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Este libro es un llamado a la reflexión para todos aquellos que trabajan en el mundo del marketing y las comunicaciones. En un contexto donde los consumidores son cada vez más conscientes de su poder y de la necesidad de actuar de manera responsable y sostenible, el autor argumenta que la ética es fundamental para construir una marca auténtica y duradera.

In Future Ready: Your Organization’s Guide to Rethinking Climate, Resilience, and Sustainability, a team of business leaders with deep expertise in engineering, planning, finance, project, program implementation and advisory consulting perspective delivers an essential guide for executives, managers, and other business and infrastructure organization leaders to set and implement a resilience, sustainability and ESG strategy in complex project and operating environments.

A partir de ejemplos que van desde Silicon Valley hasta el sector financiero pasando por las grandes farmacéuticas, Mariana Mazzucatomuestra de manera magistral cómo las nociones borrosas que tenemos del valor han permitido a ciertos actores de la economía retratarse a sí mismos como generadores de valor, mientras que en realidad se limitan a mover el existente o, lo que es peor, a destruirlo.

Brought to you by Penguin. Facebook had a problem. Along with its sister platforms Instagram and WhatsApp, it was a daily destination for billions of users around the world, extolling its products for connecting people. But as a succession of scandals rocked Facebook from 2016, some began to...

Henry at Work invites listeners to rethink how we work today by exploring an aspect of Henry David Thoreau that has often been overlooked: Thoreau the worker. John Kaag and Jonathan van Belle overturn the popular misconception of Thoreau as a navel-gazing recluse who was scornful of work and other mundanities. In fact, Thoreau worked hard—surveying land, running his family's pencil-making business, writing, lecturing, and building his cabin at Walden Pond—and thought intensely about work in its many dimensions.

Global business leader Mathias Döpfner offers a “compelling” (Gideon Rachman, chief foreign affairs columnist for Financial Times) and revolutionary road map to reshape global trade, strengthen our democracy, and safeguard our freedoms. Freedom is on the decline around the world. Autocrats...

You may not realize it, but you helped pay for a $10 million, fourteen-month government “investigation” of the housing collapse. Only your $10 million didn’t buy much, and it certainly didn’t buy truth; any hope of that went out the window on day one. The congressionally appointed...

Breaking the Mold explores the unique challenges and strengths of autistic adults in the workplace. Through a collection of personal stories and expert insights, this book sheds light on the obstacles faced by the autistic community and provides practical strategies for empowering individuals on the spectrum to reach their full potential in their careers. This empowering guide is a must-listen for anyone looking to promote diversity, inclusiveness, and understanding in the workplace.

You know him as the founder of Microsoft; the philanthropic, kind-hearted billionaire who has donated endless funds to good causes around the world. But there's another side to Bill Gates. Combining rich storytelling and ground-breaking reporting, The Good Billionaire offers listeners a provocative and timely counter-narrative about one of the world's most widely recognized individuals - a true global celebrity with a truly global audience.

Al mismo tiempo que la compañía ocupó la posición número 1 del mundo en materia de sostenibilidad durante once años. Paul Polman revela por primera vez cómo hacerlo. En colaboración con Andrew Winston, una de las voces más inspiracionales del mundo en temas de sostenibilidad empresarial, Paul Polman, muestra a los líderes empresariales cómo enfrentarse a los mayores y más urgentes desafíos de la humanidad —el cambio climático y la desigualdad— y construir, de este modo, un negocio próspero.

*AS HEARD ON BBC RADIO 4 BOOK OF THE WEEK* SHORTLISTED FOR THE ROYAL SOCIETY SCIENCE BOOK PRIZE 2024 LONGLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK OF THE YEAR AWARD 2023 A NEW STATESMAN BOOK OF THE YEAR 'A parable for our times' FINANCIAL TIMES, Best Books of 2023 'Gripping' THE TIMES, Best...

The Ultimate Guide to Sustainable Scale: Scale to Summit introduces another set of requirements and considerations across all eight elements of every holistic business to hit the accelerator competently and confidently to ScaleUp your business.

Bloomsbury presents Merchants of Doubt by Naomi Oreskes & Erik M. Conway, read by Liza Seneca. Featuring a new Foreword by former Vice President Al Gore Finalist for the Los Angeles Times Book Prize "Important and timely. We ignore this message at our peril."—Elizabeth Kolbert Merchants of...

NATIONAL BESTSELLER The story of a small AI company that gave facial recognition to law enforcement, billionaires, and businesses, threatening to end privacy as we know it “The dystopian future portrayed in some science-fiction movies is already upon us. Kashmir Hill’s fascinating book...

Confronting Our Freedom is about reframing the common practices rising from traditional thinking about management and leadership. Most management theory and practice are about the need for clear constraints to succeed in the world where we work, but this now conventional thinking about managing calls for adaptation when working remotely has become common. This book is an invitation to freedom.

Kann Business an sich moralisch gut und gottgefällig sein? Manchmal erscheint Business so zwielichtig - Endergebnisse werden manipuliert, Verbraucher werden getäuscht, oder jemand wird befördert, nur weil er Beziehungen hat. Wayne Grudem stellt ein neues Konzept vor: Business selbst verherrlicht Gott, wenn es auf eine Weise betrieben wird, die Gottes Charakter und Schöpfung nachahmt. Er zeigt, dass alle Aspekte des Business, einschließlich der Themen Eigentum, Gewinn, Geld, Wettbewerb sowie Kreditaufnahme und -vergabe, Gott verherrlichen, weil sie Gottes Wesen widerspiegeln.

La idea de este libro es ir más allá de ser un simple manual de Compliance, ya que debe funcionar en distintos niveles. Los recién llegados y los expertos pueden aprender sobre los diversos aspectos para crear un sistema eficaz de Ética y Compliance.

At first glance, the compliance message is quite simple: bribery and corruption are forbidden. Internal policies are based on external laws. However, simply explaining these requirements is often not enough, since “good employees” can also do bad deeds despite better knowledge. That is why the compliance function is not primarily based on documents, but focuses on people.

Because of trust in leadership, in each other, and in the mission, a tiny company like John Deere grew into a worldwide leader. On the opposite spectrum, a lack of trust is what eventually sank the seemingly unsinkable corporation of Enron. A culture of trust for all companies large and small is...

Qualities such as empathy, compassion, and kindness have long been seen as weaknesses in business but Succeed the Right Way demonstrates how these qualities can be the most powerful forces in achieving success. Using studies and real-life examples, Gunn takes you through the human experience, focusing on business, and instructs you how to live a successful life based on kindness.