Most business owners only think about AI as a way to make more content, faster. The question Mike Montague keeps asking is whether that content is actually doing anything — or just adding to the noise.

In this episode of Marketing for SMEs, Jeremy Yang talks with Mike Montague, a 25-year marketing veteran, LinkedIn-published author, and host of the Human First AI Marketing podcast.

They cover why AI-generated content is a weaker version of real user stories, how the spam problem Mike wrote about for LinkedIn years ago is now repeating itself with AI at scale, why viral content is closer to hitting the lottery than a real growth strategy, and how Mike's "scalable storytelling" approach collects real stories from clients and uses AI for distribution rather than creation.

Marketing for SMEs is hosted by Jeremy Yang, founder of Australian digital ads agency Digital Goliath. Each episode brings on a specialist to share practical thinking for small and medium business owners. If you're trying to work out how to use AI in your marketing without burning your audience's trust, this one's for you.

Watch on YouTube on The Online Ads Guy channel: https://www.youtube.com/@onlineadsguy

Learn more about Mike Montague and Avenue9
Website: https://avenue9.com/mike-montague/
LinkedIn: https://www.linkedin.com/in/mikedmontague

Learn more about Jeremy Yang and Digital Goliath
LinkedIn: https://www.linkedin.com/in/jeremy-yang/
Website: https://digitalgoliath.com.au/

What does it actually take to be seen as a thought leader? Vince Warnock ran the research — two firms, neuroscientists, the lot — and found 13 things that change how people perceive you. Being a published author came out number one, by a long way.

In this episode, Vince breaks down the 7 primary pillars, why the research surprised even him, and how his publishing company helps neurodivergent entrepreneurs write books they were told they'd never be able to write.

He also gets into ADHD and 10-Brain Theory, the self-doubt trap that keeps most entrepreneurs stuck, and the three barriers that stop people from ever starting their book.

If you've thought about writing a book or building authority in your industry — and talked yourself out of it — this one's worth a listen.

Connect with Vince:
Website: https://chasingtheinsights.com/
LinkedIn: https://au.linkedin.com/in/vdub01
Instagram: https://www.instagram.com/chasingtheinsights/?hl=en
Facebook: https://www.facebook.com/vdub01/

Podcast: https://podcasts.apple.com/us/podcast/chasing-the-insights/id1528241477
Book: https://www.amazon.com/Chasing-Insights-Practical-Experimental-Marketing/dp/1075680530

If you run a small business, you are probably being told you need to be everywhere AI is right now. Get ranked in ChatGPT. Show up in Google's AI overviews. Chase the new thing before your competitors do. It is a lot of noise, and most of it ends with you spending money on something that keeps changing under you.

In this episode, Stephan Bajaio explains why he calls chasing LLM rankings fool's gold, and what to do instead. Stephan spent 25 years in SEO, co-founded the enterprise platform Conductor, and now runs the agency VibeLogic.

He covers why your own content is the one thing you can actually control, why he treats PPC like day trading and SEO like superannuation, the silo problem that quietly wrecks marketing teams, and how to map where your buyers actually form opinions before they ever land on your site.

Your host is Jeremy Yang, founder of Australian digital ads agency Digital Goliath. Each week Jeremy talks with operators and specialists about what actually works for small businesses running paid ads.

You can also watch the full episodes on YouTube on The Online Ads Guy channel: https://www.youtube.com/channel/UCUF9WIw9fArHg7gxBmCwQiw/

Learn more about Stephan Bajaio and VibeLogic

Website: https://stephanbajaio.com/

LinkedIn: https://www.linkedin.com/in/stephanbajaio

Agency: https://vibelogic.com/

Learn more about Jeremy Yang and Digital Goliath

LinkedIn: https://www.linkedin.com/in/jeremy-yang/

Website: https://digitalgoliath.com.au/