『Book Marketing Success Podcast』のカバーアート

Book Marketing Success Podcast

Book Marketing Success Podcast

著者： John Kremer
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John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love this show! Please subscribe now. Thanks. This Book Writing Podcast is designed to educate and inspire writers, book authors, novelists, poets, storytellers, and content creators of all sorts. It focuses on how and why to write a book. This Book Publishing Podcast is designed to educate and inspire book publishers and self-publishers to edit, design, distribute, and promote the best books. This Book Marketing Podcast is designed to educate and inspire book authors and publishers to do a better job publicizing, promoting, and marketing their books. I know at least 1001 Ways to Market Your Books! This Content Creation Podcast is designed to educate and inspire all content creators, including writers, bloggers, podcasters, videomakers, social media marketers, and internet marketers with new ideas and the latest promotional opportunities.

bookmarketing.substack.comJohn Kremer アート マーケティング マーケティング・セールス 文学史・文学批評 経済学
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  • The Narrative Edge: Storytelling Sells

    The Narrative Edge: Storytelling Sells
    2026/06/03

    Today we’re diving straight into a concept called the narrative edge, and we’re going to look at mastering the art of persuasive storytelling.

    Do you want to change someone’s mind? Yeah, it sounds simple, right? But honestly, it is notoriously one of the toughest things to do in any human interaction. Think about it.

    Read more: https://bookmarketing.mysamcart.com/telling-stories

    You know the drill. You gather all your evidence, you organize your logic, you present this totally airtight case, and then what happens?

    Well, they push back. They find that one tiny little hole in your argument, and they just anchor themselves right there.

    This exact friction point offers a radically different way to overcome that stubborn skepticism.

    In the professional world, our default setting is the data dump. We’ve all dreaded it, just completely drowning our audience in statistics, bullet points, charts, and figures.

    We trick ourselves into thinking, hey, if I just provide enough data, the sheer weight of it is going to force them to agree with me. But we need to shift entirely over to emotional resonance. We’ve got to stop dumping data and start actually striking a chord.

    If you take absolutely nothing else away from this podcast, let it be this core idea right here. Facts tell, but stories sell.

    Whether you’re trying to sell a product, pitch some brilliant new initiative to your boss, or literally just trying to get your friends to agree on where to eat, next time the pressure is totally on and you desperately need to change a mind, what is your default going to be?

    Are you going to fall back into that trap of the data dump, just hoping that an avalanche of facts will somehow win the day? Or are you going to take the narrative edge?

    Will you remember the burnt toast, bypass all their skepticism, and tell a story that they can actually feel? The choice is totally yours, but facts only tell, it’s the stories that actually sell.

    Read more: https://bookmarketing.mysamcart.com/telling-stories

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    7 分
  • The Two Main Keys to Selling Anything

    The Two Main Keys to Selling Anything
    2026/05/31
    Discover the Secret Storytelling Formula That Turns Words into SalesUnlock The Storyteller Secrets and turn boring unprofitable marketing into messages people remember, trust, love, and buy from. Make your business unforgettable in just a few minutes.The Storyteller Secrets helps anyone selling any book, program, or service to tell stories that help them sell more, promote more, and build trust with strangers as well as followers.Read more: https://bookmarketing.mysamcart.com/telling-storiesA Publishing House Needs StoriesMy first AI pass-through on this sales letter included no stories. That happens so often with AI.But stories are important if you actually want to make sales. Stories convince people. Stories give people confidence in what you have to sell.When I consulted with Unity House, the book publishing division of Unity Church, I was surprised that they weren’t selling more books. They published a small magazine, Daily Word, with 4 million subscribers. They published another magazine with 200,000 subscribers. And, yet, they were selling few than 10,000 copies of most of their books. After reading six of thei books, I discovered why the books weren’t selling. The authors did not tell stories. Without stories, the books had little to no word-of-mouth. Without stories, no one was telling their friends - Hey, you gotta read this book. It’s incredible! The books weren’t being passed along.Without that word-of-mouth, they sold a lot less books than they had expected to sell.Sell Benefits, Not FeaturesI have another client who keeps adding new features to his offer. As a result, he never actually launches his product (a good product, by the way). He has kept adding features for over two years!I keep telling him. Stop adding features. Start selling benefits!. And the best way to sell benefits is to tell stories. Stories provide heart and soul to your sales letters, blog posts, podcasts, videos, courses, and more. Stories invoke trust.And, of course, launch your course. Launch it now. Even if it’s not perfect yet. Give people a chance to buy into your offering. You can always make it better. You can always upgrade it.Summit Presenters and Speakers Need StoriesLast week, I attended a summit. One of the things I’ve noticed about summits is that two or three of the speakers or presenters are good at telling stories and giving examples. The other 10 to 15 primarily talked about abstract ideas and facts with few or no stories.I quickly learned which speakers were storytellers and which people simply presented facts. Guess which speakers I will be following, which speaker’s emails I’ll pay attention to, and which speaker’s offerings I am most likely to sign up for (and pay for!).Double Sales — Tell Me What It Will Do for Me!AppSumo is a wonderful online store that features various apps, software, and services that can help individuals and businesses to do things in better ways. Sadly, to sell these services, AppSumo creates videos that talk about the programs and services they sell, but their videos focus on what the app does, what it does, what it does. Over and over again, all features, few benefits.I swear, if they simply featured more stories on how people are actually using these programs to change their lives or build their businesses, they’d double sales!Sell High-Ticket Courses and Services with StoriesMy friend, Mike Koenigs, has been selling high-ticket items for more than 25 years. He does that by telling success stories — how customers are using his courses and services to get more done in less time, to sell more products and services, to build their success to the highest order.His stories inspire customers to buy his services. His stories move people to act. His stories make a difference. Your stories can also sell. Your stories can also make a difference!Read more: https://bookmarketing.mysamcart.com/telling-storiesBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    22 分
  • The Ancient Dance

    The Ancient Dance
    2026/05/18

    These lyrics were inspired by a comment from a singer and songwriter bemoaning the creation of AI slop in music. I understand his concern, but there is another side to this story: AI allows me to create music and strong performances for the lyrics I write (or uncover). As a writer, I love writing lyrics — and now I have a way of presenting them effectively to other people.

    I know many of you subscribe to this newsletter for book writing and publishing and marketing news, but I feel you also need to see and hear the power of AI. I believe that AI-created-and-performed songs can be a great tool in marketing books as well.

    But also the songs I’m sharing in this newsletter also have messages. Today, the message is simple:

    Tell the truth, don’t lie, confessBut never bore, never bore, never bore

    Telling the truth is crucial to creating great books AND selling great books. You should make truth-telling a strong habit. It will make an incredible difference in your life, in your work, and in your success.

    The Ancient Dance lyrics

    Artists that care really careEngage as always in an ancient danceWrite, record, and perform as they dareSongs that come from God and chance

    Bad actors reveal themselves through slopGood actors reveal themselves from withinIt’s time to perform the very best popAnd get the sought after win, win, win

    It’s time to optimize that holy processOf writing, performing, and moreTell the truth, don’t lie, confessBut never bore, never bore, never bore

    Artists that care really careEngage as always in an ancient danceWrite, record, and perform as they dareSongs that come from God and chance

    Bad actors reveal themselves through slopGood actors reveal themselves from withinIt’s time to perform the very best popAnd get the sought after win, win, win

    It’s time to optimize that holy processOf writing, performing, and moreTell the truth, don’t lie, confessBut never bore, never bore, never bore

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    3 分
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