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This week on the Blackbridge Mindset Podcast, the hosts discuss Midwest weather and long TSA lines at Atlanta’s airport before welcoming Chicago-based people and talent leader Deshawn Barrett, Director of Talent Development at SpotHero, with 15+ years in HR and talent roles at ADP, PowerReviews, Victoria’s Secret/PINK, and more. Deshawn explains HR as a broad system beyond hiring and firing, covering benefits, fair pay, growth and development, compliance (including I-9s), policies, and balancing business needs with employee support. He shares guidance for entrepreneurs on when to use fractional HR or hybrid office manager roles, what to look for in a first HR hire, how culture is built through behaviors and feedback (not perks), and how leaders set the tone. He also advises addressing toxic high performers quickly, and emphasizes knowing your business and desired culture before hiring.

00:00 Podcast Welcome
00:27 Spring Weather Banter
01:41 ATL Airport TSA Chaos
04:01 Meet Deshawn Barrett
06:24 Deshawn Origin Story
10:18 What HR Really Does
15:06 When to Hire HR
15:51 Quick Like and Follow
16:27 Fractional HR Options
19:47 Hiring Your First HR
33:01 Culture vs Perks
35:27 Feedback Without Negativity
36:48 Accountability and Listening
38:54 Culture of Fear Warning
40:07 Lead by Example
41:12 Recognition and Rewards
43:17 Preparing to Hire HR
45:49 Templates and Shortcuts
47:21 Like and Follow Break
47:57 Retaining Your HR Leader
53:08 Toxic High Performers
57:17 Advice Before First Hire
01:00:05 Contact and Closing Ritual

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• Email: blackbridgemindset@gmail.com

Hosts:

• Mike
• CJ
• Ken

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Kevin Tyler on Building Bay & BNE, Fractional Marketing, and Storytelling That Moves People

The Blackbridge Mindset Podcast hosts catch up and introduce guest Kevin Tyler, a marketing strategist and founder of Bay & BNE, a Santa Monica boutique consultancy named after Bay and Bicknell streets and the nearby historic “Inkwell” beach space. Kevin explains how the company’s name reflects lineage, identity, and the importance of storytelling in modern branding, emphasizing that businesses should practice the same storytelling they sell. He shares his path from varied agency and higher-ed roles to entrepreneurship after leaving a toxic DC agency on December 18, 2024, using 2025 to validate his concept before forming an LLC and scaling with freelancers. Kevin defines fractional marketing, discusses pricing evolution, vetting and rejecting misaligned clients, and advises entrepreneurs to invest in clear messaging and strategy to reach audiences where they already are.

00:00 Welcome to Blackbridge
00:27 Catching Up and Travel Plans
01:40 Airport Chaos Talk
02:37 Meet Kevin Tyler
04:15 Bay and BNE Origin Story
06:11 Storytelling as Strategy
07:18 Why He Went Solo
10:34 Launching the Consultancy
13:03 Cutting the Golden Handcuffs
15:39 What Fractional Marketing Means
17:42 Favorite Brand Projects
22:14 Marketing That Moves People
24:41 Pricing and Value
27:06 DIY Branding on a Budget
29:38 Marketing Yourself Through Community
31:46 Client Fit and Red Flags
34:05 1000 Dollars Marketing Plan
35:24 Marketing Truths and Shortcuts
36:52 Creativity as Fuel
38:18 Where to Find Kevin
38:48 Podcast and Book Shoutouts
40:34 Food Favorites and Travel
41:41 Referrals and Closing Ritual

Insta: @bayandbicknell

Website: www.bayandbicknell.com

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Hosts:

• Mike
• CJ
• Ken

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Season two of the Black Bridge Mindset Podcast kicks off with hosts Mike, Ken, and CJ welcoming Spencer, founder of Twisted Twigs by Spencer, a handcrafted wreath and garland business built around unique designs and the stories behind them. Spencer shares how a long-time hobby and encouragement from friends and family led him to launch, how each piece begins with a short story and theme, and why customer service and communication are central to his brand. He discusses costs, vendor research, budgeting, timelines, turnaround expectations, customization workflow, and using website analytics and social media to guide marketing. Spencer describes early validation through pop-ups and neighbor sales, upcoming seasonal collections, and goals like farmers markets and pride events, and he leaves a question for the next guest about defining moments in business.

Web: https://www.twistedtwigsbyspencer.com

Facebook Twisted Twigs By Spencer

Insta @twistedtwigsbyspencer

Thank you for listening!

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Contact us:

• Email: blackbridgemindset@gmail.com

Hosts:

• Mike
• CJ
• Ken