Most great businesses start with a personal problem. For Jacque Burklund, it was heartburn in the pasta aisle.
In this episode of From Grit to Growth, Mark Hasebroock and Jennifer DiMotta sit down with Jacque, co-founder of Caranera, a carrot based marinara sauce that's quietly disrupting one of the most crowded shelves in the grocery store. What started as a spin on a Bloody Mary at a winter get-together turned into a product now selling in over 130 retail locations, with a soft launch on the West Coast underway.
Jacque walks through the full journey: testing recipes in crock pots at family holidays, walking grocery store aisles to study labels, tapping store managers on the shoulder to get a two-minute pitch, and building a sampling strategy that became the backbone of their retail success. She also gets candid about where they are right now, hand-making every jar while trying to scale production, managing viral momentum, and learning to hand their "baby" off to a co-manufacturer.
Whether you're in food, product, or any consumer business, Jacque's story is a masterclass in validating before you scale, selling before you pitch, and staying in front of your customer no matter how big you get.
Sometimes the most disruptive idea on the shelf is the one nobody saw coming.
Connect with us:
- Jennifer DiMotta on LinkedIn
- Mark Hasebroock on LinkedIn
- Jacque Burklund on LinkedIn
- CARINARA Website
About Dundee Growth Partners
Dundee Growth Partners provides E-commerce leaders with the strategy, systems, and tools they need to face growth challenges and scale with confidence. With deep industry experience and AI-powered platforms, we help leadership teams scale in a sustainable way. Interested in learning more? Click the link below to get started.
- Visit the Dundee Growth Partners website