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This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

 Rethinking American Grand Strategy assembles a roster of leading historians to examine America's place in the world. Its innovative chapters reexamine familiar figures, such as John Quincy Adams, George Kennan, and Henry Kissinger, while also revealing the forgotten episodes and hidden voices of American grand strategy. They expand the scope of diplomatic and military history by placing the grand strategies of public health, race, gender, humanitarianism, and the law alongside military and diplomatic affairs to reveal hidden strategists as well as strategies. 

We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Katrina Lake and company examples from Alibaba to 3M, this volume brings the most current and important management conversations right to your fingertips.

In Understanding Software, Max Kanat-Alexander, Technical Lead for Code Health at Google, shows you how to bring simplicity back to computer programming. Max explains to you why programmers suck, and how to suck less as a programmer. There's just too much complex stuff in the world. Complex stuff can't be used, and it breaks too easily. Complexity is stupid. Simplicity is smart. 

Infinite: How Visionary Leaders Transform Today's Businesses into AI-Forward Companies, written by two senior ServiceNow leaders, introduces the concept of the "Infinite Company"―a new class of organization built with artificial intelligence at its core. Rather than treating AI as an add-on...

As a salesperson and sales manager, you know that it's harder to sell in tough times - whether it's a global pandemic, recession, or industry-wide challenge. But somehow there are always successful "tough-timers" that not only survive but thrive through tough times. What do they have - and what do they know - that keeps them on top?

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read (or listen) to nothing else on entrepreneurship and start-ups, listen to these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.

Steel City is the story of the 1890s golden age of Pittsburgh when its technological innovations and wealth creation made it the Silicon Valley of its day. Pittsburgh was first in steel, food processing, and electricity, and the leaders of those industries—Carnegie, Frick, Heinz, and Westinghouse—are names we still know today.

In 1931 Universal Studios released Dracula starring Bela Lugosi. This box office success was followed by a string of films featuring macabre characters and chilling atmospherics, including Frankenstein, The Mummy, and The Invisible Man. With each new film, Universal established its place in the...

The Everly Brothers—aka Don and Phil to fans with an intimate appreciation for them—seemed to exist almost as an apparition. Emerging within the formative era for young Baby Boomers during the blandly regimented '50s, they were a ubiquitous presence, clad in snug suits and skinny ties, hair neatly Brylcreemed, never raising their voices when they sang. The two prim-looking country boys with dark, curiously penetrating eyes and perfectly merged, honey-dipped harmonies, were oddly but comfortably settled as sentimental, soothing, sometimes lovelorn voices of a still-uncharted cultural turf.

In Copyright: What Everyone Needs to Know®, Neil Netanel explains the concepts needed to understand the heated debates about copyright law and policy. He identifies the combatants, unpacks their arguments, and illuminates what is at stake in the debates over copyright's present and future.

In this eye-opening, essential guidebook for the new world of work, John Winsor and Jin Paik, leaders at the Laboratory for Innovation Science at Harvard, show how the massive reset of the pandemic allowed talented workers everywhere to exit their jobs without leaving the workforce. Now some are freelancing for multiple companies or starting small businesses, leaving hiring managers scratching their heads over a workforce gone AWOL. What's more, talent has more power than ever using platforms such as Freelancer.com, Fiverr, and Upwork, setting their own terms for work.

Early in the Prohibition era, Moe Sedway became part of the New York organized crime gang led by Meyer Lansky and Benjamin "Bugsy" Siegel. A loyal and highly effective operative for Siegel, Sedway eventually gained monopoly control of the race wire service in Las Vegas and also became an...

Bloomsbury presents The Rise of the Global Middle Class by Homi Kharas, read by Steve Menasche. The middle class is the most successful group in world history. Sometime before 2030 the fifth billionth person will join the middle class. What started a little over two hundred years ago as a search...

Turning retirement savings into a steady income is a big step toward a worry-free retirement. This book introduces you to how to add annuities to your investment mix. It helps you evaluate how to select the best annuities for your needs and steer clear of the worst. You'll learn how different types of annuities can help you turn your retirement savings into a monthly paycheck, protect your investments from market ups and downs, postpone taxes, stay in your home for the rest of your life, and even buy long-term care insurance for less . . .

The United States is being bombarded with cyber-attacks. From the surge in ransomware groups targeting critical infrastructure to nation states compromising the software supply chain and corporate email servers, malicious cyber activities have reached an all-time high. Russia attracts the most attention, but China is vastly more sophisticated. They have a common interest in exploiting the openness of the Internet and social media—and our democracy—to erode confidence in our institutions and to exacerbate our societal rifts to prevent us from mounting an effective response.

Told through the lenses of specific people who both influenced the process and were impacted by the results, The Electoral College looks at how the Electoral College has changed US history and why it endures.

The Age of Atlantic Revolution was a defining moment in western history. Our understanding of rights, of what makes the individual an individual, of how to define a citizen versus a subject, of what states should or should not do, of how labor, politics, and trade would be organized, of the relationship between the church and the state, and of our attachment to the nation all derive from this period (c. 1750-1850).

It's hard enough to lead in good times. It's even harder to lead in a crisis. This book teaches the art and science of transformative resilient leadership, a unique leadership style that focuses on spotting the opportunities that emerge from times of adversity, and leverages them to foster resilience and growth. With over seventy years of combined experience training leaders in business, military, sports, and other high-pressure settings, psychologists George S. Everly, Jr., and Amy B. Athey have garnered unparalleled insight into how the best leaders navigate the worst.

Factor Investing For Dummies helps you go beyond the investment basics, with proven techniques for making informed and sophisticated investment decisions. Momentum, value, interest rates, economic growth, credit risk, liquidity—all these things can help you identify killer stocks and improve your returns. This book explains it all, and helps you implement a strategic factor investing plan, so you can boost your portfolio's performance, reduce volatility, and enhance diversification.