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In The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity in order to create lasting success.

As a salesperson and sales manager, you know that it's harder to sell in tough times - whether it's a global pandemic, recession, or industry-wide challenge. But somehow there are always successful "tough-timers" that not only survive but thrive through tough times. What do they have - and what do they know - that keeps them on top?

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

You don’t need better marketing. You need a better system. If you’re exhausted from chasing leads, paying for cold traffic, or refreshing your online funnel like it’s a slot machine, then this book is your wake-up call. Built to Serve flips the script on everything you’ve been told about...

Every buyer tells you what they need. Almost none of them tell you the real reason they're buying. After 25 years of closing deals, from cold calls to a billion-dollar account, sales veteran Shirit Oren has learned one thing that separates good salespeople from great ones: the ability to hear what buyers cannot say. The Need Behind the Need is a field guide to the skill most sales books skip. Not scripts. Not funnels. Not hacks. The skill of uncovering the hidden operational, financial, and personal needs that actually drive buying decisions—and building your entire sales motion around them.

Tired of being the industry’s best-kept secret? That ends here. Pitchworthy isn’t another fluffy marketing book. It’s your no-nonsense guide to finally getting the recognition (and revenue) you deserve. KJ Blattenbauer has spent nearly three decades turning overlooked talent into in-demand authorities. Now she’s pulling back the curtain and handing you the exact playbook she uses to get her clients featured in Elle Décor, Fast Company, the TODAY Show, and more.

Products don't fail. Markets do. Every year, startups and enterprises pour millions into building world-class products only to watch them disappear into obscurity. The problem isn't the technology. It's the inability to capture and then dominate a market. In Market Engineering, Silicon Valley...

Eighteen months. That’s all you have. If you are in investment sales, that’s how long you have to build a pipeline and start raising money. Or else. The problem? Most investment firms don’t provide the tools and training for their fundraisers. Why? Because the majority of fundraisers...

De Par5 methode biedt een innovatieve en AVG-proof aanpak voor het vinden van nieuwe klanten, met een conversie vijf tot tien keer hoger dan traditionele methoden, en omvat alles van social selling tot online tools.

Avez-vous déjà remarqué que les fruits et légumes sont toujours placés à l'entrée des supermarchés ? Qu'il n'y a jamais de caisse visible dans les boutiques de luxe ou les Apple stores ? Ou que les mascottes des céréales regardent presque toujours vers le bas ? On pourrait croire à des détails. En réalité, rien n'est laissé au hasard. Tout est pensé pour influencer notre cerveau, déclencher l'envie, installer la confiance et provoquer l'achat –; sans jamais le forcer.

Развивать бизнес без коммерческого мышления все равно что готовить сложное блюдо без рецепта. Можно иметь отличные ингредиенты и навыки, но результат будет непредсказуемым. Проблема в том, что предпринимателей и сотрудников не обучают пониманию и развитию коммерческого мышления. Обычно под ним подразумевают лишь навыки поиска новых рынков сбыта, работы с клиентами и оперирования финансовыми показателями.

Did You Know… When asked to rate their life on a scale of one to five, most people land somewhere around a three. Not terrible… Not great… Just OK. It’s funny how those same people would overlook a restaurant on Yelp if it only had three stars, yet they are satisfied with a 3 star life! The Truth is, they aren’t satisfied. They are slowly dying inside because they yearn for more. They know that they are capable of more, but somewhere along the way, they settled for a life far beneath their potential.

«Альпина» — всегда про инновации и нестандартные решения, и эту книгу озвучил искусственный интеллект! Такой подход позволит нам выпускать больше аудиокниг, а вам — больше слушать. Подобного мы ещё не делали и не сможем без отзывов: расскажите, как вам озвучка и что можно сделать ещё лучше.

Сегодня продажнику позарез нужно быть умнее, проницательнее, прогрессивнее, агрессивнее, организованнее, и во всех отношениях «-ее» других, чтобы выбраться на вершину. Эта аудиокнига как раз и призвана вооружить вас для перехода в братство самых богатых, независимых, влиятельных и важных. Если это не то место, где вы всей душой хотите оказаться, "Жесткие продажи" будут для вас пустой тратой времени, аудиокнига покажется вам слишком грубой, прямой и «конкретной».

Die meisten Menschen werden mit KI kein Geld verdienen. Nicht, weil es schwer ist. Sondern weil sie es falsch angehen. Sie verlieren Zeit. Sie probieren Tools. Sie lernen… und verdienen nichts. Dieses Buch zeigt Ihnen einen anderen Weg. Einen einfachen Weg. Einen direkten Weg. Einen Weg, mit dem Sie sofort erste Einnahmen erzielen können. Ohne Technik. Ohne komplizierte Systeme. Ohne lange Vorbereitung. Sie lernen: wie Sie mit KI sofort startenwelche einfachen Angebote wirklich funktionierenwie Sie erste Kunden gewinnenwie Sie daraus planbare Einnahmen machenDieses Buch ist kein Theorie-Buch.

Selling isn’t just about convincing someone to buy—it’s about connecting on a level that inspires trust, confidence, and action. The Ultimate Sales Guide: Sell Anything Easily goes far beyond scripts, tactics, or trendy techniques. It’s a deep dive into the psychology of why people buy—and how you can communicate with clarity, confidence, and authenticity to make selling natural, effective, and even enjoyable.

You hold in your hands the personal account of the life and times of JJ DeCola. Nothin's Impossible speaks with motivation and inspiration for Americans yearning for success. Spanning nine decades, this audiobook tells us that with faith and the right mindset one can come back from the depths and achieve great heights. When challenges arise, belief can be the ultimate weapon against failure. When you are faced with an insurmountable obstacle, just remember: NOTHIN'S IMPOSSIBLE!

In Biohacking for the Sales Athlete, Nicole Ward redefines what it means to succeed in high-performance sales by turning the focus inward—toward energy, recovery, and the physiology that drives every conversation, decision, and deal. Blending executive leadership experience with cutting-edge insights from functional medicine, neuroscience, and performance science, Ward introduces a new model of success: one where resilience, clarity, and stamina are trained as deliberately as pipeline and revenue. This is not another sales playbook.

If you’re an MSP owner tired of chasing leads, hearing “we’ll think about it,” and watching potential clients vanish into the ether, this book will change how you sell—forever. The MSP Sales Blueprint isn’t another high-level theory or recycled “sales playbook.” It’s a clear, actionable framework designed specifically for managed service providers who want to sell smarter, faster, and more profitably—without feeling like a pushy salesperson. Author Jimmy Huber lays out the exact process he’s used to help MSPs turn cold prospects into loyal, long-term clients.

Marketing has never been more powerful. It has also never been easier to do it in ways that quietly erode trust. In White Hat Marketing, Matthew Newell makes the case for a different kind of career in one of the world’s most exciting industries: one built not on manipulation, noise, or short-term tricks, but on clarity, restraint, respect, and results that can actually last. This is not a book about being soft. It is a book about being good enough to win without lying, cornering, obscuring, or burning out the people on either side of the screen.