What if the reason sales feels so hard for women has nothing to do with skill?

What if it is older than that. Deeper than that. A story we have been carrying since long before we ever tried to sell anything.

In this episode of In Her Own Name, I sit down with Tash Rebuck, founder of The Good Sales Company, and we end up somewhere I did not expect.

Yes, we talk about sales. We talk about the difference between marketing and actually selling. We talk about follow-ups, about pricing, about why 80% of deals get signed after the fifth email and most women stop after one. We talk about Gerald. The voice in your head that tells you to stop, you are being annoying, leave that poor woman alone.

But underneath all of it is a much more personal story.

Tash was badly bullied from childhood through university. She did not have many friends. Something about who she was made other people uncomfortable. And she carried that into her adult life as a belief so deep she barely noticed it was there. That people did not really want to be around her.

Then six months into running her business, she got an email confirming a new client at a higher price point than she had ever charged. She was standing in a hotel shower celebrating her wedding anniversary. And something cracked open.

People want to pay to spend time with me.

That is the moment this episode is really about.

In this conversation we explore:

Why sales has become a dirty word and what Tash is pushing back against with every part of her work

The generational weight women carry into every sales conversation before they have even opened their mouth

Why most female founders are doing marketing and calling it sales, and what the difference actually costs them

The Somerset House story and what eight follow-ups and a woman who changed jobs taught her about persistence

Why your pricing is not just a number. It is a statement about what you believe you are worth

What it took to silence Gerald and start trusting the other voice

This is a warm, honest, and frequently very funny conversation. Tash brings her whole self, and so does this episode.

📚 Books mentioned in the episode: Babel by R.F. Kuang, The Alchemist by Paulo Coelho, Mindset by Carol Dweck

Connect with Tash: LinkedIn: Tash Rebuck Website: thegoodsalescompany.com Instagram: @tash_rebuck Podcast: The S Word: https://youtu.be/XPL0oeQ-eNI?si=CMcGJvKJAVy4yeTa

What does it look like to understand a system from every angle, from the inside of a probation office, to the floor of a care home, to the floor of a courtroom?

In this episode of In Her Own Name, I sit down with Creanna Dodson. Mother. Barrister. Business Owner. Founder of Soaring Heights Care.

Creanna did not plan to become a barrister. She will tell you that herself. What she did was spend nearly two decades working inside some of the most demanding spaces in the justice and care systems, and when the lightbulb moment finally came, she had something that most newly called barristers simply do not have. She already knew what the system felt like from the other side.

This is a conversation about protection. About building care for children who arrived in this country alone, without family, without language, without certainty. About what it takes to earn the trust of someone who has every reason not to trust you. About running a team so loyal that some of them have stayed for seven and eight years in one of the hardest industries there is.

It is also a conversation about what it means to finally stop brushing off your own achievements and own them.

In this episode, we explore:

How Creanna stumbled into law organically, through a family crisis, her social work experience and her work with unaccompanied asylum-seeking children at Soaring Heights Care

What nearly a hundred children over ten years of care has taught her about resilience, deferred gratification and believing that young people are worthy

Why her client care skills are described by other advocates at court as second to none, and where that really comes from

What standing on both sides of the courtroom has taught her about truth, perspective and doing right by people, even when the system is slow

The moment she stopped waiting for others to validate her achievements and started championing herself

What she would shout to her 18-year-old self about believing in your own source

This is not a story about a straight line. It is a story about trusting the process, building something with your hands and your heart, and showing up fully in every role you carry.

Connect with Creanna

LinkedIn: Creanna Dodson

Instagram: @creanna.dodson

Soaring Heights Care: @creanna_shc

In this episode of In Her Own Name, I sit down with Anne-Rose Obidi, founder of The African Parent, for a deeply honest conversation about parenting, power, culture, and the courage to speak up in systems that often feel confusing or intimidating.

This is not just a conversation about raising children. It is about learning how institutions work. It is about understanding how culture shapes our responses. It is about moving from silence to strategy.

Anne-Rose shares how her own journey as a mother led her to build a platform that equips African parents with the tools, language and confidence to advocate effectively for their children.

Together, we explore what happens when respectability meets resistance. What happens when cultural values collide with institutional expectations. And what becomes possible when parents stop shrinking and start engaging with clarity and intention.

In this episode, we talk about:

• Why many African parents walk into school systems already feeling disempowered • The importance of systems literacy when advocating for children • How behaviour, culture and neurodivergence are often misunderstood • The hidden cost of raising “good children” who are afraid to challenge • Stepping into your own name after an ADHD diagnosis • Emotional regulation as a leadership skill • Teaching children to question respectfully and lead confidently

Anne-Rose also shares books that have shaped her thinking around leadership and parenting:

📚 Let’s Go Leadership by Obi James: a practical guide exploring different leadership styles and the importance of learning when to let go. 📚 The Conscious Parent: a reflective read focused on intentional parenting and raising self-aware children.

If you are navigating school systems, safeguarding concerns, or simply trying to raise confident children in environments that were not designed with your reality in mind, this conversation will resonate.