き方を考えるヒントを提供する。第2章　会社という不思議な存在

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

Nothing is harder to do these days than nothing. But in a world where our value is determined by our 24/7 data productivity...doing nothing may be our most important form of resistance. So argues artist and critic Jenny Odell in this field guide to doing nothing (at least as capitalism defines it). Odell sees our attention as the most precious - and overdrawn - resource we have. 

Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and...

Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating across industries including transportation, healthcare, financial services, and many more. In our modern era, an understanding of AI and its possibilities for your organization is essential for growth and success. Artificial Intelligence Basics has arrived to equip you with a fundamental, timely grasp of AI and its impact. 

An urgent account of the revolution that has upended the news business, written by one of the most accomplished journalists of our time Technology has radically altered the news landscape. Once-powerful newspapers have lost their clout or been purchased by owners with particular agendas...

Audie Award, History/Biography, 2016. On the night of July 20, 1969, our world changed forever when Neil Armstrong and Buzz Aldrin walked on the moon. Based on in-depth interviews with 23 of the 24 moon voyagers, as well as those who struggled to get the program moving, A Man on the Moon conveys every aspect of the Apollo missions with breathtaking immediacy and stunning detail.

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. 

Today’s “machine-learning” systems, trained by data, are so effective that we’ve invited them to see and hear for us―and to make decisions on our behalf. But alarm bells are ringing. Recent years have seen an eruption of concern as the field of machine learning advances. When the systems we attempt to teach will not, in the end, do what we want or what we expect, ethical and potentially existential risks emerge. Researchers call this the alignment problem.

There is a robotics revolution underway. A record 3.1 million robots are working in factories right now, doing everything from assembling computers to packing goods and monitoring air quality and performance. A far greater number of smart machines impact our lives in countless other ways—improving the precision of surgeons, cleaning our homes, extending our reach to distant worlds—and we’re on the cusp of even more exciting opportunities.