Today we’re diving straight into a concept called the narrative edge, and we’re going to look at mastering the art of persuasive storytelling.

Do you want to change someone’s mind? Yeah, it sounds simple, right? But honestly, it is notoriously one of the toughest things to do in any human interaction. Think about it.

Read more: https://bookmarketing.mysamcart.com/telling-stories

You know the drill. You gather all your evidence, you organize your logic, you present this totally airtight case, and then what happens?

Well, they push back. They find that one tiny little hole in your argument, and they just anchor themselves right there.

This exact friction point offers a radically different way to overcome that stubborn skepticism.

In the professional world, our default setting is the data dump. We’ve all dreaded it, just completely drowning our audience in statistics, bullet points, charts, and figures.

We trick ourselves into thinking, hey, if I just provide enough data, the sheer weight of it is going to force them to agree with me. But we need to shift entirely over to emotional resonance. We’ve got to stop dumping data and start actually striking a chord.

If you take absolutely nothing else away from this podcast, let it be this core idea right here. Facts tell, but stories sell.

Whether you’re trying to sell a product, pitch some brilliant new initiative to your boss, or literally just trying to get your friends to agree on where to eat, next time the pressure is totally on and you desperately need to change a mind, what is your default going to be?

Are you going to fall back into that trap of the data dump, just hoping that an avalanche of facts will somehow win the day? Or are you going to take the narrative edge?

Will you remember the burnt toast, bypass all their skepticism, and tell a story that they can actually feel? The choice is totally yours, but facts only tell, it’s the stories that actually sell.

Read more: https://bookmarketing.mysamcart.com/telling-stories

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These lyrics were inspired by a comment from a singer and songwriter bemoaning the creation of AI slop in music. I understand his concern, but there is another side to this story: AI allows me to create music and strong performances for the lyrics I write (or uncover). As a writer, I love writing lyrics — and now I have a way of presenting them effectively to other people.

I know many of you subscribe to this newsletter for book writing and publishing and marketing news, but I feel you also need to see and hear the power of AI. I believe that AI-created-and-performed songs can be a great tool in marketing books as well.

But also the songs I’m sharing in this newsletter also have messages. Today, the message is simple:

Tell the truth, don’t lie, confessBut never bore, never bore, never bore

Telling the truth is crucial to creating great books AND selling great books. You should make truth-telling a strong habit. It will make an incredible difference in your life, in your work, and in your success.

The Ancient Dance lyrics

Artists that care really careEngage as always in an ancient danceWrite, record, and perform as they dareSongs that come from God and chance

Bad actors reveal themselves through slopGood actors reveal themselves from withinIt’s time to perform the very best popAnd get the sought after win, win, win

It’s time to optimize that holy processOf writing, performing, and moreTell the truth, don’t lie, confessBut never bore, never bore, never bore

Artists that care really careEngage as always in an ancient danceWrite, record, and perform as they dareSongs that come from God and chance

Bad actors reveal themselves through slopGood actors reveal themselves from withinIt’s time to perform the very best popAnd get the sought after win, win, win

It’s time to optimize that holy processOf writing, performing, and moreTell the truth, don’t lie, confessBut never bore, never bore, never bore

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Enjoy this new country ballad about taking action. What you do matters. It matters a lot.

Do something every day for the things and people you love. Every day.

You Do lyrics

The biggest problem you hadWas taking actionAlways over analyzingComing up with excusesNever moving forward

Then when you startYou make mistakesYou have frustrationsThings that don’t workThey never workThey never work

When you see someone who’sNot internet famousNot a rocket scientistNot a bajillionaireActually, kinda normalKinda quirkyKinda not got it all figured outYou feel like,Dang if this dude could do itSurely, I can too

So you keep learningYou keep testingYou keep showing upYou keep doing and doing

And remember:Success isn’t just strategyIt’s who you becomeIt’s who you areIt’s who you do and do and do

Success isn’t just strategyIt’s who you becomeIt’s who you areIt’s who you do and do and do

Success isn’t just strategyIt’s who you becomeIt’s who you areIt’s who you do and do and do

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

I’ve been testing various video programs. In this case, I tried a lip-synching feature in Video Express AI. In the past I’ve had relatively good success with this feature, but this time it’s only passable. Every once in awhile in the above video, my lips actually do synch with the song. But this lip-synching feature works much better with words rather than lyrics.

Video Express AI is a great program and getting better all the time. And the people behind it are wonderful people. Find out more here: https://videoexpress.ai/secret. Note: that’s not an affiliate link. I just like the people behind this program. Right now they offer the service for a small one-time fee. No subscription or on-going payments.

Note: In this video I’m lip-synching badly a song I wrote about the Ford F-140 pickup truck. Enjoy the song.

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Remember: When things feel overwhelming, just do one task at a time, one step at a time. Just breath, and keep plugging away.

Listen to this song to encourage you to keep going, even when it gets tough. One day at a time.

Just Breathe lyrics

One second at a timeOne minute at a timeOne hour at a timeOne day at a timeOnce in a lifetime

When things feel overwhelmingRememberOne thought at a timeOne step at a timeOne task at a timeJust breathe, just breathe

Life is a series of momentsBoth big and smallThat add up to something beautifulAppreciate the journeyCelebrate the highsLearns from the lowsEach step is a blessing

Every day, you have two choicesTo focus on what’s wrongOr to embrace what’s right

Choose gratitudeChoose kindnessChoose joyChoose truthChoose to see beautyIn little thingsAnd big things

Make every moment countLife will become even more incredibleMore incredible than you imagine

Make every moment countLife will become even more incredibleMore incredible than you imagine

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

You, too, can be a bestselling book author attracting the attention of a lot of influencers, a lot of readers, a lot of business owners, and a lot of people who want to change their lives. Use this song as a motivational tool to inspire you writing a bestselling book and selling it like hotcakes!

You As a Bestselling Author

Once the words “bestselling author”Gets attached to your name, to your name,You are no longer just another coach,You are no longer just another consultant,You are no longer just another expert,Or just another business ownerTrying to get attentionYes, you as a bestselling author

You become a credible personThe person people trust right awayThe person they listen to again and againThat means you have more authorityThat means you get better leadsThat means you have higher perceived valueThat means you have an easier timeTurning attention into revenue

This is not about writing a bookJust to say you wrote oneThis is about using a bookUse a book as a business assetUse a book as a credibility builderUse a book as a trust shortcutUse a book as a lead magnetUse a book as a client-converting tool

Yes, you as a bestselling authorYes, you too can be a bestselling authorYes, you too can be a bestselling authorGet in on the action now!Yes, you too can be a bestselling author

Learn more how you can write, publish, and market a bestselling book in 90 days or less. Check it out at https://protopublished.com.

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Writers can make a big difference — not just in their own lives but also in the lives of those around them. Your ideas are worth sharing. No one is you. That is your super power. Believe in yourself!

Writing Love Lyrics

Write for self-reflectionMake more sense of your emotionsProcess your experiencesCelebrate what you love

Writing forces you to be clear and deepWriting brings structure for your ideasWriting brings focus for your ideasWriting helps you grow

Give advice freely and widelyThe more advice you shareThe more trust people will have in youAnd in your ideas and thoughts

Your ideas are worth sharingNo one is youThat is your super powerThat is the value you add

Your ideas are worth sharingNo one is youThat is your super powerThat is the value you add

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.