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If you've ever tried to use search engine optimization but failed to get the web traffic your content deserves, then you know that learning SEO is confusing if not outright daunting. Where to start? Now take Facebook: A colossal entity with over one billion daily users interacting with each other and checking their newsfeed constantly - any smart digital entrepreneur will recognize the utmost importance of effectively using Facebook - the most powerful form of social media - to their advantage.

In addition to his work as an entrepreneur, corporate executive, and consultant, for the last 16 years August Turak worked alongside the Trappist monks of Mepkin Abbey, watching firsthand as they undertook new enterprises and sustained an incredibly successful business practice. Service and selflessness are at the heart of this 1,500-year-old monastic tradition’s remarkable business success, an ancient though immensely relevant economic model that preserves what is positive and productive about capitalism while transcending its ethical limitations and internal contradictions.

Almost one in four American working adults has a job that pays less than a living wage. Conventional wisdom says that’s how the world has to work. Bad jobs with low wages, minimal benefits, little training, and chaotic schedules are the only way companies can keep costs down and prices low. If companies were to offer better jobs, customers would have to pay more or companies would have to make less. But in The Good Jobs Strategy, Zeynep Ton, a professor at the MIT Sloan School of Management, makes the compelling case that even in low-cost settings, leaving employees behind - with bad jobs - is a choice, not a necessity.

Penguin Audio presents Damaged Goods written and read by Oliver Shah. DISCOVER THE SHOCKING TRUTH BEHIND THE BUSINESS AND LIFESTYLE OF SIR PHILIP GREEN In this jaw-dropping expose, Oliver Shah uncovers the truth behind one of Britain's biggest business scandals, following Sir Philip Green's...

For 15 years, sports agent Josh Luchs made illegal deals with numerous college athletes, from top-tier, nationally recognized phenoms to late-round draft picks. Then, in October 2010, Luchs wrote a confessional article in Sports Illustrated, telling the truth about what he did and didn't do. Since then, he has taken on a new role: whistle-blowing, truth-telling reformer. In telling his own story, Luchs here pulls back the curtain on the real economy - and the broken system - of college football.

More random but sparkling and insightful bits of news and short stories and anecdotes and parables and allegories that remind us of the structure extant in our day-to-day, some of the edges and vertices and angles of the quadrangles we form around us, solid things that we can count on to guide our actions.

The long-awaited, inspirational guide to life for a generation of black British women inspired to make lemonade out of lemons, and find success in every area of their lives. ‘This book is a gift for anyone who wants to better understand what Black women and girls are up against – and the...

This book is about how businesses can adopt a Single Organizing Idea and, more importantly, why they have to. Drawing on stories and case studies, and with reference to the UN's Sustainable Development Goals, its no-nonsense approach sets aside the ideals to confront the realities of business reform. It demonstrates the power and potential that a Single Organizing Idea can bring to any business prepared to take its head out of the sand and proactively respond to today's challenges. 

The definitive, easy to understand and breakthrough guide on how young people can take their limited first income and turn it into a small fortune by the time they turn thirty from an expert financial planner. Most people know that there are 70 million Baby Boomers in America today....but what...

A #1 bestseller from coast to coast, Den of Thieves tells the full story of the insider-trading scandal that nearly destroyed Wall Street, the men who pulled it off, and the chase that finally brought them to justice. Pulitzer Prize–winner James B. Stewart shows for the first time how four of...

Values, integrity, character, and ethics have distinct properties. There are rules you can't break, and lines that you can't cross and remain true. These bits of news and short stories and anecdotes and metaphors and parables and allegories simply remind us that the lines exist. Nothing preachy, merely the opportunity to consider your edges. Rather than following the crowd by seeing how close you can get to a line, why not embrace your values more fully, live with greater integrity, develop a superior character, and always act with unswerving ethics?

Whether interviewing, selling, networking, or leading a team, brainstorming with the boss or delivering a presentation, success in business depends on connection with other people. Nicholas Boothman, the best-selling author or How to Make People Like You in 90 Seconds or Less, now brings his system of forging instant relationships to the world of business. Beginning with the simplest of tools - face, body, attitude, and voice - he shows how to make a dazzling first impression.

Over two million copies sold. Stephen M. R. Covey shows how trust—and the speed at which it is established with clients, employees, and all stakeholders—is the single most critical component of a successful leader and organization. Stephen M. R. Covey, widely known as one of the world’s...

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible...

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to...

This pamphlet provides an alternative basis for understanding and applying ethical leadership. Ethical ideologies and the managerialization of leadership are treated as problems to be overcome.

Mark Zuckerberg originally intended Facebook to "accomplish a social mission - to make the world more open and connected". The company's troubled IPO compromised that lofty vision as its CEO quickly learned that he had to appease investors rather than employees and users. Hence employees had to hold unsalable stock-options and user-data became fair game. Finance is hegemonic where it plays.

This pamphlet evaluates Starbucks' corporate responsibility forays given the alternative need to fix managerial flaws down to the store level.

Travel back in time as George S. Clason takes you back to Babylon in his enlightening, insightful book on financial investment and financial success. The original version now restored and revised, this series of delightful short stories teaches economic tips and tools for financial success that have withstood the test of time and are applicable still today. Enjoy reading, and start saving today!

A #1 bestseller from coast to coast, Den of Thieves tells the full story of the insider-trading scandal that nearly destroyed Wall Street, the men who pulled it off, and the chase that finally brought them to justice. Pulitzer Prize–winner James B. Stewart shows for the first time how four of...