Elizabeth Schuster and Marissa Ferrari are the co-founders of Sustainable Economies, a research-driven consulting firm working at the intersection of nature and community. They're back together on the podcast to share how they built a business from a single lunch conversation, why strategy and storytelling are stronger when they're developed side by side, and what it actually looks like to help conservation nonprofits find their footing in an uncertain world.

Elizabeth brought a decade of independent consulting in strategic planning to the table. Marissa brought deep experience in community-centered branding and communications. What they discovered, first at the Women in Sustainability Network, then over a shared project at Summit Metro Parks, was that their two approaches were almost identical in process. That realization became Sustainable Economies.

Together, they walk us through what it looks like to help a conservation nonprofit move from a rigid five-year action plan to something more honest: a North Star that holds steady while strategies stay flexible. They share the story behind Muskingum Watershed Conservancy District, a watershed that covers 20% of Ohio, and how years of community engagement led to a funded research collaboration that's now shaping real policy. And they make a case for why right now, in the middle of funding cuts and policy uncertainty, is exactly the wrong time for mission-driven organizations to go quiet.

Episode in a glance

00:00 Introduction
00:41 How They Met and Teamed Up
03:33 Why Strategy Needs Story
07:25 Founding Sustainable Economies
13:54 Client Wins and Resilience
23:37 Measuring Impact and Wrap Up

About Elizabeth Schuster & Marissa Ferrari

Elizabeth Schuster and Marissa Ferrari are the co-founders of Sustainable Economies, a consulting firm that helps conservation nonprofits and public agencies develop strategy, clarify identity, and measure impact. Elizabeth brings over 10 years of experience in strategic planning, community engagement, and facilitation. Marissa brings expertise in brand development, communications, and stakeholder research. Together, they work with clients in Ohio and across the country to build resilient organizations rooted in research and plain-language storytelling.

Connect with Elizabeth and Marissa

Sustainable Economies on LinkedIn → Sustainable-Economies

Sustainable Economies → sustainableeconomies.com

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Marissa Ferrari is Partner and Creative Director at Sustainable Economies, where she works with mission-driven organizations at the intersection of nature and communities. Her winding path that took her from a childhood in rural Michigan to a career in brand strategy and communications, and what she's learned about creativity, storytelling, and finding your way when the road doesn't run straight.

Marissa grew up in a small town in southwestern Michigan, spending her childhood building tree forts, wandering creeks, and roaming the woods behind her house. It was a relationship with the natural world that never left her. She went to college expecting to become a doctor, switched to literature and women's studies, and landed an internship at Ms. Magazine during the Gloria Steinem era. When that door didn't open the way she hoped, she spent years wondering if she'd missed her shot. What she found instead was a richer path with AmeriCorps, economic development, copywriting, advertising, and eventually a creative directorship that draws on every one of those stops.

For Marissa, storytelling is the engine behind effective nonprofit communications. The best stories make the audience the hero. We drive decisions on how stories captures emotion, not by the data they share. Marissa’s ambition as a woman, from the internal friction of having teachers tell her to stop raising her hand, to how building her own practice - gave her room to finally see what she could accomplish. Her realization from this work is that we are not separate from nature, and the more people remember this, the more it fuels her hope.

Episode in a glance

00:00 Introduction
00:53 Tree Fort Roots
02:38 From Biomed to Literature
06:17 Nonlinear Career Lessons
10:10 Storytelling and Creativity
21:32 Hope and Staying Connected

About Marissa Ferrari

Marissa Ferrari is Partner and Creative Director at Sustainable Economies, a consultancy supporting mission-driven nonprofits and public sector organizations working at the intersection of nature and communities. With a background in literature and women's studies and more than two decades in communications, brand strategy, and creative direction, she brings both artistic sensibility and research-driven rigor to the work of helping organizations find and tell their stories.

Connect with Marissa Ferrari and her work at Sustainable Economies

Sustainable Economies on LinkedIn → Sustainable-Economies

Sustainable Economies → sustainableeconomies.com

Send us a message!

Elizabeth Schuster is the founder of Sustainable Economies, a strategic planning, branding, and communications firm, and a partner in environmental economics. Her sustainability journey started from building forts in the New Hampshire woods to transforming a struggling Peace Corps assignment into a certified organic coffee co-op in Honduras.

She grew up on 17 acres in New Hampshire, where early years of backpacking and time in nature laid the foundation for a lifelong commitment to the environment. But it was a study abroad in Venezuela, watching farmers grow food by hand, then seeing a pesticide bottle reused for drinking water - that crystallized her three-pillar approach to sustainability: human health, economic viability, and ecological impact. That has guided everything since.

During Peace Corps experience in a remote Honduran mountain village she went on a mission to plant trees, which nearly stalled after a year with only 10 planted. By shifting from top-down volunteer to community collaborator and interviewing every household, learning about coffee, corn, and the real economic trade-offs families were navigating, she helped launch a certified organic coffee co-op that delivered both a higher market price and a reforested watershed. That discovery became the spark that shaped her entire career. From there, she pursued graduate work in agricultural and environmental economics, joined the Nature Conservancy as an environmental economist, and eventually built her own firm. She also shares what it means to be a qualitative collaborator in a field that often prizes pure data, and why the most impactful sustainability work is rooted in courage, inclusion, and hearing every voice.

Episode in a glance

00:00 Introduction
00:36 Gordon the Whisper Whiner
01:16 Roots in New Hampshire
03:44 Peace Corps Turning Point
07:54 From Manufacturing to Economics
11:52 Data Trust and Closing

About Elizabeth Schuster

Elizabeth Schuster is the founder of Sustainable Economies, a strategic planning, branding, and communications firm, and a partner in environmental economics. With a background in environmental studies and a graduate degree in agricultural and environmental economics, Elizabeth spent four years as a Peace Corps volunteer in Honduras before going on to work as an environmental economist at the Nature Conservancy. She brings a systems-level, deeply collaborative approach to sustainability work — one grounded equally in data, community voice, and her three-pillar framework of human health, economic viability, and ecological impact.

Connect with Elizabeth Schuster and her work

Sustainable Economies on LinkedIn → Sustainable-Economies

Sustainable Economies → sustainableeconomies.com

Send us a message!