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Two defense experts explore the collision of war, politics, and social media, where the most important battles are now only a click away. Through the weaponization of social media, the Internet is changing war and politics, just as war and politics are changing the Internet. Terrorists livestream their attacks, “Twitter wars” produce real world casualties, and viral misinformation alters not just the result of battles, but the very fate of nations. The result is that war, tech, and politics have blurred into a new kind of battlespace that plays out on our smartphones.

Il Personal Branding è l'insieme di strategie necessarie a definire il proprio brand personale e a comunicarlo con efficacia. In ogni ambito, che sia il lavoro o i rapporti personali, comunicare bene il nostro brand, cioè la nostra essenza, la nostra unicità individuale e le caratteristiche chiave della nostra identità spinge chi ci incontra a decidere se conoscerci meglio, incontrarci e infine entrare in relazione con noi. Il Personal Branding quindi rappresenta uno strumento che punta a costruire una reputazione positiva riguardo alle nostre capacità e a diffonderla presso le persone che abbiamo individuato come target. In questo audiolibro cercheremo principalmente di dare consigli in merito all'utilizzo del Personal Branding, ovvero su quali contenuti privilegiare, come e quando condividerli e in che maniera mantenere intatta, nell'uso di piattaforme differenti, la coerenza del nostro brand.

Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award * Named “Best Book of the Year” by Fortune, The Financial Times, The Economist, Inc. Magazine, and NPR In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals...

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become...

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2...

Penguin presents the unabridged, downloadable, audiobook edition of The Organized Mind by Daniel Levitin, read by Luke Daniels. 'Thought-provoking and practical ... Good advice based on sound neuroscientific principles' Sunday Times In The Organized Mind, New York Times and Sunday Times...

The Data Analytics Advantage is a comprehensive guide that equips listeners with the essential skills to analyze and leverage social media data for strategic decision-making. Combining academic principles with case studies, social media analytics expert Laeeq Khan provides a foundational understanding of the field and its importance, introduces cutting-edge trends and tools through interactive tutorials and exercises, and offers a glimpse into future developments, including the potential impact of artificial intelligence.

No One Planned This: How Platforms Rewired Entertainment traces the shift from studios and networks to feeds and ranking systems. From Netflix's streaming pivot to YouTube's industrialized creator model, from infinite scroll to algorithmic dominance, it reveals how infrastructure—not talent—began deciding what gets seen, what gets paid, and what endures.

Instagram Success by Mira Ashby is a comprehensive guide on leveraging Instagram to turn a hobby into a profitable side hustle. This book is ideal for artists, entrepreneurs, and anyone looking to generate additional income through social media. It addresses common challenges such as growing followers organically, monetizing effectively, and developing a clear content strategy.

A Society of Sociopaths explores how online dating, social media, and attention-driven platforms have quietly reshaped empathy, commitment, and emotional accountability. Blending psychology, sociology, neuroscience, and lived experience, this book examines ghosting, choice overload, emotional labour, sexual disconnection, and the slow erosion of trust in a culture built on endless options.

New things are everywhere—and they’re causing us to disconnect from what we value most in life. From New York Times editor Eric Athas comes a groundbreaking solution on how to rewire our impulses to consume new things and reclaim control of our lives and spending habits. One of the biggest...

In this audiobook you will learn the secrets to grow rapidly on social media from an influencer who has grown many accounts past the 100,000 followers mark. In this book you will learn: the number one mindset that all social media influencers must have in order to succeed in the long term, and the most important technique for growing on social media. This guide is very concise and it gets straight to the point, for people that are limited on time!

With ChatGPT, Canva AI, Midjourney, and automation tools, anyone can produce high-quality, viral-ready content faster than ever. This book is your complete roadmap to writing captions, scripts, hooks, and visuals using AI — even if you’re a total beginner. If you want to create more content in less time, grow faster, and stay consistent without burnout — this book is your shortcut.

Der Beruf des Content Creators fasziniert heute, weil er besser als jeder andere die Entwicklung unserer modernen Gesellschaft widerspiegelt. Wir sind in ein Zeitalter eingetreten, in dem jeder die Möglichkeit hat, sich auszudrücken, seine Ideen zu teilen und ein breites und vielfältiges Publikum zu erreichen. Content Creator verkörpern diese neue Freiheit: Sie sind nicht mehr auf traditionelle Medien angewiesen, um gesehen oder gehört zu werden.

This is the ultimate guide to creating viral videos on YouTube by MrBeast (Jimmy Donaldson). He offers new employees unfiltered insights into YouTube production - Aiming to foster success by understanding his vision. This work is adapted from "How to Succeed in MrBeast Production", and internal guide for YouTube success/virality and serves as a collection of adaptable principles for your own YouTube production.

En este fascinante ensayo, el escritor y periodista Chris Hayes argumenta que nos encontramos en el epicentro de una transición definitoria, cuyo paralelo más cercano sería la transformación del trabajo en el siglo XIX. Hoy, nuestra atención se ha convertido en un bien de consumo, cuya extracción con fines de lucro es la responsable de que nos sintamos cada vez más alienados.

If you’ve ever wondered whether social media is worth your time as a business owner, this audiobook is for you. First Impressions of Social Media shifts the way you think about digital marketing, showing you why having an online presence isn’t optional—it’s essential.

Are you ready to launch your podcast—but feel overwhelmed by gear, tech, or where to start? Podcasting Made Simple is your no-fluff, step-by-step companion to launching, growing, and monetizing your podcast in just 30 days. This is more than a book—it’s your personal roadmap. Whether you’re a coach, entrepreneur, or creative with a message to share, you’ll learn exactly how to build a podcast that grows your audience, boosts your authority, and creates real income—even with just a few listeners.

If you’ve ever thought about starting a podcast—or growing the one you already have—this audiobook is for you. Podcasting Secrets for Success is your step-by-step guide to building a successful, professional, and profitable podcast… even if you’re starting from scratch. In this engaging and easy-to-follow listen, you’ll learn how to find your niche, create compelling episodes, attract a loyal audience, and turn your voice into income. From choosing the right gear on a budget to launching with confidence and making your first dollar, this audiobook walks you through everything you need to know.

How to Start a Social Media Management Business is your guide to building a business from the ground up. Whether you're an enthusiastic beginner or a seasoned pro looking to monetize your skills, this book provides instructions on launching, managing, and expanding a social media management business. Discover how to market your services, acquire clients, optimize operations, and scale your business effectively. Filled with practical advice, real-world examples, and the latest industry insights, this book equips you with the knowledge to create a sustainable and rewarding enterprise.