エピソード

  • Why Marketing Automation Needs a Mobile First Workflow Audit

    Why Marketing Automation Needs a Mobile First Workflow Audit
    2026/06/08
    Lucas and Luna explore why most marketing automation workflows fail on mobile, even though over 60% of emails are opened on phones. They dissect a real abandoned cart sequence from a mid-market DTC brand that saw a 40% click drop after a 'responsive' redesign, and explain how tiny design decisions — like button size and preheader truncation — destroy conversion. They walk through the three specific tests every marketer should run before launching any automated journey, and why 'mobile-responsive' is a dangerously low bar. The episode closes with a practical framework: audit your flow on a 6-inch screen using thumbs-only navigation, and you'll catch 80% of the friction points. No fluff, no vendor pitches — just concrete steps to stop your automation from bleeding mobile revenue. #MarketingAutomation #MobileFirst #EmailMarketing #AbandonedCart #CustomerJourney #UX #ConversionRate #DTC #EmailDesign #Preheader #ThumbZone #ResponsiveDesign #WorkflowAudit #Business #FexingoBusiness #BusinessPodcast #Marketing #Automation Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why Marketing Automation Workflows Need Audience Suppression

    Why Marketing Automation Workflows Need Audience Suppression
    2026/06/07
    In this episode, Lucas and Luna tackle a hidden killer of marketing automation ROI: the failure to suppress uninterested or already-converted contacts from nurture workflows. Using the example of a B2B SaaS company that sent 47 emails to a CEO who had already booked a demo, they explain how suppression logic — based on recency of engagement, conversion status, and negative signals — can cut list size by 30% while lifting click-through rates by 15%. They walk through building exclusion lists in HubSpot and Marketo, setting contact status rules, and using date-based filters to prevent 'forever nurturing.' Practical, tactical, and immediately actionable. #MarketingAutomation #AudienceSuppression #HubSpot #Marketo #EmailMarketing #NurtureWorkflows #LeadScoring #CRM #DataHygiene #ConversionFunnel #B2BMarketing #EmailMetrics #ListManagement #Segmentation #AutomationROI #MarketingOps #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Marketing Automation Benchmarks Mislead Your Strategy

    How Marketing Automation Benchmarks Mislead Your Strategy
    2026/06/07
    In episode 35, Lucas and Luna unpack why the marketing automation benchmarks you read in industry reports—open rates, click-through rates, conversion rates—are often misleading. They dissect the 'average' trap, using concrete examples from HubSpot and Marketo data published in early 2026. Lucas explains how benchmarks vary wildly by industry, company size, and campaign type, and why comparing your email open rate to a generic 22% can lead to bad strategic decisions. Luna shares a case from a B2B SaaS client whose automation ROI doubled after they stopped chasing industry averages and started building internal benchmarks. They also discuss how platform algorithms (like Gmail's and Outlook's) warp open-rate data, making cross-platform comparisons nearly impossible. The episode closes with a practical framework for setting your own benchmark baselines using your own historical data. If you've ever looked at a 'best practices' report and felt your numbers were off, this episode explains why—and what to do about it. #MarketingAutomation #Benchmarks #HubSpot #Marketo #EmailMarketing #OpenRate #ConversionRate #ClickThroughRate #B2BMarketing #SaaSMarketing #DataDriven #MarketingStrategy #KPIs #Analytics #IndustryReports #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    15 分
  • How Marketing Automation Workflows Trigger Email Fatigue

    How Marketing Automation Workflows Trigger Email Fatigue
    2026/06/06
    In this episode of Marketing Automation with Fexingo, Lucas and Luna tackle a hidden cost of automated email campaigns: list fatigue. Drawing on a recent case from a mid-market SaaS company that saw a 23% decline in open rates despite increasing send frequency, they explore how engagement-based triggers can accelerate burnout. Lucas breaks down the math: for a list of 50,000 contacts, even a small drop in engagement can cascade into lower sender reputation and higher spam complaints. They discuss practical fixes—like setting inactivity caps and using recency scoring—that prevent over-messaging without sacrificing automation. The episode also touches on how the June 2026 email landscape, with new Gmail and Yahoo bulk sender rules, makes fatigue management more critical than ever. If you're running automated nurture flows or re-engagement campaigns, this one's for you. #MarketingAutomation #EmailMarketing #ListFatigue #EngagementTriggers #SenderReputation #EmailDeliverability #CustomerJourneys #AutomationWorkflows #RecencyScoring #InactivityCaps #BulkSenderRules #GmailUpdates #YahooUpdates #SaaSMarketing #OpenRates #SpamComplaints #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Marketing Automation Workflows Lose Leads at Midnight

    How Marketing Automation Workflows Lose Leads at Midnight
    2026/06/06
    Episode 33 of Marketing Automation with Fexingo dives into a hidden flaw in automated customer journeys: the midnight workflow reset. Lucas and Luna unpack how triggers scheduled to run at the start of the day or month often miss leads who engage outside business hours — costing companies 15-20% of potential conversions. Using a case study from a B2B SaaS company that saw a 12% lift in lead-to-opportunity conversion just by shifting trigger evaluation windows, they explain why time-based logic in marketing automation platforms like HubSpot and Marketo needs a rethink. The hosts also share a practical audit framework to find and fix these leaks in your own workflows. No fluff, just a concrete operational fix that can improve ROI on existing automation investments. #MarketingAutomation #HubSpot #Marketo #LeadManagement #WorkflowOptimization #B2BMarketing #CustomerJourney #TriggerLogic #TimeBasedTriggers #ConversionRate #LeadScoring #MarketingROI #AutomationAudit #MarTech #SalesFunnel #FexingoBusiness #BusinessPodcast #RevenueOperations Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How Marketing Automation Triggers Waste Your Best Leads

    How Marketing Automation Triggers Waste Your Best Leads
    2026/06/05
    Lucas and Luna dive into a hidden problem in marketing automation: poorly designed trigger logic that actually drives away your best prospects. They walk through a concrete example of a B2B SaaS company that set up a 'white paper download' trigger to send a sales demo invite — and discovered that 40 percent of their highest-scoring leads unsubscribed within two weeks of the trigger. The hosts explain why high-intent leads react negatively to premature sales sequences, how to audit your trigger definitions for false positives, and a simple three-question filter to add before any automation fires. They also discuss the difference between behavioral triggers and inferred intent, and why a 'cool-down' period before automated outreach can lift conversion rates by over 20 percent. If you run any kind of automated nurture flow, this episode will change how you think about that 'if this, then that' logic. #MarketingAutomation #LeadScoring #TriggerLogic #B2BSaaS #AutomationAudit #HighIntentLeads #SalesEnablement #NurtureFlows #FalsePositives #ConversionRate #CustomerJourney #IntentData #MarketingStrategy #HubSpot #Marketo #FexingoBusiness #BusinessPodcast #MarTech Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why Your Marketing Automation Needs an Attribution Model Overhaul

    Why Your Marketing Automation Needs an Attribution Model Overhaul
    2026/06/05
    In this episode, Lucas and Luna dig into why most marketing automation platforms default to last-touch attribution, and how that distorts campaign decisions. They walk through a real example: a B2B SaaS company that shifted to a custom weighted attribution model and discovered their top-of-funnel content was responsible for 60 percent of closed-won revenue — not the demo request emails they'd been optimizing for. The hosts explain the math behind attribution modeling, the common pitfalls like double-counting and time decay, and what it takes to sync attribution data back into HubSpot or Marketo workflows. If you've ever wondered why your automation campaigns seem to perform better in the dashboard but worse in revenue, this episode explains the disconnect. #MarketingAutomation #AttributionModeling #HubSpot #Marketo #MarketingROI #MultiTouchAttribution #DataDrivenMarketing #RevenueAttribution #B2BMarketing #MarketingAnalytics #CampaignOptimization #LeadScoring #MarketingTechnology #ConversionPath #FexingoBusiness #BusinessPodcast #Marketing #Attribution Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why Your Abandoned Cart Emails Are Going to Spam

    Why Your Abandoned Cart Emails Are Going to Spam
    2026/06/04
    Episode 30 digs into a hidden deliverability trap: abandoned cart emails, which often have near-identical subject lines and send patterns, trigger spam filters at Gmail and Outlook. Lucas breaks down how shared IP reputations collapse when multiple senders use the same automation triggers, and why a client saw open rates drop from 45% to 7% after a spam algorithm update. Luna brings data on how Microsoft's 2025 Smart Filter now penalizes rapid-fire transactional sequences. The episode covers concrete fixes: adding a random delay, varying subject line syntax, and using a dedicated sending pool. No fluff, just the mechanics behind a problem that quietly kills a third of automation ROI. #EmailDeliverability #AbandonedCart #SpamFilters #MarketingAutomation #Gmail #Outlook #SenderReputation #IPWarming #SubjectLines #TransactionalEmail #DeliverabilityROI #MicrosoftSmartFilter #TriggeredEmails #EmailMarketing #Marketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 分