A CMO Confidential Interview with Michael Treff, the CEO of Code and Theory. Michael shares his belief that the ambiguity in markets is here to stay, why traditional B2B playbooks aren't working like they used to, and why this is the "dawn of a new era for creativity."

Key topics include:

- Three key B2B questions companies are asking

- The concepts of "stacking talent" and "forward-deployed teams"

- The need to be truly honest about your organization and the marketplace

- Why the future for agencies will be driven by tech, software, and service

Tune in to hear about why you should "Keep it simple," and why the future will bring "A reckoning for the service business."

⏱️ Chapters

1:12 - Guest Introduction and Overview of the B2B Marketplace

4:35 - Technology Investments and the Changing Journey

6:16 - Evolving Roles within the C-Suite

7:20 - Culture Shifts and the Service Business Reckoning

13:12 - Walled Gardens vs. Open Data Environments

16:12 - Synthetic Data Sets

18:40 - Advice for Traditional Clients

26:35 - The Future of Creativity in B2B

31:25 - Predictions for the Future

33:37 - Closing and Final Advice

This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo.

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A CMO Confidential Interview with Drew Pinto, EVP and Chief Revenue and Technology Officer of Marriott International. Drew discusses the concept that architecture and data should be viewed as a means to an end, methods for assessing legacy systems, and why tech is critical to customer experience.

Key topics include:

- Why he believes in "built to change”

- Ways to assess your data

- Why marketers shouldn't get "enamored by solutions

- The idea of "buying commodities" vs. building everything yourself

Tune in to hear a discussion about "data puddles," and why marketers should take their tech partners to dinner.

⏱️ Chapters

1:12 - Introduction and Guest Welcome

2:32 -Defining Data Architecture

5:00 - Evaluating Legacy Systems

12:51 - Sponsor Message: Typeface ARC Agents

13:55 - Built to Change vs. Built to Last

17:15 - Tech Sourcing: Build vs. Buy

21:11 - Customer Experience and Data Management

27:54 - Common Mistakes and Advice for Marketers

30:44 - Closing Remarks and Final Thoughts

This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo.

Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.

#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. David Bray, Distinguished Fellow and Chair of the Accelerator with the Alfred Lee Loomis Innovation Council and bipartisan advisor on cyber, space, AI as well as countering terrorism, inauthentic information campaigns, and bioterrorism.

David shares thoughts on why geopolitics have become so important so quickly, the universal breakdown in trust, how anxiety fuels anger, which fuels grievance, and how business leaders might adjust to all of this.

Key topics include:

- Why geopolitical and tech issues should be added to the "risk management committee"

- The need for contingency planning and directional decision-making

- How anyone is now the equivalent of a 1970's cold war spy

- Why "getting better at discernment" is critical.

Tune in to hear about "responsible heretics" and how a high school science project resulted in a South American assignment for a 17-year old.

⏱️ Chapters

1:12: Introducing Dr. David Bray

1:39: Why Business Leaders Should Care About Geopolitics

2:33: Mapping the Ripple Effects of Technological Revolutions

4:47: Historical Context: 1890s Polarization and Yellow Journalism

7:01: Societal Anxiety, Governance, and the Path to Anarchy

9:10: Impact on Global Supply Chains and Geopolitical Uncertainty

12:25: The Complexity of Microprocessors and Hardware Risks

14:10: Upgrading the Board: Risk Management for Tech and Geopolitics

16:21: Pressures on the C-Suite and Decision-Making with Incomplete Information

18:06: Marketing in a Volatile Landscape: Early Signal Networks

20:07: The Role of the “Responsible Heretic” in Avoiding Groupthink

23:29: Managing Super-Empowered Employees and Information Capabilities

25:16: Disinformation Strategy: From Operation Denver to Modern Bots

27:56: Balancing Principles, Ethics, and Global Competitiveness

29:07: Preparing for the Future: Data Reassessment and the Art of Discernment

31:43: Strategic Headspace: Establishing Pivot Options

33:11: Predictions for 2026: AI Pushback and Conflict De-escalation

34:03: Funniest Story: The South American Science Fair Mosh Pit

35:51: Practical Advice: Leadership vs. Management Expectations

36:07: Final Takeaways and Closing Remarks

This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo.

Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.

#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.