A deep dive into the 10-year journey of Bowerman Artistry, exploring the challenges, pivots, and lessons learned as business owners. The conversation covers the evolution of the business, the impact of COVID-19, the dynamics of working as a couple, and the importance of balancing family and business.

Takeaways

• Pivoting in business is crucial for survival and growth.
• Balancing service delivery with business management is essential for long-term success.

Chapters

• 00:00 The Early Days and COVID-19 Impact
• 17:10 Balancing Family and Business
• 37:27 Lessons Learned and Looking Ahead

What does it really take to build a business that lasts 10 years?

In this special episode of Beyond the Artistry, we’re taking you behind the scenes of our journey from a tiny 100 square foot room to building Bowerman Artistry into what it is today. This is not the highlight reel. This is the real story.

We share how Lindsay discovered microblading, took a leap of faith with no money, and became one of the first artists in Northern Indiana to offer it. We talk about the early days filled with anxiety, learning on real clients, and figuring everything out without the resources that exist today.

You’ll hear about the pivots that shaped our business, how we grew from permanent makeup into a full service studio with esthetics and laser, and why listening to your clients can completely transform your direction.

We also open up about the challenges no one talks about. The moments we wanted to quit, the pressure of building a business as a husband and wife, and what it looks like to keep going when things get hard.

This episode is packed with real lessons on:
• Building a business from the ground up
• Navigating growth, pivots, and change
• Overcoming fear and taking action anyway
• Creating longevity in the beauty and PMU industry
• Staying grounded in faith, family, and purpose

If you are an entrepreneur, permanent makeup artist, med spa owner, or someone chasing growth in business and life, this episode will remind you that success is built one step at a time.

This is just Part 1. Part 2 and 3 coming soon...

In our inaugural episode, we delve into the origins of Michiana Microblading, uncovering the challenges, triumphs, and enjoyable moments that shaped our journey to the present. We strive for authenticity, holding nothing back, and invite you to join us each week as we openly share what's on our hearts.