検索キーワード： 科学

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

「もの造り現場」から見た戦略論とは何か、なぜ今の日本に必要なのか。「設計情報」という概念にこだわり、「組織能力」と「アーキテクチャ」というキーワードを柱に現場発の戦略論を提唱する。MOT(マネジメントオブテクノロジー)の大家・藤本隆宏が書いた日本製造業の戦略を考えるのに適した1冊。第1章 迷走した日本のもの造り論

　日本が世界に誇る新幹線。実は海外技術を集大成した高速輸送システムでもあります。海外で確立された鉄道技術を咀嚼したうえで、日本の国土に合うように改良を加え、車両や施設を国産化。新幹線をはじめとする日本の鉄道を支える技術、人、ノウハウについて解説します。



　一方、新興国中心に都市鉄道計画が目白押しのなか、日本の運行ノウハウを海外で生かすチャンスでもありますが、知財戦略や規格化で後れを取る面もあります。日本の鉄道ビジネスが世界で戦うための課題とは？



　本誌は『週刊東洋経済』2012年2月25日号等掲載の24ページ分を電子化したものです。

James Gleick's groundbreaking bestseller introduces to a whole new audience the story of one of the most significant waves of scientific knowledge in our time. By focusing on the key figures whose genius converged to chart an innovative direction for science, Gleick makes the story of chaos...

Nearly everyone is familiar with holograms - three-dimensional images projected into space with the aid of a laser. Two of the world's most eminent thinkers believe that the universe itself may be a giant hologram, quite literally a kind of image or construct created, at least in part, by the human mind. University of London physicist David Bohm, one of the world's most respected quantum physicists, and Stanford neurophysiologist Karl Pribram, an architect of our modern understanding of the brain, have developed a remarkable new way of looking at the universe.

***NARRATED BY THE MAP MEN!*** *AN INSTANT INTERNATIONAL BESTSELLER!* *An Audible Most Anticipated Listen!* From YouTube’s Map Men comes a funny and fascinating journey into the maps that messed up: big time! In their long-awaited debut, Mark Cooper-Jones and Jay Foreman (aka, the Map Men)...

Penguin presents the audiobook edition of Blueprint, written and read by Robert Plomin. The blueprint for our individuality lies in the 1 percent of DNA that differs between people. Our intellectual capacity, our introversion or extraversion, our vulnerability to mental illness, even whether we are a morning person - all of these aspects of our personality are profoundly shaped by our inherited DNA differences. 

Ontdek of wetenschap God kan uitsluiten door de theorieën van Darwin, Einstein en Hawking te verkennen, en krijg antwoorden op de grote vragen over mensheid, kosmos en bestaan.

Chapter-458　鉄の足を持つ深海の巻貝スケーリーフットはどのようにして生命を維持しているか

Plants play a critical role in how we experience our environment. They create calming green spaces, provide oxygen for us to breathe, and nourish our senses. In The Nature of Plants, ecologist and nursery owner Craig Huegel demystifies the complex lives of plants and provides listeners with an extensive tour into their workings.

Authored by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE or if you’re simply interested in the subject of endocrinology.

In a field known for startling ideas, the Many-Worlds Interpretation (MWI) of quantum mechanics may take the prize. It holds that parallel to our own world are a large number of other universes, almost identical to ours but with small variations. Copies of each of us inhabit a myriad of these worlds. But they are not us exactly; they share our past history, but they are different people who have unique futures. Although these realms are invisible and can’t communicate with each other, prominent physicists are convinced they must exist.

AudioLearn's college-level courses presents microbiology. Developed by experienced professors and professionally narrated for easy listening, this course is a great way to explore the subject of college-level microbiology. The audiobook is focused and high-yield, covering the most important topics you might expect to learn in a typical undergraduate microbiology course. The material is accurate, up-to-date, and broken down into bite-sized chapters. There are key takeaways following each chapter to drive home key points and quizzes to review commonly tested questions.

NEW YORK TIMES BEST SELLER A captivating exploration of deep time and humanity's search for purpose from the world-renowned physicist and best-selling author of The Elegant Universe "Few humans share Greene’s mastery of both the latest cosmological science and English prose." —The New...

「こちら神山宇宙科学研究所」は、京都産業大学 神山宇宙科学研究所の河北秀世 所長と脇浜紀子 教授が、宇宙に関する多彩なトピックをわかりやすくお届けするポッドキャスト番組です。宇宙について話し出したら止まらない河北所長が、宇宙ビジネスから最新の研究、ちょっとした宇宙雑学まで、幅広い宇宙の話題を楽しく解説します。宇宙に興味のあるすべての方に向けて、神山から宇宙への架け橋となる情報を発信していきます。

An insider’s view of science reveals why many scientific results cannot be relied upon – and how the system can be reformed. Science is how we understand the world. Yet failures in peer review and mistakes in statistics have rendered a shocking number of scientific studies useless – or...

Whether you are an ardent believer in alternative medicine, a skeptic, or are simply baffled by the range of services and opinions, this guide lays to rest doubts and contradictions with authority, integrity, and clarity. In this groundbreaking analysis, over 30 of the most popular treatments - acupuncture, homeopathy, aromatherapy, reflexology, chiropractic, and herbal medicines - are examined for their benefits and potential dangers. Questions answered include: What works and what doesn't? What are the secrets, and what are the lies?

How does life work? How does nature produce the right numbers of zebras and lions on the African savanna, or fish in the ocean? How do our bodies produce the right numbers of cells in our organs and bloodstream? In The Serengeti Rules, award-winning biologist and author Sean B. Carroll tells the stories of the pioneering scientists who sought the answers to such simple yet profoundly important questions.

Children's author and science communicator Lucy Hawking, daughter of Professor Stephen Hawking, invites listeners to the launch of a new space age. Fuelled by commercial finance and looking for new horizons, this is a revolutionary change from the old era in which superpowers competed for supremacy in space. Lucy is accompanied by Peter Diamandis, founder of the XPRIZE, which kickstarted the privatised space, and Kellie Gerardi, a spaceflight industry professional and trainee astronaut, as well as visionaries at the forefront of this new age of space travel.

In Different, world-renowned primatologist Frans de Waal draws on decades of observation and studies of both human and animal behavior to argue that despite the linkage between gender and biological sex, biology does not automatically support the traditional gender roles in human societies. While humans and other primates do share some behavioral differences, biology offers no justification for existing gender inequalities.