『Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys』のカバーアート

Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys

Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys

著者： Fexingo
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Marketing automation platforms like HubSpot and Marketo promise to turn chaotic customer interactions into seamless, data-driven journeys. But the gap between that promise and the reality of clunky workflows, messy data, and misaligned triggers is where most teams get stuck. In this show, Lucas and Luna cut through the vendor hype to examine how real marketing automation works — from lead scoring models and lifecycle stages to A/B testing of email sequences and multi-touch attribution. They walk through actual deployment scenarios: a B2B SaaS company using Marketo for lead nurturing, a retail brand building a HubSpot-based abandoned cart sequence, and a media site triggering content recommendations based on behavioral segments. Each episode is built around a concrete automation challenge — designing a welcome campaign across five channels, setting up a dynamic list with proper exclusion rules, or connecting CRM data to trigger a sales alert when a lead hits a 90-point score. Lucas brings the strategic framework and numbers (budgets, conversion rates, time-to-close), while Luna pushes back with implementation gotchas — privacy compliance, integration limits, and the human judgment automation can't replace. The listener walks away not with a '5 tips' list but with a clear, critical lens: can this automation actually deliver the ROI claimed, or is it just moving the manual work somewhere else? #MarketingAutomation #HubSpot #Marketo #CustomerJourneys #LeadScoring #EmailMarketing #CRM #MarTech #B2BMarketing #MarketingTechnology #WorkflowAutomation #DataDrivenMarketing #Business #FexingoBusiness #BusinessPodcast #Marketing #Podcast #AutomationStrategy Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • Why Marketing Automation Needs a Mobile First Workflow Audit

    Why Marketing Automation Needs a Mobile First Workflow Audit
    2026/06/08
    Lucas and Luna explore why most marketing automation workflows fail on mobile, even though over 60% of emails are opened on phones. They dissect a real abandoned cart sequence from a mid-market DTC brand that saw a 40% click drop after a 'responsive' redesign, and explain how tiny design decisions — like button size and preheader truncation — destroy conversion. They walk through the three specific tests every marketer should run before launching any automated journey, and why 'mobile-responsive' is a dangerously low bar. The episode closes with a practical framework: audit your flow on a 6-inch screen using thumbs-only navigation, and you'll catch 80% of the friction points. No fluff, no vendor pitches — just concrete steps to stop your automation from bleeding mobile revenue. #MarketingAutomation #MobileFirst #EmailMarketing #AbandonedCart #CustomerJourney #UX #ConversionRate #DTC #EmailDesign #Preheader #ThumbZone #ResponsiveDesign #WorkflowAudit #Business #FexingoBusiness #BusinessPodcast #Marketing #Automation Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why Marketing Automation Workflows Need Audience Suppression

    Why Marketing Automation Workflows Need Audience Suppression
    2026/06/07
    In this episode, Lucas and Luna tackle a hidden killer of marketing automation ROI: the failure to suppress uninterested or already-converted contacts from nurture workflows. Using the example of a B2B SaaS company that sent 47 emails to a CEO who had already booked a demo, they explain how suppression logic — based on recency of engagement, conversion status, and negative signals — can cut list size by 30% while lifting click-through rates by 15%. They walk through building exclusion lists in HubSpot and Marketo, setting contact status rules, and using date-based filters to prevent 'forever nurturing.' Practical, tactical, and immediately actionable. #MarketingAutomation #AudienceSuppression #HubSpot #Marketo #EmailMarketing #NurtureWorkflows #LeadScoring #CRM #DataHygiene #ConversionFunnel #B2BMarketing #EmailMetrics #ListManagement #Segmentation #AutomationROI #MarketingOps #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Marketing Automation Benchmarks Mislead Your Strategy

    How Marketing Automation Benchmarks Mislead Your Strategy
    2026/06/07
    In episode 35, Lucas and Luna unpack why the marketing automation benchmarks you read in industry reports—open rates, click-through rates, conversion rates—are often misleading. They dissect the 'average' trap, using concrete examples from HubSpot and Marketo data published in early 2026. Lucas explains how benchmarks vary wildly by industry, company size, and campaign type, and why comparing your email open rate to a generic 22% can lead to bad strategic decisions. Luna shares a case from a B2B SaaS client whose automation ROI doubled after they stopped chasing industry averages and started building internal benchmarks. They also discuss how platform algorithms (like Gmail's and Outlook's) warp open-rate data, making cross-platform comparisons nearly impossible. The episode closes with a practical framework for setting your own benchmark baselines using your own historical data. If you've ever looked at a 'best practices' report and felt your numbers were off, this episode explains why—and what to do about it. #MarketingAutomation #Benchmarks #HubSpot #Marketo #EmailMarketing #OpenRate #ConversionRate #ClickThroughRate #B2BMarketing #SaaSMarketing #DataDriven #MarketingStrategy #KPIs #Analytics #IndustryReports #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    15 分
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