⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile

Bridget O'Murphy is the founder of Envision Partnerships, where she's spent 20+ years building strategic brand partnerships for companies like Nickelodeon, Tyson, and Coca-Cola. In this episode, we dig into what it actually looks like to build a business on relationships, not just talk about it. Bridget shares how she landed her first client on a plane ride, the gifting habits that create real loyalty, the client she lost by not asking the right questions, and why the compounding effect of daily relationship investment is the most underrated strategy in business.

CONNECT WITH BRIDGET
🌐 https://www.envisionp.com/
💼 https://www.linkedin.com/in/bridgetomurphy/

CONNECT WITH ANDY
🌐 https://www.mmgdesign.net/
💼 https://www.linkedin.com/in/mmgdesign/
📸 https://www.instagram.com/mindfulmilligan/

TEAM
🎙 Andy Milligan: https://www.linkedin.com/in/mmgdesign/
🎥 MMG Design: https://www.mmgdesign.net/
🤝 AMA Columbus: https://amacolumbus.org
COHATCH (Get 2 free weeks of premium coworking, on us): https://www.cohatch.com/mbd

⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile

In this episode, I sit down with Clay Ostrom, founder of Map & Fire, to talk about why customer research has become the backbone of every smart brand decision. Clay walks through how his agency evolved from brand strategy into research-first work, why AI can speed things up but can't replace a real conversation with a buyer, and how one research project completely flipped a medical client's positioning. We also get into the creative founder's tension between craft and margin, and how Clay went from hating sales to genuinely enjoying it.

CONNECT WITH CLAY
🌐 https://mapandfire.com/
🛠 https://smokeladder.com/
💼 https://www.linkedin.com/in/clayostrom/

CONNECT WITH ANDY
🌐 https://mmg.studio/
💼 https://www.linkedin.com/in/mmgdesign/
📸 https://www.instagram.com/mindfulmilligan/

TIMESTAMPS
00:00 Intro
00:18 Can your parents explain what you do?
04:00 From computer science to brand strategy
07:00 Why entrepreneurs become unemployable
10:00 A day inside a research-first agency
14:30 Hands-on vs. hands-off founder tension
18:30 Protecting your best thinking hours
25:00 How research took over Map & Fire
29:30 The case study that flipped a brand
35:00 Clay's 180 on sales
42:30 Detaching from any single deal

TEAM
🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/
🎥 Production // MMG Design: https://mmg.studio/
🤝 Powered by // American Marketing Association Columbus: https://amacolumbus.org/
☕ Supported by // COhatch (2 free weeks of premium coworking): https://www.cohatch.com/mbd

⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile

In this episode, I sit down with Clay Ostrom, founder of Map & Fire, to talk about why customer research has become the backbone of every smart brand decision. Clay walks through how his agency evolved from brand strategy into research-first work, why AI can speed things up but can't replace a real conversation with a buyer, and how one research project completely flipped a medical client's positioning. We also get into the creative founder's tension between craft and margin, and how Clay went from hating sales to genuinely enjoying it.

CONNECT WITH CLAY
🌐 https://mapandfire.com/
🛠 https://smokeladder.com/
💼 https://www.linkedin.com/in/clayostrom/

CONNECT WITH ANDY
🌐 https://mmg.studio/
💼 https://www.linkedin.com/in/mmgdesign/
📸 https://www.instagram.com/mindfulmilligan/

TIMESTAMPS
00:00 Intro
00:18 Can your parents explain what you do?
04:00 From computer science to brand strategy
07:00 Why entrepreneurs become unemployable
10:00 A day inside a research-first agency
14:30 Hands-on vs. hands-off founder tension
18:30 Protecting your best thinking hours
25:00 How research took over Map & Fire
29:30 The case study that flipped a brand
35:00 Clay's 180 on sales
42:30 Detaching from any single deal

TEAM
🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/
🎥 Production // MMG Design: https://mmg.studio/
🤝 Powered by // American Marketing Association Columbus: https://amacolumbus.org/
☕ Supported by // COhatch (2 free weeks of premium coworking): https://www.cohatch.com/mbd

⚡️ START YOUR WEBSITE REDESIGN HERE:
⁠⁠https://www.mmgdesign.net/visualswipefile⁠

Casey Brown has spent 25 years helping businesses stop leaving money on the table. She's the founder of Boost Pricing, author of Fearless Pricing, and her TED Talk on knowing your worth has been viewed over 4.5 million times.

In this conversation, I got to sit down with Casey and dig into why so many marketers, freelancers, and founders chronically underprice their work, and what it actually takes to communicate value with confidence.

We talked about the brain science behind why we fold during pricing conversations, the hidden cost of "Midwest nice," and practical structures anyone can build to stop discounting in the moment.

This is one of those episodes I'll keep coming back to personally.

🌐 Website: https://caseybrown.com/
📕 Book: https://www.caseybrown.com/books
💼 LinkedIn: https://www.linkedin.com/in/caseybrownboost/
🏢 Boost Pricing: https://boostpricing.com/

🌐 Website: https://www.mmgdesign.net/
💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/
📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 - Intro
02:30 - A TED Talk with 4.5 million views
05:15 - Why we can't talk about our own value
08:40 - The definition of selling that changes everything
11:20 - When "no" feels like a personal attack
14:00 - The startup trap that kills your pricing forever
17:30 - Why being cheap makes clients trust you less
21:00 - The cobbler's son problem for creatives
24:15 - Selling yourself is actually your duty
27:00 - What happens when you say no to the wrong work
31:00 - The blind spot keeping you underpaid
38:30 - Why Casey's real job title is confidence coach
41:00 - The pricing feedback you never hear
44:30 - The zip code trick that kills pricing fear
50:00 - How Midwest Nice costs you real money
53:00 - One rule to never cave on price again
56:00 - Your amygdala is running your sales calls
62:00 - Why pricing is more like poker than math

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/
🎥 Production // MMG Design: https://www.mmgdesign.net/
🤝 Powered by // AMA Columbus: https://amacolumbus.org
and our friends at COhatch (Get 2 free weeks of premium coworking, on us): https://www.cohatch.com/mbd

⚡️ Get the best marketing jobs in Columbus delivered to your inbox every week:
https://www.columbusmarketingjobs.com/

Bill Balderaz is the founder and CEO of Futurety, an Inc. 5000 data analytics and marketing consulting firm based in Columbus, Ohio. In this episode, Bill shares how he went from a small town in rural Ohio to building multiple companies, pioneering SEO before Google even existed, and creating HUCKLE, a platform that democratizes consumer data for businesses that could never afford it before. From catastrophic hires to core values that actually stick, this conversation is packed with lessons on building through relationships, hiring around your weaknesses, and what it really means to stay relentlessly forward.

CONNECT WITH BILL
🌐 https://futurety.com/
🌐 https://huckleinsights.com/
💼 https://www.linkedin.com/in/balderaz/

CONNECT WITH ANDY
🌐 https://www.mmgdesign.net/
💼 https://www.linkedin.com/in/mmgdesign/
📸 https://www.instagram.com/mindfulmilligan/

TIMESTAMPS
00:00 - Intro
03:31 - A grocery store, roller skates, and the seed of entrepreneurship
06:38 - The real driver behind high-performing founders
08:49 - Why Midwest entrepreneurs have a chip on their shoulder
11:24 - Three CEOs who gave Bill a seat at the table too early
15:37 - The four core values that run everything at Futurety
20:30 - When bad hires force you to write it all down
30:35 - What gets a seasoned founder excited about Monday morning
34:44 - Being first to SEO, first to AI, and the pattern behind it
36:00 - A textbook company and a telemedicine startup that both failed
38:18 - The most honest take on higher education you'll hear this year
48:25 - How Bill made sure "no matter who won, we won"
56:54 - Cowboys, sheriffs, and why your first four hires matter

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/
🎥 Production // MMG Design: https://www.mmgdesign.net/
🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile

Casey Hill is the CMO of DoWhatWorks, a platform that tracks public A/B test data from hundreds of the world's top brands and surfaces what actually wins. In this episode, Casey shares what the data says about some of the most debated website decisions in marketing: logo bars, video heroes, strike-through pricing, exit intent pop-ups, badge walls, and more. He also breaks down the distribution-first content philosophy that drives 30 to 40% of his company's closed enterprise business directly from LinkedIn, and his prediction for where personalized website experiences are heading. This is the episode for any marketer who wants to stop guessing and start backing decisions with real data.

CONNECT WITH CASEY

🌐 Website: https://www.dowhatworks.io/

📰 Newsletter: https://dowhatworks.substack.com/

💼 LinkedIn: https://www.linkedin.com/in/caseyhill/

**CONNECT WITH ANDY**

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 - Intro

00:35 - From sales intern to CMO: Casey's full career arc

06:08 - The distribution mindset behind all of Casey's marketing

08:20 - How novelty beats best practices at the top of the funnel

10:11 - The brand-tagging strategy that builds enterprise relationships fast

17:21 - How the Do What Works newsletter fits the content funnel

18:28 - What Do What Works is and how the A/B test database actually works

22:51 - Where websites are heading: AI personalization and the Lovable model

25:11 - Why job function beats industry in persona-based segmentation

35:00 - S through F Tier Website Ranking Game begins

37:25 - Gumroad hero: what the data says

41:01 - Strike-through pricing on SaaS pages: the verdict

43:04 - ProfilePicture.ai: eyebrows, check marks, and social proof mistakes

46:00 - The two A/B test results that shocked Casey most

49:42 - Cosmic pricing page breakdown

53:22 - Exit intent pop-ups: still worth it?

54:54 - G2 and Capterra badge walls: C tier or worse?

56:12 - PostHog: when creative brand makes up for design weaknesses

59:30 - Headshot Pros: how to fail at every hero element at once

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COhatch (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

⚡️ Looking for marketing jobs? Get off-platform listings and handshake intros delivered weekly:
https://ohiomarketingjobs.com/

Most founders hit a wall not because of their marketing — but because they haven't grown into the leader their business needs. In this episode, Andy sits down with Eric Dingler, founder of In Transit Studios and creator of the Profitable Team Accelerator, to talk about hiring with intention, delegating without fear, and building a culture that holds together even when you're completely off the grid. Eric's four-part hiring framework — character, chemistry, competency, and calling — gives marketers and founders a clear, repeatable system for finding the right people and learning how to get out of the way.

CONNECT WITH ERIC
🌐 Website: https://ericdingler.com/
💼 LinkedIn: https://www.linkedin.com/in/ericdingler/
🎙 In Transit Studios: https://intransitstudios.com/

CONNECT WITH ANDY
🌐 Website: https://www.mmgdesign.net/
💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/
📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS
00:00 - Intro

03:00 - How 15 years running a summer camp built Eric's leadership instincts

08:20 - The Profitable Team Accelerator: what it is and who it's for

11:00 - The four hiring criteria that change everything

16:00 - How vision, mission, and core values become your culture foundation

20:00 - Why Eric gives his whole team access to everything (and why it works)

24:30 - The difference between training and developing your team

28:00 - How to onboard well and set honest expectations from day one

33:00 - Building async culture across multiple countries

40:00 - How to supervise work you don't fully understand

44:00 - "The capacity of your business is your leadership capacity"

TEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/
🎥 Production // MMG Design: https://www.mmgdesign.net/
🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

Get inspired by hundreds of the highest converting websites on the internet:

https://www.mmg.studio/visualswipefile

Steven Schneider has spent a decade in SEO, and his conclusion is direct: most businesses aren't doing SEO wrong — they're just missing the piece that turns traffic into leads.

As Co-Founder and CEO of TrioSEO, Steven built his tool-centric SEO framework around one premise — find what your ideal customer is already searching for, build a free tool that solves that problem, and let the tool qualify the lead before anyone picks up the phone.

In this episode, he walks through real case studies (including a business valuation calculator driving 2,500 monthly searches and 100+ MQLs), the keyword research process behind it, and why Threads is the platform entrepreneurs should be paying attention to right now.

If your traffic is growing but your pipeline isn't, this is the episode that explains why.

🌐 Website
https://trioseo.com/

💼 LinkedIn
https://www.linkedin.com/in/schneis/

🌐 Website
https://mmg.studio/

💼 LinkedIn
https://www.linkedin.com/in/mmgdesign/

📸 Instagram
https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 Intro

02:07 How TrioSEO got started

05:43 The exit, the pivot, and launching the agency

11:33 Losing 60% of revenue in 48 hours

13:04 Posting every day on LinkedIn for three years

19:33 Why Steven posts 16 times a day on Threads

22:49 What makes Threads different from every other platform

28:50 What the lead magnet system actually is

31:14 The business valuation calculator case study

33:30 What happens after someone uses the tool

37:39 Why SEO agencies keep getting blamed for a conversion problem

50:21 The lead magnet funnel: Steven's hill to die on

53:28 Where SEO ends and lead gen begins

TEAM

🎙 Host — Andy Milligan
https://www.linkedin.com/in/mmgdesign/

🎥 Production — MMG Design
https://mmg.studio/

🤝 Powered by — AMA Columbus
https://amacolumbus.org/

and our friends at COHATCH (Get 2 free weeks of premium coworking, on us)
https://www.cohatch.com/mbd