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Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

The story of human civilization can be read most deeply in the materials we have found or created, used or abused. They have dictated how we build, eat, communicate, wage war, create art, travel, and worship. Some, such as stone, iron, and bronze, lend their names to the ages. Others, such as gold, silver, and diamond, contributed to the rise and fall of great empires.

In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.

The mechanized assembly line was invented in 1913 and has been in continuous operation ever since. It is the most familiar form of mass production. Both praised as a boon to workers and condemned for exploiting them, it has been celebrated and satirized. (We can still picture Chaplin's little tramp trying to keep up with a factory conveyor belt.) In America's Assembly Line, David Nye examines the industrial innovation that made the United States productive and wealthy in the twentieth century.

Why do some programs deliver their product under cost, while others bust their budget? Why do some deliver ahead of schedule, while others experience endless delays? And most importantly, which products work better - the quick and thrifty or the slow and expensive? Which situation leads to superior equipment? In this story-filled blend of quirky pop culture and practical engineering insight, Dan Ward presents an entertaining and useful framework for pursuing rapid, frugal innovation.

From his adoption when still an infant to becoming the Steve Jobs that we all know; the iconic visionary who played a large part in making Apple the massive success story it is today, in this book, we will take a closer look at the man himself as well as the key lessons we can draw from his life. Part biography, part motivational manual, we will look at Steve Jobs' story with a strong focus on the keys to his success and the principles that allowed him to become the one-of-a-kind entrepreneur, designer, and creative genius that he was.

Is Cryptography what you want to learn? Always wondered about its history from modern to traditional Cryptography? Does it interest you how Cryptosystems work?

Learn how you can become a 3D printing start-up business. Learn to understand 3D, how to replicate objects with 3D scanning technology, how to create your plan of action, why you should invest in the 3D printing business, and more.

A finalist for the PEN/E. O. Wilson Literary Science Writing Award The gripping story of the most important overlooked commodity in the world--sand--and the crucial role it plays in our lives. After water and air, sand is the natural resource that we consume more than any other--even more than...

When planes crash, bridges collapse, and automobile gas tanks explode, we are quick to blame poor design. But Henry Petroski says we must look beyond design for causes and corrections. Known for his masterly explanations of engineering successes and failures, Petroski here takes his analysis a step further, to consider the larger context in which accidents occur. In To Forgive Design he surveys some of the most infamous failures of our time.

Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years.

We live in a factory-made world: modern life is built on three centuries of advances in factory production, efficiency, and technology. But giant factories have also fueled our fears about the future since their beginnings, when William Blake called them "dark Satanic mills". Many factories that operated over the last two centuries - such as Homestead, River Rouge, and Foxconn - were known for the labor exploitation and class warfare they engendered, not to mention the environmental devastation caused by factory production.

One of Michiko Kakutani's (New York Times) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film...

"There comes a time in the life of a subject when someone steps up and writes the book about it. AIQ explores the fascinating history of the ideas that drive this technology of the future and demystifies the core concepts behind it; the result is a positive and entertaining look at the great...

The Age of Living Machines describes some of the most exciting new developments and the scientists and engineers who helped create them. Virus-built batteries. Protein-based water filters. Cancer-detecting nanoparticles. Mind-reading bionic limbs. Computer-engineered crops. Together they highlight the promise of the technology revolution of the 21st century to overcome some of the greatest humanitarian, medical, and environmental challenges of our time.

Hartmut Esslinger, internationally acclaimed designer and founder of frog design, inc., reveals the secrets to better business through better design. Having spent 40 years helping build the world's most recognizable brands, Esslinger shows how business leaders and designers can join forces to build creative strategies that will ensure a more profitable and sustainable future.

Companies like Facebook and Twitter have redefined social interaction. But what if "machines" like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time?

Aston Martin's first, wickedly fast models were forged at a time when Ferrari's premises at Maranello was nothing but a ploughed field. This book celebrates a century of innovators who kept the fire burning brightly for over a century, from the visionary pioneers Martin and Bamford to modern-day design guru Adrian Newey; from a glamorous web of pre- and post-war spies and racing drivers, to David Brown and the achingly beautiful DB models beloved of Bonds past and present.

They called the comet Cain, after the astronomer who discovered it. It passed 500,000 miles from Earth. We were spared planetary destruction and granted a light show like no other. But, one year later, Earth span into the debris field left by the comet and a meteor storm struck. Roads, buildings and even a small town were annihilated. It was the night of a mysterious double murder, the deed overshadowed by the discovery that the burning remains of the rock contained an unknown substance more precious than gold.

Before there was Steve Jobs, there was Norman Bel Geddes. A ninth-grade dropout who found himself at the center of the worlds of industry, advertising, theater, and even gaming, Bel Geddes designed everything from the first all-weather stadium to Manhattan's most exclusive nightclub to Futurama, the prescient 1939 exhibit that envisioned how America would look in the not-too-distant 1960s.