Australia Post launches it's biggest brand campaign ever, Lump Lottery uses a ute giveaway to turn testicular cancer awareness into action, British Airways distills travel into a single image & Citroën rejects car category conventions to romanticise the test drive.

We watch:

• 'Delivering to 2,655 postcodes, connecting Australians from coast to country' from Australia Post
• 'Lump Lottery', Testicular Cancer NZ
• 'An Original British Briefing' from British Airways
• 'Its Love at First Test Drive' from Citroën

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Penguin Random House has refreshed its identity with a flexible cast of illustrated Penguins, Macca's CEO goes viral, Burger King dominated the Oscars with a last ditch, self-deprecating campaign & Coinbase’s cinematic Oscars spot.

We watch:

• Macca's CEO video
• 'There’s a New King and It’s You' from Burger King
• 'Your Way Out' from Coinbase

We look at:

• Penguin Random House 'Playful Penguins'

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We’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning.

We watch:

• 'Second Life Sounds' from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc
• 'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc
• 'When the day is done but the job isn't' from VB, CUB - https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/

We look at:

• Rio Anti-Vape Campaign
• McDonald’s “You Know Where” OOH


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We watch:

• 'Rich People Live Longer' from Hims & Hers - https://www.youtube.com/watch?v=aZ7Z5LTJWHM
• 'Question everything but yourself' from Equinox - https://www.youtube.com/watch?v=8hj-EIu94yk
• Kalshi - https://www.youtube.com/watch?v=-QMftwmyW-A

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Russ & Freddie watch Levi's underrated Super Bowl return, discuss the AI rivalry as Anthropic parodies OpenAI (& triggers a very public response from Sam Altman) and review the 'beautiful' launch from Absolut x Tabasco that raises the question of why brands still pay a premium for iconic music.

We watch:

• 'Backstory' from Levi's - https://www.youtube.com/watch?v=j70p29KipEE
• 'Can I get a six pack quickly?' from Anthropic and Claude - https://www.youtube.com/watch?v=kQRu7DdTTVA&t=1s
• 'For Those Who Bring The Heat' from ABSOLUT x TOBASCO - https://www.youtube.com/watch?v=1FBVEfTIGVg

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We're back with our hot takes from the Super Bowl and talk about why brands spend millions for 30 seconds on advertising's biggest day of the year.

We watch: 'The Choice' from Pepsi, 'Bananas' from Instacart, 'America Needs Neighbours Like You' from Redfin x Rocket Mortgage & 'American Icons' from Budweiser.

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We watch Droga5’s new 196 campaign & discuss what Netflix’s $83B move to buy Warner Bros means for Hollywood.

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We share our thoughts on the new Uber x Shania Twain spot, Cowboy Colostrum, inside the Hollywood marketing crisis and ask if creativity is dead.

See omnystudio.com/listener for privacy information.