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Information architecture (IA) is far more challenging - and necessary - than ever. To guide you through this broad ecosystem, this popular guide - now in its fourth edition - provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.

In August of 1914, the British ship Endurance set sail for the South Atlantic. In October 1915, still half a continent away from its intended base, the ship was trapped, then crushed in the ice. For five months, Sir Ernest Shackleton and his men, drifting on ice packs, were castaways in one of the most savage regions of the world. Lansing describes how the men survived a 1,000-mile voyage in an open boat across the stormiest ocean on the globe and an overland trek through forbidding glaciers and mountains.

In this "important and comprehensive" (New Yorker) guide to statistical thinking, discover how you can use data and mathematics to gain a better understanding of life’s biggest problems. The age of big data has made statistical literacy more important than ever. In The Art of Statistics, David...

From London to New York, Ewan and Charley chased their shadows through Europe, the Ukraine, Kazakhstan, Mongolia and Russia, across the Pacific to Alaska, then down through Canada and America. But as the miles slipped beneath the tyres of their big BMWs, their troubles started. Exhaustion, injury and accidents tested their strength. Treacherous roads, unpredictable weather and turbulent politics challenged their stamina.

The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders - users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences. There is no brainstorming - which produces too many ideas, unfiltered - but a vision, subject to criticism.

Legendary investor Jim Rogers gives us his view of the world on a 22-month, 52-country motorcycle odyssey in his best-selling business/adventure book, Investment Biker, which has already sold more than 200,000 copies.

Before you invest another dollar anywhere in the world (including the United States), read this book by the man Time magazine calls "the Indiana Jones of finance". Jim Rogers became a Wall Street legend when he co-founded the Quantum Fund. Investment Biker is the fascinating story of Rogers’s global motorcycle journey/investing trip.

A WALL STREET JOURNAL BESTSELLER "If you’re in any kind of leadership role—whether at a company, a non-profit, or somewhere else—there’s a lot you can learn here."—Bill Gates, Gates Notes How could General Electric—perhaps America’s most iconic corporation—suffer such a swift and...

Brought to you by Penguin. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's...

The dramatic inside story of the first four historic flights that launched SpaceX—and Elon Musk—from a shaky startup into the world's leading edge rocket company. In 2006, SpaceX—a brand-new venture with fewer than 200 employees—rolled its first, single-engine rocket onto a launch pad at...

The History of American Railways: Kansas and Beyond is a book for both railroad enthusiasts and history buffs. In this fascinating history, Tammy Hammond describes how early steam locomotives like “The Tom Thumb” operated on short lines just a few miles long. But America was expanding according to Manifest Destiny, a belief that the United States should gain all territories from the Atlantic Ocean to the Pacific. And it did – through railroads! This book explains how small lines merged into larger ones that completed the First Transcontinental Railroad in 1869 at Promontory Summit, Utah.

Beyond Carbon Neutral: How We Fix the Climate Crisis Now details, step-by-step, what we need to do right now to avert disaster, showing that there is still hope for solving climate change. This award-winning book hopes to instill the passion and clarity for overcoming such a major problem. Author Dr. Samuel M. Goodman provides a tool to help you gain the understanding needed to advocate for a future free of this looming catastrophe in this thought-provoking work. Beyond Carbon Neutral speaks to everyone concerned about climate change.

No running water, no car, no electricity or any of the things it powers: the internet, phone, washing machine, radio, or light bulb. Just a wooden cabin, on a smallholding, by the edge of a stand of spruce. The Way Home is a modern-day Walden - an honest and lyrical account of a remarkable life lived in nature without modern technology. Mark Boyle, author of The Moneyless Man, explores the hard-won joys of building a home with his bare hands, learning to make fire, collecting water from the stream, foraging, and fishing.

This "truly essential" audiobook will transform how you see our biggest environmental problems (Margaret Atwood)—and explains how we can solve them. It’s become common to tell kids that they’re going to die from climate change. We are constantly bombarded by doomsday headlines that tell us...

Raspberry Pi : The Ultimate Step by Step Guide Raspberry Pi User Guide gets you up and running on Raspberry Pi, whether you're an educator, hacker, hobbyist, or kid. Learn how to connect your Pi to other hardware, install software, write basic programs, and set it up to run robots, multimedia centers, and more. Gets you up and running on Raspberry Pi, a high-tech computer the size of a credit card.

“A delightful and fascinating book filled with insight and wit, which will make you think twice and cheer up.” — Steven Pinker In a bold and provocative interpretation of economic history, Matt Ridley, the New York Times-bestselling author of Genome and The Red Queen, makes the case for an...

Penguin presents the audiobook edition of Tim Cook written by Leander Kahney, read by Jonathan Cowley. The first biography of Apple's CEO, Tim Cook 'A rich narrative with chapters covering values and Apple's progress under Cook' Wall Street Journal In 2011, Tim Cook took on an impossible task -...

This is for those who wish to continue the journey we started in part 1. Now we are going to learn how to use the knowledge to streamline product development and manufacturing processes. The approach is simple and repeatable. We know that the most streamlined processes are the ones that comply with the behavioral model that we uncovered in part 1. We simply compare real implementations to the model, look for the gaps, and when we find gaps, we fix them. This is a repeatable approach for all products and everywhere within the product development process.

AN INSTANT NEW YORK TIMES BESTSELLER From Wharton professor and author of the popular One Useful Thing Substack newsletter Ethan Mollick comes the definitive playbook for working, learning, and living in the new age of AI Something new entered our world in November 2022 — the first general...

With the Soviet Union's launch of the first Sputnik satellite in 1957, the Cold War soared to new heights as Americans feared losing the race into space. The X-15 Rocket Plane tells the enthralling yet little-known story of the hypersonic X-15, the winged rocket ship that met this challenge and opened the way into human-controlled spaceflight. Drawing on interviews with those who were there, Michelle Evans captures the drama and excitement of, yes, rocket science.

Shortlisted for the Baillie Gifford Prize 'An insightful and important book, that often reads like a good thriller, and that exposes the danger of mixing powerful technology with irresponsible politics' - Yuval Noah Harari, author of Sapiens 'As moving as it is painstakingly researched. . . a...