A deep dive into the 10-year journey of Bowerman Artistry, exploring the challenges, pivots, and lessons learned as business owners. The conversation covers the evolution of the business, the impact of COVID-19, the dynamics of working as a couple, and the importance of balancing family and business.

Takeaways

• Pivoting in business is crucial for survival and growth.
• Balancing service delivery with business management is essential for long-term success.

Chapters

• 00:00 The Early Days and COVID-19 Impact
• 17:10 Balancing Family and Business
• 37:27 Lessons Learned and Looking Ahead

What does it really take to build a business that lasts 10 years?

In this special episode of Beyond the Artistry, we’re taking you behind the scenes of our journey from a tiny 100 square foot room to building Bowerman Artistry into what it is today. This is not the highlight reel. This is the real story.

We share how Lindsay discovered microblading, took a leap of faith with no money, and became one of the first artists in Northern Indiana to offer it. We talk about the early days filled with anxiety, learning on real clients, and figuring everything out without the resources that exist today.

You’ll hear about the pivots that shaped our business, how we grew from permanent makeup into a full service studio with esthetics and laser, and why listening to your clients can completely transform your direction.

We also open up about the challenges no one talks about. The moments we wanted to quit, the pressure of building a business as a husband and wife, and what it looks like to keep going when things get hard.

This episode is packed with real lessons on:
• Building a business from the ground up
• Navigating growth, pivots, and change
• Overcoming fear and taking action anyway
• Creating longevity in the beauty and PMU industry
• Staying grounded in faith, family, and purpose

If you are an entrepreneur, permanent makeup artist, med spa owner, or someone chasing growth in business and life, this episode will remind you that success is built one step at a time.

This is just Part 1. Part 2 and 3 coming soon...

In our inaugural episode, we delve into the origins of Michiana Microblading, uncovering the challenges, triumphs, and enjoyable moments that shaped our journey to the present. We strive for authenticity, holding nothing back, and invite you to join us each week as we openly share what's on our hearts.

We have never done this large of a giveaway! We are giving away a ELITE ticket to PMU World Live. Valued at almost $1500. Enter on our Instagram post here... https://www.instagram.com/reel/C6ukceXMSi7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Some of you know we just opened a second location in Sarasota Florida. Like we don't have enough going on right? In this episode we dive into why did we choose Florida, why did we want to open a second location, and some of the struggles of opening another location. This is a longer episode, so sit back relax and enjoy!

In this episode of the Goal Getter Podcast, hosts Jordan and Lindsay dive deep into a topic that every service provider can relate to: dealing with difficult clients. With years of experience in the permanent makeup industry, they share their insights, tips, and even some crazy stories about handling challenging clients.

From managing client expectations to setting boundaries, Jordan and Lindsay cover it all. They emphasize the importance of listening to clients, even when it's hard, and how constructive criticism can make you a better service provider. They also discuss the significance of having clear policies in place to protect both your business and your clients.

Join Jordan and Lindsay as they share their journey of navigating through difficult client situations and learn valuable lessons that can help you handle similar challenges in your own business. Tune in to this episode to gain actionable strategies and insights that will empower you to handle difficult clients with confidence and professionalism.

Episode Summary: Join us in this exciting episode as we reconnect with Chelsea, a social media guru and content creator. Chelsea shares her journey from documenting travels across the United States and beyond to specializing in local adventures and small business support. She dives into her personal experiences and insights into content creation, balancing a busy life with kids, and maintaining a successful online presence.

Follow Chelsea on Instagram

Episode Highlights:

• Introduction to Chelsea: Discover Chelsea's background, her passion for travel, and how she transitioned from a travel blogger to a local content creator.
• Permanent Makeup Deep Dive: Chelsea and our hosts discuss the ins and outs of permanent makeup, addressing common questions and concerns. Learn about the importance of choosing the right artist, avoiding oversaturation, and ensuring a natural look.
• Eyebrow Techniques and Myths: Get expert advice on achieving the perfect brows, understanding the healing process, and the importance of touch-ups for maintaining a natural appearance.
• Eyeliner and Lip Blushing: Learn about the nuances of permanent eyeliner, including color choices and techniques to avoid the dreaded blue-gray fade. Discover the growing trend of lip blushing and how to achieve your desired lip color.
• Live Session Insights: As Chelsea prepares for her own permanent makeup session, our hosts walk through the process, providing tips and debunking myths about permanent makeup.

Why You Should Listen: Whether you're a permanent makeup enthusiast or just curious about the process, this episode offers valuable insights from professionals in the industry. Chelsea's story of organic growth and her passion for helping small businesses will inspire you to embrace new opportunities and trust the process, both in beauty and in life.

Tune in to learn, laugh, and maybe even get a little inspired to explore the world of permanent makeup with us!

In this episode Jordan & Lindsay delve into the challenges of embracing change in the dynamic world of business. Drawing from personal experiences and insights from high-level podcasts, they stress the significance of stepping out of comfort zones and trying new strategies. Reflecting on the past year, they caution against repeating unsuccessful approaches and emphasize the need for adaptability. They share their journey into podcasting as a platform for authenticity, shedding light on the economic challenges faced by businesses globally. Practical advice is offered on diversifying strategies, including partnering with businesses, aligning values, and providing financial incentives. The episode concludes with a focus on networking and community-building, advocating for conference attendance as a key element in professional growth and relationship-building. Listeners gain valuable insights on navigating change, fostering partnerships, and thriving in the entrepreneurial landscape of 2024!