Today on Ignite & Scale, we’re discussing a topic that sits at the heart of one of the biggest frustrations consumers and businesses face when buying and owning vehicles.

For decades, much of the automotive industry has been built around selling cars. Yet for customers, buying a vehicle is often stressful, time-consuming, and uncertain.

Our guest believes the industry has focused too heavily on transactions and not enough on ownership.

In 2018, he founded Find & Finance after identifying what he saw as a fundamental gap in the market: customers didn’t need another car salesperson; they needed a trusted advisor to help them navigate the entire journey. Since then, the business has grown around a simple philosophy: making vehicle ownership simple, safe, and Special.

Today, Find & Finance operates across the retail, prestige, and commercial vehicle markets, helping customers source, finance, manage, maintain, and ultimately resell vehicles through a fully managed lifecycle approach.

I’m delighted to welcome Mike Kirby, Founder of Find & Finance.

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This week, Mike talks to Ryan Mendy.

Growing up in East London, Ryan Mendy went on to become an entrepreneur, investor and business ecosystem builder who has spent more than two decades at the intersection of capital markets, technology and high-growth companies.

Having held senior roles at Goldman Sachs, Lehman Brothers and across the public markets, advising on IPOs, corporate transactions and growth companies in London and New York, Ryan later helped the founders of Zilch build the business from concept to the UK and EMEA's fastest-growing fintech unicorn. He also co-founded and co-chairs the Unicorn Council for UK Fintech, the market-first coalition of leading fintech founders and CEOs working to help make Britain the best place in the world to start, scale and list a fintech company.

In a wide-ranging and philosophical conversation, Mike and Ryan explore what really drives growth, why technology changes rapidly while human behaviour changes slowly, and what separates companies that ignite from those that genuinely scale. Drawing on lessons from capital markets, entrepreneurship and fintech, they discuss product-market fit, trust, incentives, fundraising, leadership and the enduring importance of removing friction from customers' lives.

Drawing on decades spent advising founders, CEOs and investors, Ryan also shares his perspective on why the UK consistently produces world-class entrepreneurs but retains too little of the long-term economic upside, the role of capital in building global champions, and why trust may be the most undervalued form of capital in modern business. From Amazon and NVIDIA to Zilch and the next generation of British technology companies, this is a conversation about growth, resilience, human behaviour and building businesses that endure.

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This week Mike talks to Anton Hanley

Anton Hanley is the founder of TLA, a business that grew out of the early online automotive marketplace AskAPrice.com, which launched in 2002 from humble beginnings in Wigan. In the podcast, Anton explains how the company quickly established itself as a dominant player in new car lead generation at a time when few dealerships or manufacturers fully understood the value of digital customer enquiries. Over the years, TLA evolved alongside the automotive industry, helping brands adapt to changing consumer behaviour, digital marketing demands, and the growing importance of data-driven customer acquisition strategies.

Mike and Anton discuss the rapid transformation taking place across the automotive sector, including fragmented digital customer journeys, increasing pressure on OEMs to improve marketing ROI, and the growing influence of AI on customer engagement. They explore how TLA operates at the centre of these changes, the realities of scaling a business in a structurally shifting market, and how the wider automotive ecosystem must evolve to keep pace with new technologies, consumer expectations, and emerging competitors.

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