『Curious Business: The B2B Growth Podcast』のカバーアート

Curious Business: The B2B Growth Podcast

Curious Business: The B2B Growth Podcast

著者： Stephen Morris | B2B Growth Podcast Host
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

Curious Business is the B2B growth podcast for B2B leaders and marketers with ideas and insights to help you think differently about your business, its challenges and opportunities. B2B marketing expert Stephen Morris talks to entrepreneurs, leaders and experts to uncover business inspiration, marketing insights and growth ideas that you can apply in your business.

Copyright 2026 All rights reserved. マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Is the software industry broken? Justin Megawarne of Megaslice

    Is the software industry broken? Justin Megawarne of Megaslice
    2026/03/27
    After growing up as a programmer, hating school, and being given a chance to follow his passion via an apprenticeship, Justin Megawarne is the co-founder of Megaslice, a technology consultancy with a difference. Justin progressed to consulting, software architecture and CTO roles. However, he became tired of seeing technically excellent work fail commercially. So, along with co-founder Mikal, he built Megaslice with a mission to let no good idea go to waste. In this episode, Justin argues that the tech industry is structurally set up to fail its clients - through broken billing models, misaligned incentives, and methodologies that function primarily as ways to transfer liability to the client. He makes the case for value pricing as the more ethical model, explains why the right quality in a founder isn't confidence but arrogance, and outlines his approach to shared risk and long-term client relationships. In this episode: What Nobel Prize-winning economics has to do with your software agencyWhy Hiring a Software Agency Is Like Buying a Used CarThe difference between outcomes and outputs — and why it mattersJust what is "the right level of arrogance" in a founder?The interview question Justin uses instead of a coding testWhy Megaslice says 'work from wherever it makes sense' to its teamWhy 'specialisation is for insects'The single most important thing founders tend to get backwards Links: More about Megaslice: https://megaslice.uk/ Connect with Justin on LinkedIn: https://www.linkedin.com/in/jmegawarne/ Chapters: 0:01:06 - Megaslice and Justin's background 0:06:33 - The Lemon Market problem 0:10:41 - Time and materials, Agile, and broken industry incentives 0:13:42 - Interest alignment and giving clients what they need 0:16:33 - Qualifying clients — founder profile, arrogance, and capital 0:21:48 - Why organisations find software so difficult 0:26:14 - Why start a company — and how Megaslice has changed 0:28:27 - Hiring for intrinsic motivation — and the hi-vis jacket story 0:35:01 - The biggest thing founders get wrong 0:38:16 - Who inspires Justin — the crackpots of history -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.
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    39 分
  • Building a Business with Neurodiversity at its Heart: Kirsten Jack, founder of Uncommon

    Building a Business with Neurodiversity at its Heart: Kirsten Jack, founder of Uncommon
    2026/03/18

    How do you build and fund a business built around a mission that life-changing for your community but doesn’t represent a typical 10x opportunity for investors? Meet Kirsten Jack, founder of Uncommon, the online community where neurodivergent young people can connect, find their people, and build the support networks they need.

    At a crossroads in a her career, Kirsten did more than change jobs. She answered a call she’d felt since childhood. Diagnosed with autism in her teens, she was shaped by years of navigating organisations not built for her. When she became a parent she found that the world’s newfound openness to neurodivergence wasn't translating into real support. She found long waiting lists, a patchwork of under-funded groups, and families left to improvise. That frustration sparked Uncommon, an online community built because Kirsten refused to wait for someone else to act.

    Autism, ADHD, dyslexia and other types of neurodiversity aren’t rare. It affects somewhere between 10 and 15% of the population. However, many young people are undiagnosed (especially girls), and are navigating it without even knowing why things feel so hard. The scale of unmet need is significant, and it’s a gap that Uncommon exists to fill.

    Listen to This Episode to Learn:
    • How she funded the start of the business and absolute must-haves when seeking funding for a purpose-led business
    • How to design a product around your most vulnerable users from day one, and why they pivoted their community focus early on
    • The honest truth about grant funding that has conditions attached - and the NHS contract that taught Kirsten the hard way
    • How Kirsten manages the decision fatigue of being a solo founder - and the simple habit that changed things for her
    • What success actually looks like for a business built around purpose

    Chapters

    1:00 - Building Uncommon: A Safe Space for Neurodivergent Youth

    7:35 - Supporting Neurodivergent Employees in the Workplace

    12:21 - Decision-Making Strategies for Solo Founders

    14:20 - Building Early Support Systems for Youth Mental Health

    16:59 - Challenges Faced by Neurodivergent Students in Mainstream Schools

    19:22 - Supporting Neurodivergent Youth Through Flexible Online Programs

    23:43 - Targeted Fundraising and Impactful Business Models

    28:19 - Supporting Young People Through Clubs, Mentoring, and Fun

    33:59 - Empowering Youth Through Safe and Supportive Creative Spaces

    38:21 - Strategic Insights and Challenges in Educational Community Building

    42:09 - Transformative Impact of Uncommon on Youth and Families

    Links and Resources

    Find out more about Uncommon: https://www.bemoreuncommon.com/

    Read the testimonials from grateful parents: https://www.bemoreuncommon.com/testimonials

    Connect with Kirsten on LinkedIn: https://www.linkedin.com/in/kirsten-jack/

    -- Thanks for listening.

    Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.
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    44 分
  • Building Your Core Strengths: Matt Hunt, The Protein Ball Company

    Building Your Core Strengths: Matt Hunt, The Protein Ball Company
    2026/02/24
    While competitors race to scale by loading their products with emulsifiers, humectants and sweeteners - and call it health food - The Protein Ball Company has stayed stubbornly natural, and accepted slower but more sustainable growth. This is an episode about the hard yards of business: logistics, cash flow, risk, scaling production, export paperwork, and the instincts no degree or accelerator will teach you. The Protein Ball Company was born eleven years ago after Matt Hunt spotted the rise of protein snacking at an LA trade show. What began in a small unit with a single machine is now exporting to 14 countries, with listings in Caffe Nero, Black Sheep Coffee and Flying Coffee Bean, and a major UK supermarket listing in the pipeline. In this episode of Curious Business, Matt talks candidly about how Covid tanked their revenue from £4m to £1m overnight. He explains what kept the business alive, and why they’re committed to natural ingredients in a category dominated by the chemistry set - even when everyone told him they'd never scale if they didn't follow suit. Listen to this episode for some hard lessons about cashflow, hedging your bets, trusting your gut, and the fine margins of business: Why private label manufacturing isn't a compromise, and why having the right private label customers could be what saves your businessHow Matt sizes a new market without paying for expensive data, and the tests he runs to check his intuitionWhat a branding agency's "graveyard exercise" revealed about decisions they should have made years earlier - and how to apply it to your own businessThe state of the protein market and why he thinks the ultra-processed food reckoning will eventually prove him rightHow a business exporting to fourteen countries manages cash flow, liquidity and growth Links from the episode The Protein Ball Company: https://theproteinballco.com The Protein Ball Company on Amazon: https://www.amazon.co.uk/stores/TheProteinBallCo/page/70CB4F6A-D02B-4652-9F25-4931F0329B0B Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthunt001/ Robot Foods and the rebrand: https://www.robot-food.com/work/the-protein-ball-co/ Books mentioned Think and Grow Rich, Napoleon Hill (affiliate link) https://uk.bookshop.org/a/15792/9781785042416 How to Win Friends and Influence People, Dale Carnegie (affiliate link) https://uk.bookshop.org/a/15792/9781785042409 Other episodes mentioned: Curious Business #12 with Ella McKay of Fatso: https://podcast.curiousbusiness.co.uk/e/ella-mckay-fatso-rebellious-branding/ Chapters 0:00:45 - Elevator pitch 0:01:09 - Why he started the business 0:02:06 - Why balls, not bars 0:03:44 - The main phases of growth over 11 years 0:05:32 - What does success actually look like? 0:07:10 - How the Caffe Nero listing came about 0:09:35 - Matt's background - the market, the olives, the degree 0:11:43 - Cash flow, hedging and keeping the business alive 0:12:37 - Why everything is in-house 0:13:41 - What Matt spends his time on 0:17:38 - Throwing some shade on the protein sector 0:20:42 - Trade shows as the engine of growth 0:22:45 - Why brand was deprioritised - and why it was time to rebrand 0:27:55 - New product development - certainty, failure and the kids' range 0:29:55 - Analytics vs. intuition 0:31:11 - Books, podcasts and the "turning the dials" idea 0:33:40 - Goals for the year ahead -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.
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    36 分
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