Most real estate agents look to other real estate agents for inspiration. That's the problem.

In this episode, I'm joined by Scott Coligan, fractional CMO, former Miller Coors brand strategist, and one of the smartest consumer insights minds I know (and someone I've had the privilege of knowing since I hired him in 2007). Scott developed something called the Human Experience Method, a disruptive approach to consumer research that replaced sterile focus groups with deep ethnographic immersion, and the lessons he learned apply directly to how real estate agents can build brands that people actually feel something about.

We talk about what it really means to understand your client at a human level, why distinction is something you can intentionally create (and how industries like bereavement can actually help you), what Heywell's scrappy startup success can teach agents about investing in the right things early, and why your personality is your packaging.

If you've ever wondered how to stand out in a commodity market, take a listen.

You and your brand strategist have a disagreement — and it's a good one.

Marc Davison is the co-founder and creative director of 1000Watt, one of the most respected branding firms in real estate. With 40+ years of brand-building experience, he's one of the sharpest thinkers in the business. He's also, by his own admission, anti-personal brand.

In this episode, we go head-to-head on one of the hottest debated topics in real estate marketing. Marc argues that personal branding is a manufactured concept - a 1980s relic that's kept agents stuck in "Deborah with her dog" mode while sitting on an explosive vault of real business assets they've never thought to use. I push back, make the case for why personal brand still matters in today's market, and, somewhere in the middle, we find much more common ground than we expected.

Marc is also obsessed with customer experience. He spent all of 2024 mapping 100 buyer pain points and 100 seller pain points, and talks about why the "just sold" postcard is actively working against you, and what it actually means to build a brand versus just building a profile.

Connect with Marc at marc@1000watt.net

What if the real competitive advantage in business isn’t better technology… but stronger community?

In this episode, Christine George sits down with Stacey Soleil, Head of Community at Cloze, to unpack why community is quickly becoming one of the most important business strategies in today’s automated world.

Stacey describes community as the “connective tissue” between people, products, and purpose, the place where customers stop being users and become partners. Together, they explore why belonging drives loyalty, how community reduces churn in tech, and why real estate professionals should think of themselves as the connective force in their own local networks.

You’ll learn:

• The difference between community, customer support, and customer success
• Why belonging creates “stickiness” in businesses and brands
• How AI fits into community building (and where humans still matter most)
• What community looks like for real estate agents and local businesses
• Why personality is the secret ingredient to building loyal communities

Connect with Stacey on Instagram

Learn more about Cloze.

What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness?

In this episode, Christine spoke with nationally recognized real estate speaker Kendall Bonner, founder of Industry Speaks Academy, to talk about what it really takes to move from expert to industry contributor.

Kendall breaks down the three credibility elements every speaker needs:

• Street credibility

• Performance credibility

• Referral credibility

They talk about why event organizers don’t build events around speakers. They build them around topics.

Why beautiful storytelling isn’t enough.

And how to shift from ego to contribution so you actually get invited back.

If you’ve ever felt the nudge to get on stage or use your voice in a bigger way, this episode will help you understand the assignment of the room.

To learn more about Kendall's Academy, visit Industry Speaks Academy here.

What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness?

In this episode, Christine speaks with nationally recognized real estate speaker Kendall Bonner, founder of Industry Speaks Academy, to talk about what it really takes to move from expert to industry contributor.

Kendall breaks down the three credibility elements every speaker needs:

• Street credibility

• Performance credibility

• Referral credibility

We talk about why event organizers don’t build events around speakers.

Why beautiful storytelling isn’t enough.

And how to shift from ego to contribution so you actually get invited back.

If you’ve ever felt the nudge to get on stage or use your voice in a bigger way, this episode will help you understand the assignment of the room.

Because speaking isn’t self-promotion.

It’s service.

Find more information about Kendall's Industry Speaks Academy here.

Customer experience isn’t a training manual or a checklist. It’s a mindset that shapes trust, loyalty, and long-term growth.

In this episode of Know Like Trust for Real Estate, Christine George sits down with Elizabeth Dixon, former executive at Chick-fil-A, author of The Power of the Customer Experience, and nationally recognized speaker, to frame what truly creates unforgettable experiences.

Together, they explore:

• Why customer experience starts with leadership and culture not scripts
• The four mindsets every solopreneur needs to adopt
• How frontline moments either build or erode trust
• Why experience is the one thing competitors can’t easily copy
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Connect with Elizabeth and check out her books here: https://www.elizabethdixonspeaks.com/

Customer experience doesn’t end when the contract is signed. It actually starts there.

In this episode of Know Like Trust for Real Estate, Christine George sits down with Melissa Anderson, Director of Customer Success at MoxiWorks, to talk about what truly happens after the sale, and why that phase is where trust is either strengthened or lost.

This conversation goes beyond support desks and tech troubleshooting. Melissa breaks down what real customer success really means, how to uncover a client’s true goals, and why clarity, accountability, and expectation-setting are the foundation of long-term relationships.

If you’re a real estate professional who wants fewer misunderstandings, calmer clients, and more referrals, this episode will change how you think about service, communication, and value.

What if the biggest threat to your real estate business isn’t competition but apathy?

In this episode of Know Like Trust for Real Estate, Christine George sits down with Brittany Hodak, author of Creating Superfans and former Shark Tank entrepreneur, to break down why being “good enough” is the fastest way to be forgotten.

Together, they discuss:

• Why database size doesn’t equal influence
• How to make it easier to refer than forget
• Brittany’s SUPER framework for creating memorable, referral-driven client experiences
• Why consistency is what actually compounds results

This is perfect for the real estate professional who wants to stand out without shouting, build trust without gimmicks, and grow through relationships, not hustle.

Get to know Brittany.

Check out Brittany's Book, Creating Super Fans.

Consider her masterclass specifically for real estate.

Follow Brittany on Instagram.