Most people don’t burn out because they fail.They burn out because they succeed at the wrong things.In this episode of Not Finished Yet, I sit down with former Google sales leader, four-time global C-suite executive, coach and author Chris Woods for a powerful conversation about fear, success, burnout and what happens when the life you’ve built no longer feels aligned.From the outside, Chris had everything many people chase:leadership, career success, status and achievement.But at 40 years old, everything changed when he flatlined in a hospital bed.That moment forced him to confront a question most people avoid:“What if success isn’t actually making you happy?”Now, through his book Balls & Brains, Chris helps people stop living from fear, maximise their strengths and build lives that feel as good as they look.In this episode we explore:• Burnout and high performance• Fear-driven success• Why successful people still feel stuck• Leadership, pressure and identity• The dangers of the “grind”• Playing offence with your strengths• Redefining success before crisis hits• Confidence, courage and fulfilment• How to stop playing small• Building a life aligned with who you really areChris also shares:• Lessons from leading at Google and C-suite level• What his near-death experience changed forever• The fears quietly holding most people back• Why fixing weaknesses can keep people trapped• His practical “Balls & Brains” framework• What alignment actually feels like in real lifeThis is a conversation for:✅ High performers✅ Leaders and executives✅ Entrepreneurs✅ People feeling stuck despite success✅ Anyone questioning whether the grind is worth itIf you’ve ever thought:“Why doesn’t success feel the way I expected?”— this episode will hit hard.🎙️ ABOUT THE PODCASTNot Finished Yet is a new podcast exploring reinvention, identity, career change, purpose and life transitions. Through honest conversations with people from different backgrounds, we explore what happens when life forces reflection — and how people rebuild stronger and more aligned. This is not my first podcast — but this one is the most personal.📘 About Chris WoodsChris Woods is a Certified Professional Coach, former Google sales leader and four-time global C-suite executive. He is the author of Balls & Brains: A Framework for Living Your Best Life by Overcoming Fears and Maximizing Strengths, helping people break free from fear-driven patterns and start building lives aligned with their strengths and purpose.

https://chriswoodscoach.com/👇 FOLLOW / LISTEN / SUBSCRIBEIf you enjoyed the episode:👍 Like the video💬 Comment with your biggest takeaway📩 Share with someone stuck in the grind🔔 Subscribe for more conversations about reinvention, resilience and purpose#Burnout #Success #PersonalGrowth #ChrisWoods #Leadership #Mindset #SelfDevelopment #CareerChange #Purpose #Google #HighPerformance #Entrepreneurship #Coaching #Motivation #Fulfilment #MentalHealth #BusinessLeadership #NotFinishedYet #GrowthMindset #LifeChange

Most businesses don’t fail online because they lack effort.They fail because they focus on the wrong things.In this episode of Not Finished Yet, I sit down with Wes Towers, founder of Uplift 360, for a practical, honest conversation about what actually works in marketing today — especially for builders, trades and real-world businesses trying to grow in an AI-driven world.Wes has spent more than 20 years helping businesses turn websites, SEO and online trust into real enquiries, real customers and measurable growth.No fluff.No jargon.No “guru” nonsense.Just practical strategies that work when the phones need to ring and the business needs to grow.In this episode we discuss:• Why most websites don’t generate leads• The biggest marketing mistakes businesses still make• SEO in the age of AI• How small businesses can beat bigger brands online• Trust, credibility and authority online• Search Everywhere Optimisation• Why reviews matter more than ever• What businesses should stop wasting money on• Simple fixes that create real momentumWes also shares:• Lessons from building a business over 20+ years• What resilience really looks like in tough markets• How to stay authentic in a world full of AI content• Why clarity and trust outperform clever marketing• The biggest opportunity most businesses are missing right nowThis episode is packed with practical advice for:✅ Builders✅ Trades businesses✅ Construction companies✅ Small business owners✅ Marketing teams✅ Entrepreneurs trying to stand out onlineIf you’ve ever wondered:“Why isn’t my website bringing in work?”or“What actually matters online now?”— this conversation is for you.🎙️ ABOUT THE PODCASTNot Finished Yet is a new podcast exploring reinvention, business growth, resilience, purpose and life transitions. Through honest conversations with people from different industries, we unpack real lessons, practical wisdom and the stories behind the success. This is not my first podcast — but this one is the most personal.📘 About Wes TowersWes Towers is the founder of Uplift 360, a digital agency helping builders and trades businesses generate more work through smarter websites, practical SEO and trust-driven marketing. With over 20 years of hands-on experience, Wes focuses on real-world strategies that create measurable growth — without the fluff.👇 FOLLOW / LISTEN / SUBSCRIBEIf you enjoyed the episode:👍 Like the video💬 Comment with your biggest takeaway📩 Share with a business owner who needs this🔔 Subscribe for more conversations about growth, reinvention and business#SEO #DigitalMarketing #BusinessGrowth #WesTowers #AI #SmallBusiness #MarketingStrategy #ConstructionMarketing #LeadGeneration #Entrepreneur #Podcast #BusinessPodcast #WebDesign #LocalSEO #TradesBusiness #ContentMarketing #GrowthStrategy #MarketingTips #NotFinishedYet #BusinessSuccess

What happens when you lose everything… and still choose torebuild?

In this episode of Not Finished Yet, I sit down withserial entrepreneur, podcast host, speaker and business coach Roy Coughlan forone of the most honest conversations we’ve had about resilience, reinventionand entrepreneurship.

Roy’s story is extraordinary.

He started working at just nine years old, went from beingpainfully shy to becoming an award-winning public speaker, founded more than 20companies across five countries, launched six successful podcasts, and thenexperienced devastating financial loss — including losing his home and facingpersonal liability of five million dollars.

But this conversation is not just about business success orfailure.

It’s about identity, confidence, rebuilding, calmness,purpose and learning how to keep moving forward when life completely changesdirection.

In this episode we explore:

Entrepreneurship and reinvention

Building businesses acrossdifferent countries

The reality of losing everythingfinancially

Confidence and overcoming shyness

Public speaking and Toastmasters

Podcast growth and personalbranding

Why podcasting matters inbusiness today

Delegation, virtual assistantsand scaling

Reading, learning and personalgrowth

Calmness, resilience andperspective

Roy also shares:

Lessons from building 20+companies

How he grew podcasts into the top0.5% globally

What entrepreneurs get wrong

The biggest mistakes foundersrepeat

Why fear stops people fromchanging

What success means to him nowafter everything he’s experienced

This is a conversation for entrepreneurs, creators, businessowners, podcasters and anyone trying to rebuild after setbacks.

🎙️ ABOUT THE PODCAST
Not Finished Yet is a new podcast exploring reinvention, career change,resilience, purpose and life transitions. Through honest conversations withpeople from different backgrounds, we explore what happens when life forceschange — and how people rebuild stronger. This is not my first podcast — butthis one is the most personal.

📘 About Roy Coughlan
Roy Coughlan is a serial entrepreneur who has founded over 20 companies across five countries. He is also a podcast coach, speaker, and host of multiple globally ranked podcasts, with several reaching the top 0.5% worldwide. Roy isco-founder of braingym.fitness and VA.World, and is passionate about helping others grow businesses, improve mental performance and navigate reinvention.

https://roycoughlan.com/

👇 FOLLOW / LISTEN /SUBSCRIBE
If you enjoyed the episode:
👍Like the video
💬Comment with your biggest takeaway
📩Share with someone rebuilding after setbacks
🔔Subscribe for more conversations about reinvention and resilience

#Entrepreneurship #Podcasting #RoyCoughlan #BusinessGrowth#PersonalGrowth #Resilience #CareerChange #Reinvention #Motivation #Success#Mindset #PublicSpeaking #Toastmasters #BusinessPodcast #SelfDevelopment#PodcastTips #Leadership #VirtualAssistant #NotFinishedYet #EntrepreneurLife