In this episode of The Big Table, I sit down with bestselling author and entrepreneur Dr. Benjamin Hardy to break down the principles behind The Science of Scaling and what it really takes to 10X a business in 3 years or less.

Most entrepreneurs focus on growth. Benjamin explains why growth and scaling are not the same thing, and why so many businesses get stuck between $1M and $5M in revenue. We dive into the strategies, mindset shifts, and decision making frameworks that help founders move from incremental progress to exponential results.

Benjamin shares his proven 10X framework, the power of setting impossible goals, how to identify the few actions that create the majority of results, and why scaling requires a completely different way of thinking about business, leadership, strategy, and opportunity.

If you're a business owner, entrepreneur, CEO, sales leader, or growth-minded professional looking to scale your company, increase revenue, build a stronger team, and create a bigger future, this conversation is packed with actionable insights you can apply immediately.

Dr. Benjamin Hardy: https://www.benjaminhardy.com/

Scaling.com: https://scaling.com/getstarted1

In this episode:

The difference between business growth and business scaling
Benjamin Hardy's 10X Framework
How to scale a business in 2026
Why most businesses never reach their true potential
The science behind exponential growth
How to think from the future instead of the past
The power law principle and finding your highest-leverage activities
Building a scalable business model
Strategic partnerships and accelerated growth
Why accountability is critical for scaling
How successful entrepreneurs create quantum leaps in business

Chapters:
00:00 - Power Laws
00:47 - Dr. Benjamin Hardy
02:25 - The Problem With Scaling
06:25 -Opportunity Confusion
09:25 - Quantum Leaps
14:20 - Studying Scale
22:54 - The Big Table
23:38 - Choosing Strategy
29:30 - Hardy's Personal Skills
33:36 - Getting In A System
36:05 - Learning To Learn
41:00 - Locating Purpose
43:50 - Closing Remarks
45:32 - Like and Subscribe!
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Get connected with Coach Burt:
Instagram - https://www.instagram.com/michealburt
TikTok - https://www.tiktok.com/@therealcoachburt
Facebook - https://www.facebook.com/CoachMichealBurt
LinkedIn - https://www.linkedin.com/in/michealburt

Dive deeper with Coach and his concepts:
Free PreyDrive Planner: https://planner.coachburt.com/planner
Events: https://www.thegreatnessfactory.com/events
Join Our Group Coaching: https://www.thegreatnessfactory.com/membership
Hire Me To Speak: https://www.coachburt.com/bookcoach
Check Out My Books: https://books.coachburt.com/books

#BenjaminHardy #BusinessScaling #10XGrowth #TheScienceOfScaling #BusinessGrowth #Entrepreneurship #ScalingBusiness #Leadership #BusinessStrategy #CoachBurt #TheBigTablePodcast #BusinessSuccess #RevenueGrowth #CEO #Founder #ScalingFramework #GrowthMindset #QuantumLeap #FutureSelf #HighPerformance

In this episode of The Big Table Podcast I sit down with Colby Jubenville: a human performance expert, professor, trusted advisor, and co-author of Zebras and Cheetahs for one of the deepest conversations we’ve had on leadership, identity, burnout, culture, and what really causes people and teams to fail.

Colby breaks down the psychology behind bad leadership, why high performers sometimes become toxic, and how unresolved tension destroys organizations from the inside out. We discuss accountability, trust, questions-based leadership, emotional exhaustion, team dysfunction, and why most leaders avoid the hard conversations that actually create growth.

We also revisit lessons from our book Zebras and Cheetahs and reflect on over a decade of working together in the business world — from staying in cheap hotels and building consulting businesses to helping leaders scale teams, develop culture, and navigate adversity under pressure.

If you’re an entrepreneur, leader, coach, executive, athlete, or someone trying to unlock higher performance in life and business, this conversation will challenge the way you think about leadership and human behavior.


Chapters:
00:00 - Dr. Jubenville
02:30 - Zebras and Cheetahs
03:50 - How To Stop Workplace Drama
06:50 -Toxic High Performers
08:31 - The Dysfunction and The Dance
13:45 - Asking Questions
18:38 - The Big Table
19:22 - The Low Hanging Fruit
23:30 - Trusted Advisor
30:30 - Battle Testing
36:45 - People Focus On The Negative
40:30 - Zebras and Cheetahs Revisited
41:10 - How Did We Get Here
43:40 - Like and Subscribe!
________________________________
Get connected with Coach Burt:
Instagram - https://www.instagram.com/michealburt
TikTok - https://www.tiktok.com/@therealcoachburt
Facebook - https://www.facebook.com/CoachMichealBurt
LinkedIn - https://www.linkedin.com/in/michealburt

Dive deeper with Coach and his concepts:
Free PreyDrive Planner: https://planner.coachburt.com/planner
Events: https://www.thegreatnessfactory.com/events
Join Our Group Coaching: https://www.thegreatnessfactory.com/membership
Hire Me To Speak: https://www.coachburt.com/bookcoach
Check Out My Books: https://books.coachburt.com/books

Proximity to Power is one of the most overlooked skills in business, leadership, and personal growth.

In this coaching session, I break down why talent alone is not enough and how getting close to the right people can completely change your trajectory.
Most highly talented people stay underpaid, overlooked, and undercapitalized because decision-makers never truly see their value. This video reveals how powerful people think, what they look for, and how to position yourself to gain influence, opportunity, and momentum.

If you want to increase your influence, attract high-level opportunities, and become impossible to ignore, this lesson is for you.

Whether you're an entrepreneur, executive, salesperson, coach, or ambitious professional, these principles can help you elevate your position and unlock new levels of success.

Chapters:
00:00 - Highly Talented Yet Under Capitalized
00:56 - Proximity to Power
04:05 - The Power of One Person
05:05 - Generalist vs. Specialist
05:48 - Luck Is A Person
07:45 - Seeing Prey Drive
09:50 - Like and Subscribe!
________________________________
Get connected with Coach Burt:
Instagram - https://www.instagram.com/michealburt
TikTok - https://www.tiktok.com/@therealcoachburt
Facebook - https://www.facebook.com/CoachMichealBurt
LinkedIn - https://www.linkedin.com/in/michealburt

Dive deeper with Coach and his concepts:
Free PreyDrive Planner: https://planner.coachburt.com/planner
Events: https://www.thegreatnessfactory.com/events
Join Our Group Coaching: https://www.thegreatnessfactory.com/membership
Hire Me To Speak: https://www.coachburt.com/bookcoach
Check Out My Books: https://books.coachburt.com/books

#ProximityToPower #CoachBurt #Leadership #SuccessMindset #BusinessGrowth

Why do you start strong… but lose motivation halfway through?

In this session, I break down the real reason why you can’t stay motivated and it’s not what you think. If you’ve ever felt stuck, distracted, or inconsistent, this video will show you what’s actually holding you back.

The truth is, motivation isn’t something you wait for… it’s something you activate.

I speak on the concept of prey drive: your internal instinct to pursue, capture, and achieve goals at a high level. When your prey drive is activated, you don’t rely on feelings. You operate with purpose, urgency, and discipline.

In this video, you’ll learn:
Why you keep losing motivation
The hidden factors that kill your drive
How to activate your prey drive on command
How high performers stay consistent every day
Why action—not feelings—is the key to momentum

If you’re tired of starting and stopping… this is the mindset shift you’ve been missing.

Chapters:
00:00 - Prey Drive
02:29 - Why Do People Lose Motivation?
03:35 - Phase 1 Activation
04:40 - Phase 2 Persistence
04:58 - Phase 3 Intensity
05:30 - 5 Factors That Activate Drive
08:08 - Offense Wins
10:54 - Like and Subscribe!
________________________________
Get connected with Coach Burt:
Instagram - https://www.instagram.com/michealburt
TikTok - https://www.tiktok.com/@therealcoachburt
Facebook - https://www.facebook.com/CoachMichealBurt
LinkedIn - https://www.linkedin.com/in/michealburt

Dive deeper with Coach and his concepts:
Free PreyDrive Planner: https://planner.coachburt.com/planner
Events: https://www.thegreatnessfactory.com/events
Join Our Group Coaching: https://www.thegreatnessfactory.com/membership
Hire Me To Speak: https://www.coachburt.com/bookcoach
Check Out My Books: https://books.coachburt.com/books

Did you know your natural skill has the possibility to make you rich? You just have to find and grow it.

Discover exactly how I made millions with one skill and how you can do the same. In this episode I break down the 16-year journey from a small-town basketball coach to entrepreneur, investor, speaker, and business leader.

Most people chase jobs, quick money, and shortcuts. But real wealth is built by identifying your natural skill, mastering it over time, and learning how to solve bigger problems in the marketplace.

In this video, you’ll learn:
How to find your natural skill.
Why skill development creates long-term wealth.
How Coach Burt turned one skill into millionsWhy most people stay stuck financially.
How to monetize your talent and create multiple income streams.
The difference between small problems vs big problems.
How to earn a seat at the bigger table.

If you’ve ever wondered how to make money with your talent, discover your purpose, or turn your knowledge into income, this video will give you the roadmap.

Chapters:
00:00 - High School Coach to Millionaire
01:00 - Behind The Grind
03:30 - Create a Breakthrough
04:00 - Building a Primary Skill
10:18 - A Big Question For You
11:00 - Marketing Your Skill
13:00 - Monetize Your Skill
14:44 - Be Apart of something Big
________________________________
Get connected with Coach Burt:
Instagram - https://www.instagram.com/michealburt
TikTok - https://www.tiktok.com/@therealcoachburt
Facebook - https://www.facebook.com/CoachMichealBurt
LinkedIn - https://www.linkedin.com/in/michealburt

Dive deeper with Coach and his concepts:
Free PreyDrive Planner: https://planner.coachburt.com/planner
Events: https://www.thegreatnessfactory.com/events
Join Our Group Coaching: https://www.thegreatnessfactory.com/membership
Hire Me To Speak: https://www.coachburt.com/bookcoach
Check Out My Books: https://books.coachburt.com/books

How do you go from making $28,000 a year to building a multi-million dollar business? In this video, I break down the exact formula that changed everything.

I started as a high school coach, working long hours for low pay… but once I discovered how to identify, package, and monetize my skill, everything shifted. The truth is, money flows to people who solve bigger problems. And in this video, I show you how to position yourself to attract high-level opportunities, high-paying clients, and “blue marlin” problems that lead to massive income growth.
You’ll learn:
-The difference between small problems vs big problems vs “messy” problems
-Why specialization beats generalization in business and sales
-How to turn your past experience into a high-income skill
-The exact strategy I used to land my first $100K+ client
-How to become a person of interest and attract opportunities instead of chasing them
-The formula for scaling income, building a brand, and creating leverage

If you're an entrepreneur, coach, salesperson, or anyone looking to make more money, grow a business, and level up your mindset, this video will show you the blueprint.

Chapters:
00:00 - Blue Marlins
00:52 - Why People Pay Money
01:42 - Burt's Formula
03:56 - The Double Shift
04:58 - Burt's First Blue Marlin
09:42 - Blue Marlin Attraction Formula
01:42 - Burt's Formula
11:19 - Review
11:52 - Your First Step
13:06 - Like and Subscribe!
________________________________
Get connected with Coach Burt:
Instagram - https://www.instagram.com/michealburt
TikTok - https://www.tiktok.com/@therealcoachburt
Facebook - https://www.facebook.com/CoachMichealBurt
LinkedIn - https://www.linkedin.com/in/michealburt

Dive deeper with Coach and his concepts:
Free PreyDrive Planner: https://planner.coachburt.com/planner
Events: https://www.thegreatnessfactory.com/events
Join Our Group Coaching: https://www.thegreatnessfactory.com/membership
Hire Me To Speak: https://www.coachburt.com/bookcoach
Check Out My Books: https://books.coachburt.com/books

The concept of The Big Table represents not only building a company that is successful, but also the idea of playing at the highest level in business, where work is enjoyable, profitable, and meaningful.

I’m Coach Micheal Burt, and in this video I break down the core business cycle that every company must master to grow. By mastering lead generation, value explanation, and follow up, entrepreneurs can position themselves for bigger opportunities, and go on to build a business that earns their seat at the Big Table

His mission is to help entrepreneurs, executives, and sales teams unlock peak performance through his Prey Drive philosophy

Chapters:

00:00 - Transformation

01:20 - Mergers & Acquisitions

02:53 - Where Is The Business Struggling?

03:14 - Generation Of A Lead

04:02 - Different Lead Generation Strategies

05:25 - How Many Leads Are You Generating?

05:40 - How I Do It

06:43 - The Big Table Podcast

08:15 - Follow Up And Conversion

09:09 - Closing A Deal

10:01 - The Transformation Business

11:01 - Why Do People Sit At A Small Table?

13:50 - Like and Subscribe!

________________________________

Get connected with Coach Burt:

Instagram - https://www.instagram.com/michealburt

TikTok - https://www.tiktok.com/@therealcoachburt

Facebook - https://www.facebook.com/CoachMichealBurt

LinkedIn - https://www.linkedin.com/in/michealburt

Dive deeper with Coach and his concepts:

Free PreyDrive Planner: https://planner.coachburt.com/planner

Events: https://www.thegreatnessfactory.com/events

Join Our Group Coaching: https://www.thegreatnessfactory.com/membership

Hire Me To Speak: https://www.coachburt.com/bookcoach

Check Out My Books: https://books.coachburt.com/books

What if the difference between struggling financially and being handed a million-dollar opportunity came down to one skill?

In this episode of The Big Table,I sit down with successful Entrepreneur, Ceo, Agents, and overall deal broker Bernard Porter to talk about the power of “Ninja Discernment.”

In this conversation, we break down:
Why one conversation can change your financial future.
How elite performers develop strong intuition and discernment.
The importance of being in the right rooms with the right people.
How successful leaders spot opportunity faster than everyone else.
Why environment and proximity determine your income and influence.

The truth is, massive opportunities often come through relationships and timing. When you develop the skill of ninja discernment, you begin to recognize the people, rooms, and moments that can completely transform your business and life.

If you're an entrepreneur, leader, or high performer looking to grow your network, increase your income, and position yourself for bigger opportunities, this conversation is packed with insights.

Chapters:
00:00 - Instincts
01:04 - The Big Table With Coach Burt
01:58 - Introductions and The Greatness Factory
03:18 - What Does Bernard Porter Do?
06:28 - Developing Positive Expectancy
08:40 - Ninja Level Discernment
09:53 - Managing Iconic People
23:30 - Learning Sophistication
26:27 - A Message From Coach Burt
27:40 - Monetizing Your Skill
33:17 - What Do You Need TO Make It Big
38:52 - From Music To Business
41:22 - What Makes A Good Business?
46:20 - Intentional Congruence
52:12 - What Makes A Person of Interest?
53:50 - Connect With Bernard
55:30 - Like and Subscribe!
________________________________
Get connected with Coach Burt:
Instagram - https://www.instagram.com/michealburt
TikTok - https://www.tiktok.com/@therealcoachburt
Facebook - https://www.facebook.com/CoachMichealBurt
LinkedIn - https://www.linkedin.com/in/michealburt

Dive deeper with Coach and his concepts:
Free PreyDrive Planner: https://planner.coachburt.com/planner
Events: https://www.thegreatnessfactory.com/events
Join Our Group Coaching: https://www.thegreatnessfactory.com/membership
Hire Me To Speak: https://www.coachburt.com/bookcoach
Check Out My Books: https://books.coachburt.com/books