What if the reason sales feels so hard for women has nothing to do with skill?
What if it is older than that. Deeper than that. A story we have been carrying since long before we ever tried to sell anything.
In this episode of In Her Own Name, I sit down with Tash Rebuck, founder of The Good Sales Company, and we end up somewhere I did not expect.
Yes, we talk about sales. We talk about the difference between marketing and actually selling. We talk about follow-ups, about pricing, about why 80% of deals get signed after the fifth email and most women stop after one. We talk about Gerald. The voice in your head that tells you to stop, you are being annoying, leave that poor woman alone.
But underneath all of it is a much more personal story.
Tash was badly bullied from childhood through university. She did not have many friends. Something about who she was made other people uncomfortable. And she carried that into her adult life as a belief so deep she barely noticed it was there. That people did not really want to be around her.
Then six months into running her business, she got an email confirming a new client at a higher price point than she had ever charged. She was standing in a hotel shower celebrating her wedding anniversary. And something cracked open.
People want to pay to spend time with me.
That is the moment this episode is really about.
In this conversation we explore:
Why sales has become a dirty word and what Tash is pushing back against with every part of her work
The generational weight women carry into every sales conversation before they have even opened their mouth
Why most female founders are doing marketing and calling it sales, and what the difference actually costs them
The Somerset House story and what eight follow-ups and a woman who changed jobs taught her about persistence
Why your pricing is not just a number. It is a statement about what you believe you are worth
What it took to silence Gerald and start trusting the other voice
This is a warm, honest, and frequently very funny conversation. Tash brings her whole self, and so does this episode.
📚 Books mentioned in the episode: Babel by R.F. Kuang, The Alchemist by Paulo Coelho, Mindset by Carol Dweck
Connect with Tash: LinkedIn: Tash Rebuck Website: thegoodsalescompany.com Instagram: @tash_rebuck Podcast: The S Word: https://youtu.be/XPL0oeQ-eNI?si=CMcGJvKJAVy4yeTa