『Building Brand Advocacy』のカバーアート

Building Brand Advocacy

Building Brand Advocacy

著者： Paul Archer and Verity Hurd
無料で聴く

Building Brand Advocacy is a tactical marketing podcast exploring how the world’s most impactful brands grow. Hosted by Paul Archer and Verity Hurd, the show explores the tactics and strategies behind modern brand building. Each episode breaks down how category-defining brands, platform leaders, and industry insiders rewriting the rules of growth and the tactics, strategies, and decisions other brands can apply immediately. This podcast is your marketing playbook.Paul Archer and Verity Hurd マーケティング マーケティング・セールス 経済学
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  • The Fast & Slow Social Strategy: Beth & Michael's 5-Step Framework

    The Fast & Slow Social Strategy: Beth & Michael's 5-Step Framework
    2026/07/01

    In this week's episode of Building Brand Advocacy, Beth & Michael, founders of Slice social media agency, break down their 5-Step Social Strategy: Discovery, Storytelling, Challenge, Problem-Tension-Goal, and Solution. Plus, why the "Fast & Slow" approach to social is the framework that separates brands that win from brands that just post.


    This is an episode designed to give you direction in social media, to integrate a purpose into your posting and work strategically to reach your end objective.


    In this episode, we cover:

    00:00 Introduction

    05:15 The 5-Step Social Media Strategy

    06:45 Step 1: Discovery

    20:06 Step 2: Storytelling through strategy

    29:24 Step 3: The Challenge

    33:39 Step 4: Problem, Tension, Goal

    34:50 Step 5: Solution

    44:17 The Fast & Slow Approach To Social


    🔔 New episodes every Wednesday — subscribe so you never miss an episode.


    CONNECT WITH BETH & MICHAEL

    Beth: https://www.linkedin.com/in/betheleanorthomas/

    Michael: https://www.linkedin.com/in/michaelrichardcorcoran/

    Slice Social: https://www.slice-social.com/


    FOLLOW US

    Subscribe: www.youtube.com/@buildingbrandadvocacy

    Instagram: www.instagram.com/building_brand_advocacy

    TikTok: www.tiktok.com/@building.brand.advocacy

    Paul: TikTok: ⁠www.tiktok.com/@building.brand.advocacy⁠

    Verity: www.linkedin.com/in/verityhurd/
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    55 分
  • Cannes Lions CMO on Community, Advocacy & What Actually Moves Revenue

    Cannes Lions CMO on Community, Advocacy & What Actually Moves Revenue
    2026/06/22

    In this weeks episode of Building Brand Advocacy, we invite the CMO of Cannes Lions to join us ahead of the festival to unpack what's actually shifting in advocacy, creator marketing, and how the Lions are judged in 2026. plus hard strategies for measuring community, elevating marketing in the boardroom, and driving real ROI.


    In this episode, we cover:

    • What to expect from Cannes Lions in 2026

    • What’s changing in advocacy & creator marketing

    • The Lion judgement process at Cannes

    • Opportunities for CMOs to elevate marketing in boardrooms

    • How to effectively measure community

    • The next generation of CEO & CMO’s

    • Building community through credibility

    Chapters

    00:00 Welcome and Guest Intro

    01:36 How Cannes Lions Has Evolved

    05:20 CMO Pressure and Priorities

    09:05 How Cannes Lions Judging Works

    15:12 Proof Creativity Drives Growth

    18:31 Merging Brand and Performance

    22:14 Boardroom Alignment and Metrics

    29:31 How to Measure Community Impact

    34:19 The CMO of 2030

    39:25 You Cannot Buy Attention

    42:28 AI and Creative Possibility

    45:01 Cannes Week Wrap Up


    🔔 New episodes every Wednesday — subscribe so you never miss an episode.


    CONNECT WITH ILARIA

    LinkedIn: https://uk.linkedin.com/in/ilariapasquinelli


    FOLLOW US

    Subscribe: www.youtube.com/@buildingbrandadvocacy

    Instagram: www.instagram.com/building_brand_advocacy

    TikTok: www.tiktok.com/@building.brand.advocacy

    Paul: TikTok: ⁠www.tiktok.com/@building.brand.advocacy⁠

    Verity: www.linkedin.com/in/verityhurd/
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    46 分
  • Is The Creator Economy Broken? ft. Manuel Albuquerque

    Is The Creator Economy Broken? ft. Manuel Albuquerque
    2026/06/10

    In this live episode of Building Brand Advocacy, Verity sits down with Manuel Albuquerque, founder & CEO of Prime Tag, to unpack the AI revolution reshaping the creator economy from the inside out.


    From the real pressures facing time-poor marketing teams to the problems AI is actually solving (and the myths it's not), Manuel brings the entrepreneur's perspective that brand builders need right now.


    In this episode, we cover:

    • Manuel’s journey to entrepreneurship in the influencer space

    • The time poor pressures of marketing teams

    • How AI is influencing the creator economy

    • The problem that AI is solving for marketing teams

    • Busting AI myths around the creator economy

    If you're navigating influencer strategy in an AI-first world, this one is essential listening.


    CHAPTERS

    00:00 People And Data First

    01:18 Creator Economy Boom

    01:59 From Basketball To Tech Startup

    04:08 The Influencer Stigma Debate

    05:24 Current Status: Bad Data And No Time

    06:38 AI Mindset Myth

    09:02 Augmented Intelligence Not Artificial Intelligence

    10:42 Myth Busting Rapid Fire

    12:17 How AI Is Changing Business Models

    15:29 Finding Effective Creator X Brand Matches

    16:45 Brand Advocacy Advice


    🔔 Subscribe to Building Brand Advocacy for weekly conversations with the people reshaping how brands grow.


    CONNECT WITH MANUEL

    LinkedIn: https://www.linkedin.com/in/manuelvicalbuquerque/

    PrimeTag: https://www.primetag.com/


    FOLLOW US

    Verity: https://www.linkedin.com/in/verityhurd/

    Subscribe: www.youtube.com/@buildingbrandadvocacy

    Instagram: www.instagram.com/building_brand_advocacy
    TikTok: www.tiktok.com/@building.brand.advocacy
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    18 分
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